9 Reasons Successful eCommerce Businesses Focus on Email Marketing ( and you should too!)
Post on 19-Jun-2015
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9 Profitable Reasons Why Successful Businesses Focus on Email Marketing (and why you should, too!)
1. Start a Conversation With Your (potential) Customers
This insight will help you get feedback so you can create products, packages, and promotions your customer actually wants.
2. Start To Educate Customers on Your Product. Add Value
Use email to share the benefits and features of your products. Answer the questions you receive the most.
3. Promote Giveaways, Contests and Special Offers. Everyone Likes Getting Something For Free!
Email is the perfect platform for sharing freebies with new and potential customers. Make your giveaways time sensitive to see a quicker increase in response.
4. Reinforce Your Brand Message and Increase Awareness
Use creative storytelling, and engaging visuals to draw your potential customers even further into your brands eco-system.
5. A/B Split Testing is Simple and Easy
Every marketing campaign you initiate should be tested. Email is one of the quickest and easiest channels to see which message get’s the best response.
6. It’s Time to Optimise For Mobile
Email is perfect for getting your message across, because consumers are used to reading emails on their handheld devices.
7. Enjoy Better Click-Thru Rates (and responses)
Email receives much higher click through rates than traditional banner or text advertising.
8. Send The Right Message at The Right Time
Meet your customers where they are in their sales cycle. Send targeted messages that give them the information that they want.
9. The Cheapest Most Effective Form of Advertising
Word of mouth recommendations are great. But email marketing is the next best thing, and the cheapest, too!
THE ULTIMATE CUSTOMER AVATAR
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THE ULTIMATE CUSTOMER AVATAR
THIS IS THE END, MY FRIEND
So what next?
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Stick a fork in me….I’m done.Look out for me coming to an inbox near you sometime
VERY SOON!
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