7 Badass Tactics for SlideShare Content Domination
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©2013 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions
Marketing Solutions
7 Badass Tactics for SlideShare Content DominationJason Miller, Sr. Content Marketing Manager
@JasonMillerCA
@LinkedInMktg
@SlideShare
The world’s largest professional network
1 As of Aug 1, 2013
2 As of June 27, 2013
238M+Members Worldwide
Growing at more than two members per second >3M
90%1
2
Company Pages
Fortune 100 companies use LinkedIn Talent Solutions to hire
1
©2013 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions 6
Once you go Visual…… We are all Visual Thinkers
75% of the Sensory Neurons in our Brains Process Visual Information
©2013 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions
Badass:A person who has done awesome
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Be the Authority on your Topic
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The Visual is the New Headline
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The Infographic is not Dead. Claiming that Something is Dead, is.
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Focus on a Design & Tell a Story
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Rev up the SEO for each Presentation
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Hell Yes! - First Page Results
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SlideShare is also a Search Engine
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Integrate Your Presentations Across Multiple Channels
SlideShare Easily Embeds into Landing Pages, Blogs, and Renders Beautifully in Twitter.
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Repurpose, and then Repurpose Some More
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Washed Up? Who Says So? There’s Always Room for a New Audience.
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Visual Kicks Text’s Ass
328,000 views!
17,000 views
Word
s
Visual
eBook Interactive Infographic
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Part of EVERY Content Campaign
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Ready, Aim, Target - A Frictionless Content Experience
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SlideShare for Lead Generation
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From Social Direct to Your Pipeline
• $4620• 7440 Successes• $ per Success < $1.00• 4482 New Names• $ per New Name $1.00
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Slideshare Turns Your Content up to Eleven
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Bonus Lightning Round
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You May Ask Yourself, Why Didn’t I Think of That?
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Promoting Your Event? Check…..
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A Coupon Code Inside Your Slidedeck? I’ll Take It!
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A Visual Journey of FAQs? Genius.
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Clickable Links Inside your SlideShare Deck, Boom!
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