7 Common Mistakes Businesses Need to Avoid on Social Media | iRISEmedia | Toronto

BUSINESSES NEED TO AVOID

COMMON MISTAKES

7

ON SOCIAL MEDIA

1. NOT HAVING A CONTENT CALENDAR

1. Content calendar helps organize your content strategy and ensures your company consistently publishes high-performing content.

2. It helps keep you from forgetting important events and identify the top performing posts.

2. POSTING OVERLY PROMOTIONAL POSTS

1. Facebook’s algorithm update limits organic reach for Pages that publish overly promotional posts.

2. Online users are often turned off by companies that are too promotional about their products or services.

3. NOT HAVING A COMPLETED PROFILE

1. Not having a completed profile makes you company look less professional.

2. You might miss out on potential customers.3. Add a website URL, description, products and services,

location, contact information, and more.

4. NOT REPLYING TO COMMENTS OR MESSAGES

1. Social media platforms exist to build trust and relationships with your customers.

2. Private messages are as important as regular replies and comments. 3. Create and save responses to common questions on Facebook.4. Create a separate handle for customer service on Twitter.

5. NOT MONITORING WHAT PEOPLE ARE SAYING ABOUT YOUR BRAND

1. Monitor and listen to what people are saying about your brand.

2. Use monitoring tools such as mention.com or Google Alerts and set up email notifications.

6. NOT CUSTOMIZING POSTS FOR EACH CHANNEL

1. Plan how your messages will resonate with your audience.

2. Customize each post for every social media channel the company is on.

7. NOT MEASURING OR TRACKING RESULTS

1. Always track your ROI. 2. Use analytics tools to calculate ROI on social media.3. Set up clear social media goals and a specific number of

customers or leads.4. Track social media reach, website traffic, revenue generated,

and more.

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