9a it6 the geeks pitch presentaition

FameFinder

The Geeks -Jassica

-Sapphire -Bheki -Natan -Tomek

Who will the App help? For everyone with a role model

What is the situation behind the problem ?

People can not meet their idols

When does the problem occur? Everyday

Where does the problem occur?

At home

Why does the problem occur? They don’t know where the meet and greet or signing is. They don’t know how to get tickets.

Background Situation

Many people don’t get to meet their idols. Many of them know how or where to get tickets

Many websites make a big fuss on getting tickets

Many of their idols also want to meet their fans but don’t get

to because they are busy.

Problem

The key question our team is trying to answer is:

“How can fans meet their idols and vice versa without going through a big fuss?”

Key Question

Following the Scoping phase; Our key findings are the

following:

Lots of fans use social media to connect with there fans

We need to add a map and we can pin point where the event is taking place.

Key insight statements

“Our team, The Geeks, is developing a mobile app to help everyone with a role model. It will update you on

where and when an event involving your favourite celebrity, to help you find out where your favourite celebrity’s next signing, football game or concert is.”

Mini Elevator Pitch

After analysing the results of the surveys we sent out to potential users, we found the following:

50% of people have trouble getting updates about

their idol. 60% of people think that this app will help them. 70% of people would buy this app and 50% of them are

females 80% of people would recommend this app to their

friends and family. 90% of people would buy this app.

User Profiles- What we found out about our users

Having conducted some research into the current app market, we found the following were our main competitors: Ticketmaster

However, these apps do not fully solve the problem for Fans

as it only provide tickets. They do not contain news about the chosen celebrity. This makes these apps more difficult and time-consuming to use.

Competitors and alternative solutions

Fan User story:

“As a Fan, I want to be able to communicate with my idol and meet them. I also want to be able to meet them and get

tickets. I want to be able to get

updates on their whereabouts and what they have updated

on social media.

MVP user stories

The screen map below shows the flow of the FameFinder App:

Flow of app & user feedback integrated

This wireframe shows the

welcome screen for our

‘FameFinder’ app.

Key wireframes- Welcome screen

This wireframe shows the search for famous people

for our ‘FameFinder’ App.

Key wireframes- Search for famous

people

This wireframe shows the Google map for

our ‘FameFinder’ app.

Key wireframes- Google Maps

This wireframe shows the Social Media for our ‘FameFinder’ app.

Key wireframes- Social Media

This wireframe shows the What’s New for our ‘FameFinder’ app.

Key wireframes- What's New

This wireframe shows the Favourites for our

‘FameFinder’ app.

Key wireframes- Favorite's

This wireframe shows the What’s New for our ‘FameFinder’ app.

Key wireframes- Settings

Data: The data that is required for this app is Social Media Sites. These Sites will load when the user choices to Update Social

Media. We will need authorisation from website owners.

Technical Feasibility:

Our solution is technically possible to build because it does not require functions that do not exist on mobiles.

A professional developer would be able to build our solution in less than 3 months.

Data and Technical Feasibility

Business case hypothesis:

“We think that both Fans will fund our app, ‘FameFinder’.”

Business model choice:

Statement: My team’s app, ‘FameFinder’ will operate on a business model in which all users pay.

Justification: My team, ‘The Geeks’ has identified that Fans are willing to pay £1.00 each towards the ‘FameFinder’ app.

Business Case & Customer pledges

Our team will use the following three main marketting strategies to reach our specific users:

1. Advertising on social media e.g. Facebook and Twitter.

2. Flyers- Hand out flyers to local schools.

3. Word of mouth

4. Advertising on Television

Marketing Strategy