9 Reasons You Should be Using Facebook advertising

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IntroIf you’re anything like the rest of the modern, internet-connected world, you’ve spent more than a little time on Facebook!

And even if you haven’t, you are well aware of it and the incredible impact it’s had on how people interact.

Even more, you’ve probably heard a story or two about a business that has experienced wild success from marketing on Facebook.

Well that’s what this report is all about.

We’re going to cover nine important reasons why you should be advertising your business on Facebook, and how to do it right!

Why Facebook?

• 1.23 billion active users• Unparalleled reach • Unparalleled targeting

You have all kinds of options for you in terms of marketing, obviously, so why should you invest your time and energy and money on Facebook?

Well, the first answer is that there’s now over one billion users on Facebook which is roughly a fifth of the world’s population.

So no matter who you are trying to reach...across the world or in your backyard...they are on Facebook!

But more important than reach is Facebook’s incredibly exhaustive and precise targeting options. You can show your ads to exactly who you want to see them...and nobody else.

20:00[Number of hours the average American user spends on

Facebook each month]

That’s 40 minutes the average American spends on Facebookevery single day…

demographics + psychographics +

behavior

And you can target them based on...

Combined together and you have the

most powerful advertising option

available!

Location!Oh, and don’t

forget...

Advertise around the world, or only within 5 minutes of your office.

You can do both on Facebook.

But we’re just scratching the surface! Let’s dig a little deeper...

1. Reach• 51 percent of Internet users• Over 1 billion people daily• Huge number of every demographic• Spending increasing time on

Facebook

2. Precision targeting• Location (ZIPs, area code, etc.)• Age and birthday• Education (e.g. Michigan State class

of ’05)• Demographics• Interests• Relationship status• Buying behavior

3. Cost control• Advertisers (you) control how much

you spend for each campaign• Budgets can be very low• Better targeting = less wasted spend

4. Cost efficiency• Precision = efficiency• FB’s measurability means you can keep driving down your cost per click• Dollar for dollar, there’s no better

way to get the word out with relevancy

5. Simplicity• Great UI makes setup a breeze• Much easier than Google AdWords• No PPC experience required

6. Interests targeting• Target people who have already

shown interest in particular topics and products!

• Display ads to the people who are most likely to be interested in your product or service

• Customize your ad so it’s more appealing to the audience you’re trying to reach

7. A/B testingJohn Wanamaker famously said that ‘Half of his advertising was wasted...he just didn’t know which half.’ With Facebook ads, it’s easy to test and know!

8. Social proof•SOCIAL PROOF IS POWERFUL STUFF!

• 68% of FB users say a friend’s referral would increase their chances of purchasing

• Facebook ads are easily ‘liked’ and shared, giving you the benefit of social proof

• You can advertise to ‘friends of fans’ to leverage social proof

9. Mobile targeting• Mobile traffic has surpassed desktop• 30% of purchases are now made from

mobile devices• Facebook is a VERY popular mobile

app• Reach your prospects on the go!

Take State Bicycle Company as an

example.They sell messenger

bikes that cost several thousands of

dollars...that’s a small niche!

•Fans of specific products•That listen to certain music•And live in certain cities•With certain incomes

By targeting...

They’ve been able to find and profitably sell to

their exact target audience at a cost that would be impossible via

any other form of advertising!

Brendan’s Irish Pub and Restaurant

Located in the incredibly competitive

Southern California restaurant market.

Or how about...

•Build a list of over 3,000 fans before they ever opened their doors!

•Continue to market to them using contests, theme parties, and weekly specials.

They were able to...

As a result, they’ve been packed and profitable

from the day they opened their doors!

These are just two examples of the power of marketing on Facebook! Now let’s look at...

Create an awesome page!• Make it visually appealing• Include freebies and offers if

appropriate• Be ready to engage• More engaged fans means you can

more fully leverage FB’s advertising capabilities

Do your research• Take advantage of targeting!• Use Facebook Audience Insights to

find targets to pursue• Research your audience to get their

demographic makeup (even if you think you already know)

• What other websites and brands do they frequent?

Target very specific audiences• Women• Professional• Ages 30–35• Lives in Bay Area• Drives a Toyota• Likes Oprah

Tell them what to doInclude a clear action you want your audience to take in the body text of your ad

– “Learn more”– “Join us”– “Click here”– “Enter your email address”– “Buy now”

Appeal to self-interestHighlight any benefits, sales or similar specials that your business is offering

Use eye-catching imageryAlways:

– Uncluttered– Evocative– NOT STOCK– Relevant

Consider:– Close-ups– White background– Branded

Track your results• Keep your eye on your analytics!!!• Look for a solid click through rate

(≥ 0.02%) or try a different approach• Use built-in reporting to refine your

targeting• ALWAYS SPLIT TEST!

Show restraint• Facebook doesn’t want you to stick

out like a sore thumb• People aren’t necessarily in a buying

mind-set…be gentle with them• Focus on the longer term

“conversation”

Don’t give up too easily• Does your ad stink? (Be honest)• Does your image stink?• Have you split tested?• Facebook advertising has worked for

almost every industry at this point – it’s about having the right strategy

Call or Text 301-589-3919If you have any questions or need help we are here for you. If you decide to contact us, via phone, text or email, someone will call, text , or you’ll get an email within 48 hrs. Text is much faster.

Contact Us Today!

You can reach us by phone/text at 301-579-3919 or by email at Saundra@divaconsultant.com.