Page 1 The SALES & MARKETING
LOVE STORY
Page 3 SOMETIMES IT CAN FEEL LIKE MARKETERS ARE FROM VENUS.
Page 4 ... AND SALESPEOPLE ARE FROM MARS.
Page 5 the conversation often goes like this ...
Like in the story of Marketing Mary & Sales Sam ...
Page 6 I give you great content but you won’t share it!
Page 7 All that content and social doesn’t work.
Page 8 You’re not even following up with the leads I give you!
Page 9 That’s because the leads you give me suck, and marketing
is just a waste of money!
Page 10 You have no ideawho our customer is!
Page 11 Sales Marketing
Which is costing companies money.
$ $
Page 12 SO HUBSPOT & LINKEDIN SURVEYED MARKETERS AND SALESPEOPLE AROUND THE GLOBE.
Page 13 To find out just how Marketing and Sales are working together.
Page 14 AND WHAT THEY REALLY THINK OF EACH OTHER.
Page 15 AND WHAT THEY REALLY THINK OF EACH OTHER.
SO LET’S START.
Page 16 1 Joining forces to attract prospects.
Page 17 Content and social media are important to marketers.
Marketing professionals publish 21% more posts to LinkedIn per month than sales professionals.
Page 18 They use content to attract visitors to their website.
Page 19 But salespeople love content and social too.
Page 20 81% of salespeople share relevant, professional updates on their social networks at least once per week.
Page 21 72% of salespeople have used social media to source a deal in 2013.
Page 22 BUT MARKETERS THINK SALESPEOPLE COULD DO BETTER.
Page 23 40% of marketers don’t think salespeople do a good job of sharing the content they provide.Learn more about social selling here
Page 24 2 Understanding the Customer
Page 25 Buyer personas help marketers to communicate with the right audience.
Learn how to create yours here
Page 26 But not enough marketers are applying personas to their marketing strategy.
Page 27 41% of marketers do not use buyer personas.
Page 28 This makes it difficult for marketing to envision what a good-fit lead looks like.
Page 29 Contrary to what Sales may think ...
Page 30 Contrary to what Sales may think ...
95% of marketers said that lead quality is important to them ...
Page 31 ... but only 5% of them think they give sales a perfect fit lead.
Page 32 AND SALESPEOPLE AGREE ...
Page 33 Only 6% of salespeople think that marketing gives them perfect-fit leads.
Page 34 MARKETING AND SALES AGREE ...
Page 35 MARKETING HAS NO IDEA WHO THEY’RE MARKETING TO!
Page 36 3 Nurturing the Relationship
Page 37 When 59% of marketers admit that they have no formal agreement with Sales to determine both teams’ responsibilities ... Learn how to create an agreement here
Page 38 ... and 40% of marketers don’t even know what a marketing-qualified lead is ...
Page 39 OR … A SALES-QUALIFIED LEAD
Page 40 ... it might leave some marketers asking,
‘Where do I stand in this relationship?’
Page 42 Having a service level agreement between Sales and Marketing can really help to solve this problem. Learn how to create an SLA here
Page 43 87% of salespeople think they do a good job of following up with leads Marketing gives them ...
Page 44 87% of salespeople think they do a good job of following up with leads Marketing gives them ...
... only 64% of marketers agree.
Page 46 ... with 88% of salespeople be-lieving that their marketing team is a crucial source of revenue generation ...
Page 47 With 88% of sales-people believing that their marketing team is a crucial source of revenue generation ...
... and 72% of market-ers believing that their sales team is collaborative ...
Page 48 ... there is hope for their relationship!
Page 49 4 In a perfect world, the conversation would go like ...
Page 50 You give me great content to share on my social
networks.
Page 51 You give me great feedback to help develop an accurate
buyer persona.Learn How Here
Develop your buyer persona with our template here.
Page 52 Marketing sends me perfect-fit leads.
Learn How Here
Page 53 Sales does a great job following up with leads now that we
have an agreement in place.
Learn How Here
Learn how to create a
marketing and sales agreement.
Page 54 We avoid confusion by looking at the same dashboards with shared goals.
Learn How Here
Page 55 And they lived happily ever after!
Page 56 How to Create a Love Story Between
SALES & MARKETING
#SMLove
See How You Can Create Your Own Love Story Between Sales & Marketing.
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