A Complete Guide to Market Mobile Application on Social media

A Complete Guide to Market Mobile Application on Social media

By Dheeraj Gopa

Top Social Media Platforms

• FaceBook• Twitter• Youtube• Linkedin• Pinterest

Mobile App Marketing on FaceBook: Pre-Launch Strategy

Creating a page by choosing the suitable segment for the application

Choose the most appropriate category for your app

Try uploading tailored graphics on profile picture and cover photo

Let your target users know about the app

• By Facebook ads

• By Promoted posts

Talk about your app on similar interest facebook pages

• For instance, if your app is related to health and fitness go to similar pages and talk about your app.

Mobile App Marketing on FaceBook: Post-Launch Strategy

Ways to engage users on FaceBook

• By conducting contests

• Free give away of codes

Ways Keep your users updated

• With all related news (Daily basis)• With all related articles (Weekly basis)• With app reviews (monthly basis)• With new versions of the app (On release)

Mobile App Marketing on Twitter

Create Twitter Page for your app

Tools To Find Potential Users for your application

• With Twitter search (search.twitter.com)

• With Follower wonk

Ways to Promote Your App with Twitter Ads

Promote Your tweet or page

Mobile App marketing on Youtube

Ways to Promote your App on Youtube

• Create a channel for the app• Upload all the videos related to the app that

includes trailers, demo and video review• Optimize the description of the videos with all

possible keywords and web links ( Facebook page, Twitter page and iTunes or Google play links)

Ways to engage users on Youtube

• Post app video link in all the possible social media platforms.

• Request users to subscribe for further updates.

• Respond to comments asap

Other Video platforms You Can Use to Get Maximum Exposure

• Vimeo• NetFlix• Hulu• Daily motion• Metacafe• My Space• Yahoo! screen

• Break.com• TV.com• Veoh• Ustream• Video bash• OV guide• Vevo

Mobile App Marketing on Linkedin

Way to Promote Your App on Linkedin

• Join groups on Linkedin• Connect with people/companies you are

interested in• Try using Linkedin Partner Message to engage

more users

Mobile App Marketing onPinterest

Ways to Promote Your App on Pinterest

• Create a profile for the app• Pin all the possible screenshots and videos of

the app and let users know about the app

Thank You

For more tips on mobile app marketing please visit http://mobileapplicationmarketing.blogspot.in/