6 Ways to Maximize Your PPC Budget in 2020

Every dollar you put towards ad spend is precious because every single dollar could ideally help you reach, connect with, and convert members of your target audience. In an ideal world, we’d all have unlimited budgets that allowed us to run exhaustive tests and create high-bid campaigns for every single audience and keyword combination we can think of. Even for businesses with tens of thousands of dollars per month in available ad spend, though, that’s just not the case.