A Process for Responsive Design

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FITC Toronto December 1, 2012

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/A Process for Responsive Design

Verne HoCo-founder + Creative DirectorJet Cooper

@verneho

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We design products for web, mobile and tablet devices

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People we work withWe’ve had an opportunity to work alongside leading Canadian startups, brands, and organizations

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CommunityWe take an active role in changing the way people think about design in our communities

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ProgramsWe get hands on by helping Canada’s highest potential startups better integrate design

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Me + Jet CooperCreative Direction + Process

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ProcessA process exists to support creativity, not resist it

Today1. Getting Started2. Our Process

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Disclaimers1. This is only our approach2. This is best case scenario3. This is difficult4. There is no such thing as perfect, just perfect-er

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Getting StartedConsiderations for starting a responsive design project

Our ecosystem∞ Devices

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Why RWD?A common access pointContinuity in the experienceA tailored experience

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And for us?Scalability + Maintainability

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Differences to expectNature of planningPace of iterationsDegree of finalizationClient sign-offsWorkflows & Roles

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Be neighboursThere’s no substitute for pointing at a screen

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Start devs earlyAn equally important voice

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Our ProcessHow we do it

Content is still kingAsk yourself: what matters most?

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Design is still a holistic activityDesign for all screens in mind

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Comps are expensiveMinimize the comps you need to explicitly design

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Do it live!Design can (and should) happen in a browser, too

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Dynamic duoDesign informs, dev informs design

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WarningThis takes practice

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TipsMore things to keep in mind

Choosing screensIt’s not supposed to be one size fits all

Desktops

Laptops

Tablets

Mobile

Televisions

Kiosks

Large Format Displays

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Defining breakpointsIt’s not always just about the devices

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780px840px

TestingBuild your test suite

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In Summary...A quick recap

In Summary...1. Ask yourself “what matters most?”2. Design is still a holistic activity3. Comps are expensive4. Iterate in a live environment

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When all else fails1. Stay lean2. Open conversation channels3. Think about obsess over process

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Thanks!@vernehojetcooper.com

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