Transcript
REACHING THE SOCIAL CONSUMERTHROUGH FACEBOOK
IT IS THE PERFECT MARKETING TOOL…
FACEBOOK?
A SOCIAL MEDIA SITE THAT ALLOWS PEOPLE, BUSINESSES, AND ORGANIZATIONS TO STAY CONNECTED WITH OTHERS.
• EASE OF USE• BUILD CUSTOMER RELATIONSHIPS• INFLUENCE DECISION MAKERS• BOOST SALES THROUGH ADS• MOBILE OUTREACH• MAKES YOUR BUSINESS MORE COMPETITIVE
1.28 million ACTIVE USERS53% FEMALE USERS, 47% MALE USERS
HIGH TRAFFIC BETWEEN 1PM-3PM
18% HIGHER ENGAGAMENT ON THURSDAY AND FRIDAY
42% OF MARKETERS
REPORT THAT FACEBOOK IS CRITICAL OR
IMPORTANT TO THEIR
BUSINESS.”
NEGATIVE EFFECTS
UNPREDICTABLE SCHEDULING
BAD PUBLICITY
REDUCED CONTROL OVER CONTENT
THE GOAL
INCREASE IN-STORE & ONLINE STORE SALESLAUNCH NEW PRODUCTSBUILD CONSUMER AWARENESS
6 STEPS TO ENHANCE YOUR BUSINESS W/ FACEBOOK
#1 SET UP YOUR PROFILE
#1 SET UP YOUR PROFILE
YOUR NEW FACEBOOK PAGE MAKES YOUR BUSINESS:• DISCOVERABLE• CONNECTED• TIMELY• INSIGHTFUL
#1 SET UP YOUR PROFILE
#1 SET UP YOUR PROFILE
#2 REACH YOUR AUDIENCEINVITE YOURS FRIENDSSHARE YOUR PAGEINVITE BUSINESS CONTACTSOPT FOR PROMOTED POSTS
#2 REACH YOUR AUDIENCE• Promoted posts
#2 REACH YOUR AUDIENCE
• Promote your social media links via email
#2 REACH YOUR AUDIENCE• Show them prominently on your website
#3 GENERATE COMPELLING CONTENT
CREATE POSTS & ADS THAT ARE INTERESTING AND VALUABLE TO YOUR CONSUMERS
AUTHENTICITY, CONSISTENCY, AND RESPONSIVENESS
#3 GENERATE COMPELLING CONTENTContent Calendar Content is planned for entire month
#3 GENERATE COMPELLING CONTENT
Messages that strike a cord with your audience or the public in general
How-ever proceed with caution – as sensitive topics can back-fire
#3 GENERATE COMPELLING CONTENT
Content that connects with your audience
#3 GENERATE COMPELLING CONTENT
#3 GENERATE COMPELLING CONTENT
#3 GENERATE COMPELLING CONTENT
#4 ENGAGE & COMMUNICATE
Getting more engagement on Facebook
#5 RESPONSE & REPLY!
Customer Honest Feedback
#6 FEEDBACK – POSITIVE & NEGATIVE
Customer Testimonial
Measures the Traffic Generation & Conversion from Facebook activity
#6 FEEDBACK – POSITIVE & NEGATIVE
Our Response
#7 CREATE, CREATE, CREATE – DON’T STOP
#8 MEASURE & ADJUST
“PAGE INSIGHTS”ALLOWS YOU TO SEE WHAT’S WORKING AND WHAT’S NOTCHECK OUT THE AGE, GENDER, AND LOCATION OF PEOPLE ENGAGED W/ YOUR BUSINESS.
#8 MEASURE & ADJUST
#8 MEASURE & ADJUST
TAKEAWAYS
KEEPS YOU CONNECTED WITH YOUR CONSUMERS
ALLOWS FOR SPECIFIC TARGETING OF CONSUMERS
KEEPS YOUR BUSINESS RELEVANT
FOOD FOR THOUGHT• Quality over quantity. Don’t spread yourself too thin.
• Revisit your plan and your goals, your budget and your time constraints. • Observe the etiquette of the sites you participate on.
• Be creative in your content.
• Be a valuable resource in your niche market.
• Build rapport – it’s not a megaphone!
• Congratulate others, share other’s stuff, thank, acknowledge
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