A Simple Approach To Measuring Event ROI

Founder:Glisser• Over100corporateclients

• Themosteffectivewaytogatheraudiencedataatliveevents

6YearsCMO:FinancialServices• 200eventsperyear

• Multi-million£sponsorshipdeal(SurreyCCC,WarwickshireCCC)

5YearsGlobalMarketingDirector:Tech/Telecoms• PlatinumSponsor– Gartner,Forrester

• Employeeevents- £3mbudget,1500people

EventReturnOnInvestment(or‘EventROI’)referstothecalculationmadebymarketerstodeterminetherelativesuccessoftheirliveeventsin

achievingtheirmarketingobjectives,or‘returns’,giventhecostoftheevent.

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