A Concept for the Integration of Online Business Games into Blended Learning Scenarios
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© inside Unternehmensgruppe 2009Author: Dr. Patrick Blum
ECGBL 2009
Welcome
ECGBL 2009
3. European Conference on Games Based Learning
© inside Unternehmensgruppe 2009Author: Dr. Patrick Blum
ECGBL 2009
A Concept for the Integration of Online
Business Games into Blended Learning
Scenarios based on Kolbs Experiential
Learning Theory
© inside Unternehmensgruppe 2009Author: Dr. Patrick Blum
ECGBL 2009
inside Business Group
• Full Service Provider in
Corporate Learning
• Insurance and Finance Industries
• e-Learning und Blended Learning
Consulting, Conceptual Design,
Realization, Integration, Marketing,
Controlling
Business Activities
All from one source!
© inside Unternehmensgruppe 2009Author: Dr. Patrick Blum
ECGBL 2009
Corporate Education in the Insurance Industry in Germany
Status Quo
• The education of the sales
personnel is regulated by law
(European Insurance Contract Act)
• 75% are self-employed workers
(exclusively bound to one insurance company)
Education in the insurance
industries is strictly regulated!
© inside Unternehmensgruppe 2009Author: Dr. Patrick Blum
ECGBL 2009
Situation
• A “well“ educated attendee becomes a self-employed
manager of an insurance agency…
Questions
• Is there enough knowledge about the network of business
and economic interrelationships in an insurance agency?
• Does he know enough about time management
and self-management?
• Is he able to organize himself and the agency?
• Does he posses business acumen?
Corporate Education in the Insurance Industry in Germany
Status Quo
© inside Unternehmensgruppe 2009Author: Dr. Patrick Blum
ECGBL 2009
Working life does not forgive mistakes.
In working life mistakes cannot be made undone.
In working life mistake often are painful.
Consequences mostly become apparent only a long time
after they have been made – mostly too late.
Situation
Corporate Education in the Insurance Industry in Germany
Status Quo
• A “well“ educated attendee becomes a self-employed
manager of an insurance agency…
© inside Unternehmensgruppe 2009Author: Dr. Patrick Blum
ECGBL 2009
Corporate Education in the Insurance Industry in Germany
Challange
Improvement of the education to prepare the attendees
for their future working life as self-employed workers
© inside Unternehmensgruppe 2009Author: Dr. Patrick Blum
ECGBL 2009
Online Business Games
Why don‘t we simulate an insurance agency???
General Economic Implications
Individual Implications in Insurance Agencies
Planning, Self-Management,
Time Management, Business Analysis
• Illustrate the complex network of business and economic interrelationships
through trial and errorrisk-free in time-lapse with fun
„Learning by Experience“
An attempt to prepare attendees for their later working
© inside Unternehmensgruppe 2009Author: Dr. Patrick Blum
ECGBL 2009
Realization with Experts from the Insurance Industries
From subject matter experts for real working life!
SiVa – An Insurance Agency Simulation
© inside Unternehmensgruppe 2009Author: Dr. Patrick Blum
ECGBL 2009
Basic Simulation Principle: Activities, Actions and Key Figures
Design of SiVa
Planning
Activties
Actions
weekly
StatusPlanning
Extrapolation
&
Calculation
Activties
Results
Actions
Month Next Month
Simulation Time: 18 Months
weekly monthly
Weekly planning and extrapolation for the monthly status
© inside Unternehmensgruppe 2009Author: Dr. Patrick Blum
ECGBL 2009
Basic Simulation Principle: Activities, Actions and Key Figures
Design of SiVa
© inside Unternehmensgruppe 2009Author: Dr. Patrick Blum
ECGBL 2009
Control mechanisms „Activities“ and „Actions“
Basic Simulation Principle: Activities, Actions and Key Figures
Design of SiVa
© inside Unternehmensgruppe 2009Author: Dr. Patrick Blum
ECGBL 2009
Control mechanisms „Activities“ and „Actions“
Basic Simulation Principle: Activities, Actions and Key Figures
Design of SiVa
© inside Unternehmensgruppe 2009Author: Dr. Patrick Blum
ECGBL 2009
Design of SiVa
Basic Simulation Principle: Activities, Actions and Key Figures
Control mechanisms „Activities“ and „Actions“
© inside Unternehmensgruppe 2009Author: Dr. Patrick Blum
ECGBL 2009
Basic Simulation Principle: Activities, Actions and Key Figures
Design of SiVa
© inside Unternehmensgruppe 2009Author: Dr. Patrick Blum
ECGBL 2009
Status indication by quantitative and qualitative “Key Figures”
Basic Simulation Principle: Activities, Actions and Key Figures
Design of SiVa
© inside Unternehmensgruppe 2009Author: Dr. Patrick Blum
ECGBL 2009
Status indication by quantitative and qualitative “Key Figures”
Basic Simulation Principle: Activities, Actions and Key Figures
Design of SiVa
© inside Unternehmensgruppe 2009Author: Dr. Patrick Blum
ECGBL 2009
Basic Simulation Principle: Activities, Actions and Key Figures
Design of SiVa
Status indication by quantitative and qualitative “Key Figures”
© inside Unternehmensgruppe 2009Author: Dr. Patrick Blum
ECGBL 2009
Randomly created events
Design of SiVa
Basic Simulation Principle: Events
Planning
Activties
Actions
weekly
StatusPlanning
Extrapolation
&
Calculation
Activties
Results
Eventspos.
neg.
Actions
Month Next Month
weekly monthly
© inside Unternehmensgruppe 2009Author: Dr. Patrick Blum
ECGBL 2009
• Combination of e-Learning with traditional learning and training concepts
• More method-mix, less media- or technologie-mix
• Multiphase Concept
Face-to-face-training, online-learning, transfer into practice
• Supervision by the e-tutor
FAQ, problem solving, group cohesiveness, motivation
Nice-Guide-on-the-Side
The (inside) Definition of Blended Learning
SiVa and Blended Learning
© inside Unternehmensgruppe 2009Author: Dr. Patrick Blum
ECGBL 2009
David Kolbs Model for Learning by Experience adaped for GBL
Learning Prozess
SiVa and Blended Learning
Gaming
Experience
Observation
and
Reflecion
Creation of
abstract
Concepts
Trial in new
Gaming
Situations
1
2
3
4
© inside Unternehmensgruppe 2009Author: Dr. Patrick Blum
ECGBL 2009
Extended Model for Learning by Experience in Blended Learning Scenarios
Training Process
Learning Process
Feedback
SiVa and Blended Learning
Motivation for
Gaming
Experiences
Joint Analysis
of the playful
Experiences
Explanation
of theoretical
Background
Joint
generalization
of the Findings
New Input
Introduction
and
Motivation
Gaming
Experience
Observation
and
Reflecion
Creation of
abstract
Concepts
Trial in new
Gaming
Situations
1
2
3
4
© inside Unternehmensgruppe 2009Author: Dr. Patrick Blum
ECGBL 2009
SiVa and Blended Learning
Blended Learning Setup
e-Learning-Phase DebriefingKickoff
Supervision by the trainer
• Motivation
• Objectives
• Introduction
of the e-Trainer
• Plenary Session
with SiVa
• Feedback
• Question and
Problems
• Conclusions for
the Working Life
• Award Ceremony
of the SiVa Contest
1 Day
• Group session with
SiVa
• Single player
session with SiVa
• Group specific
theory
• Introduction to the
SiVa Contest
1 Day1 Week
• Individual gaming with SiVa
• SiVa Contest
• Expert Chats
• Panel Discussion
© inside Unternehmensgruppe 2009Author: Dr. Patrick Blum
ECGBL 2009
Conclusions
• Online Business Games provide “Learning by Experience”
SiVa and Blended Learning
• Online Business Games provide momentous occasions for trainers
- On-the-job examples
- Problem solving
- General and individual implications
- Abstract concepts
• The learning experience of Online Business Games is risk-free
• On the basis of the extension of Kolb’s cycle of learning it is possible to
easily integrate an online business game into blended learning
© inside Unternehmensgruppe 2009Author: Dr. Patrick Blum
ECGBL 2009
Conclusions 2
• Supervised by the trainer the conclusions for working life
can be elaborated and finalized
SiVa and Blended Learning
• Using online business games in blended learning scenarios
requires trainers
- with profound knowledge in experiential learning
- high capabilities in systemic thinking and system analysis
- experience in the usage of e-learning tools
• The knowledge achieved through playing business games
in blended learning scenarios is the outcome of a trainer-guided
but self-organized, entertaining, motivating and reflective learning process
directly applicable in working life
© inside Unternehmensgruppe 2009Author: Dr. Patrick Blum
ECGBL 2009
Thank you
Dr. Patrick Blum
blum.patrick@inside-online.de
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