A collection of experiments in visual information design
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CYNTHIA GOMEZ | 04.2013PORTFOLIO
a collection ofEXPERI-i visualnformation
MENTSn
DESIGN
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PORTFOLIO
Project 1: Advertisement
Libby, a shel-ter pitbull,
provided the inspiration for
this project, which in-
volved tack-ling a stereo-
type in the media. The
bold type and color
make this ad-vertisement
stand out.
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CYNTHIA GOMEZ
Concept & InspirationI chose this topic because it’s
what I’ll be tackling for my cap-stone project. As far as design goes, I chose a photo I took of a shelter dog, Libby, as inspiration because her personality breaks down negative pitbull stereotypes.
ProgressionI cut out the dog image used
here from the original picture and placed it in front of a bright yel-low background. The color choice has to do with the fact that pitbulls are naturally energetic dogs and always look cheerful because of their wide jaw line. This is often referred to as the “pitbull grin.”
Next, I wanted some separa-tion between the dog and the rest of the page, so I created a box around it with a wide black bar with lettering on the bottom. To me, that looks reminiscent of an old instant Polaroid photo.
As my project progressed from one version to another with input from classmates and the pro-fessor, my type got bigger and bolder. I also ended up rotating the photo on the page. The result enhances the old Polaroid look I
Pitbulls provide inspiration for anti-stereotyping advertisement campaign
was going for because it almost appears like a photograph has just been laid at an angle on top of the rest of the page.
ChallengesThis was probably the tough-
est class project for me because it was the first time I had to use Photoshop this extensively, so there was a lot of learning to do.
The choice to go with a statis-tics approach was a difficult one for me, because the point of the advertisement is to show that in-nocent pitbulls are hurt by ste-reotyping in media and society that portrays them as dangerous. However, the statistics show that pitbulls can kill people.
The solution was finding an-other statistics about people killed by other people much more often, to provide some context. I think the result provides a fair and balanced look at the issue.
Also, some concerns arose that the yellow color might be too aggressive, but experiment-ing with other colors yielded less attractive results, so in the end, I simply chose a slightly more mut-ed yellow for the background. ■
First attempt (way top) con-veyed point, but was too bright, bor-ing. In second version, the yellow was softened, image edges sharpened, and box ro-tated, but font still needed to be bolder.
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Project 2: Color Profile
This proj-ect involved
choosing three colors from a
photograph to use in a
neighborhood newsletter
design. This photo was
the inspira-tion for my
color scheme and part of
the resulting newsletter
cover. A tropi-cal yet muted color scheme mimics neigh-borhood’s look
and feel.
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CYNTHIA GOMEZ
Annual neighborhood festival highlighted in color profile project
The use of varying color opacities, and overlap-ping lines and boxes helped create visual appeal.
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Project 3: Poster
A bright, cheerful color scheme, and big, whimsical
type font creates child-like whimsy in this poster, while
slanted words add a fun feel.
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CYNTHIA GOMEZ
Doctor Seuss-inspired production lends itself well to whimsical poster design
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Project 4: Multi-Page Spreads
A turtle pro-vides the
backdrop and color for the first page of this spread.
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CYNTHIA GOMEZ
Trips to Mexico’s Yucatan peninsulaprovide ample material for magazine spreads
Meanwhile, a clean layout and the man-atee photo complete the second page.
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The de-scending text
in the head-line comple-
ments the article con-
tent, and the headline font color mimics
the color of the water in
the photo.
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CYNTHIA GOMEZ
The upward viewing pho-to provides contrast from underground photo on op-posing page, while plenty of white space makes for a crisp looking page.
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The text floats above
and below fish image to take readers
on adventure beneath the sea surface.
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CYNTHIA GOMEZ
Here, wavy text boxes mimic the ocean waves, bringing movement to the page.
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Project 5: Logo Design
A four-leaf clover made from retooled, resized and rotated “U”s provided a logo mark that complemented the logotype. Meanwhile, Photoshopping the new logo onto stock images provided a real-life look to the redesigned brand.
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CYNTHIA GOMEZ
Lucky Brand Jeans redesign brings color,fun logo to outdated branding
Zazzle.com allowed for experimenta-tion with the redesigned brand on vari-ous types of merchandize.
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Project 6: Charts
Working with data
in a space-restricted
environment proved chal-lenging, but
combining data helped
overcome that problem.
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CYNTHIA GOMEZ
Charts help make otherwise dry data easier to understand
With so many accomplish-ments in the last few years, 3M makes a good subject for illustrated stock time line in this project.
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