8 Interactive Trends Changing the Business Landscape
Post on 21-Aug-2015
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digital strategistWilson
digital marketingmanagerTimbertech & AZEK
director of marketingClark’s Rx Pharmacy
founderReach Vitamins
How can innovation & technology help my business connect with customers in a deeper and more effective way?
How can innovation & technology help my business connect with customers in a deeper and more effective way?
connect
How can the big picture ideas behind these interactive trends help you THINKDIFFERENTLY in how you connect with your customers?
Technology can be cool and fun – but does it fit within your overall business goals? Does it make sense for your business? How will it help you CONNECT with your customers?
How can innovation & technology help my business connect with customers in a deeper and more effective way?
deeper
How can these interactive trends help you create a DEEPER connection with yourcustomers?
Does it create emotion? Is it interactive? Is it memorable? Will they want to tell othersabout it? Does it create trust between your customers and the brand?
How can innovation & technology help my business connect with customers in a deeper and more effective way?effective
Are these interactive trends an EFFECTIVE way to connect with your customers?
Every business wants to be innovative, but not every trend is right for them. Innovation& technology are incredibly effective tools if implemented correctly. Doing it wrong is awaste of energy and could have a negative effect on your brand.
2.5 QUINTILLIONBYTES OF DATA ARE UPLOADED E
VERY D
AY
90% of the world’s data has been created in just the last two years.
“Big data makes it cheaper and easier to test concepts, but marketing is still about coming up with the big idea. Algorithms are great at optimization, but terrible at imagination.”
Scott Brinker, CTO, ION Interactive
Business + Marketing opportunities
• Data-driven business is everything– Strategy. Marketing, new product/service development, lead
generation.
• Customer information – Learn who is using your product/service. How they are using
it. When they are using it. Why they are using it.
• Non-Profits– Create donor confidence. Increase giving. Impact efficiency.
RESEARCH
89%
Expect to be able toget what they want,
when they want
85%
Expect customer reviewsprovided publicly and ability
to chat with human
79%
Expect same-day deliverywill be available for items
typically found on sites like Amazon
Webby awards research by Harvey polls
Business + Marketing Opportunities
• Customers expect convenience– They want it simple. They want it now.
• New products? New services?– Look at your business plan and look for new opportunities– Timbertech & AZEK examples
• Installation and fasteners• Online tools and apps
Business + Marketing Opportunities
• Behind the scenes– Photo shoot, video shoot, live events, conferences, music concerts, plant tour
• Action– Lifestyle brands filming stunts and events live
• Company culture– Company activities, co-worker challenges
• Contests– Get followers to engage by doing a live giveaway
Concerns for Brands
• Need people to sign a release
• Be careful of copyrighted songs and competitor products in shot
• This is live. Be a bit cautious.
What is 3D Printing?3D printers deposit material layer by layer to create a solid object.
Plastic is the most common “ink”• Ceramics• metal• sand• sugar• chocolate
• Major implications for the industrial market
• Ability to manufacture interlocking parts reducing need for assembly
• Reduces waste by only using the exact material needed
• Encouraged fans to create mini versions of themselves on the mobile app
• Winners were chosen and a full body scan was done
• A “mini me” replica was 3D printed!
Business + Marketing Opportunities
• Tangible marketing– Marketing becomes 3 dimensional & change how brands interact with consumers.
Marketing can be felt, held and used.
• Customization– Ability for customers to alter items or surprise them with personalized gifts
• Vending machines & in-home 3d printers– Customers have Ability to print items immediately with a simple file. Think redbox
for household items and objects
• 3D printing for good– Prosthetics. Bones. Everyday items in developing countries.
VR vs. ARvirtual reality augmented reality
Closed & fully immersive Open & partly immersive(see through & around it)
Puts users inside virtualWorlds, immersing them
Puts virtual things intoUsers’ real worlds,Augmenting them
Starbucks
Topps Trading Cards
Movies(Spiderman, Batman)
Volvo
IKEA
Land Rover
Lego
LowesGE
Mattel (Avatar)
Adidas
Coke Pepsi
Moosejaw
Burberry
AZEK Building Products
Business + Marketing Opportunities
• Create memorable, interactive, engaging, awe-inspiring connections with customers
• See the final product– A deck. A car. A bathroom. A living room.
“Within a year or two consumers will have access to relatively inexpensive cameras that can shoot such videos too, before sharing them with friends and family on Facebook. All the components are there,”
Mike SchrofpferCTO, Facebook
Business + Marketing Opportunities
• Facebook– VR Web browsers will come later.
– 360 degree videos.
• In early stages. Keep eyes open for opportunities
Disney’s Magic Band
• interactive experience • key for hotel• ticket to parks• fast passes• pay for food• pay for souvenirs• info loaded (birthdays)
• oh, and data collection• how you walk the park• crowd control• everything
• Unique engagement with customers– In-store events– Tradeshows and conferences
Business + Marketing Opportunities
iBeacon is the name for Apple’s technology, which allows Mobile Apps to understand their position on a micro-local scale, and deliver hyper-contextual content to users based on location.
The underlying communication technology is Bluetooth Low Energy.
Apple
Macy’s
Virgin Atlantic
Cinemas
TargetGrocery Stores
SXSWCleveland Cavs
American Eagle
Best Buy
American Airlines
Conferences/TradeshowsMLB Stadiums
Business + Marketing Opportunities
• Retail applications– Welcome to store. Discounts/coupons. Customize shopping.
analytics
• Entertainment (sports & music)– App engagement during event. Discounts. Sales. Last call.
• Conferences– Welcome attendees. Reminders for sessions and parties.
Direct communication and alerts
How can innovation & technology help my business connect with customers in a deeper and more effective way?effective
connectdeeper
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