A paradigm for developing better measures of marketing ...

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A paradigm for developing better measures of marketing constructsGilbert A Churchill JrJMR, Journal of Marketing Research (pre-1986); Feb 1979; 16, 000001; ABI/INFORM Globalpg. 64

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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

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