5003 presentation (revised)_2
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BLOGGING AND SOCIAL MEDIA
Frankiee Wong 3354457
Desiree Wang 3357230
Yvonne Kong 3341952
Content
1. Analysis of First Reading
2. Analysis of Second Reading
3. Comparison of Political Leaders’ Blogs in Hong Kong, Australia, and the States
Analysis of First Reading
Australian Political Blogosphere
Mainstream- favour right-wing party. No where for leftists to express their
viewpoints through mainstream media. As a result, leftists try to state their feelings
through online media. Nowadays, the ratio of leftist bloggers is
higher than that of the rightists. Severe polarization on specific issues.(Bruns and Adams 2009)
Hyperlinks between those parties… In other words, leftist links to the other
leftist, vice versa. Also, the blogs hardly ever link to the
mainstream media or web pages with oppositional viewpoints.
The “one-way” interaction is not only occurring in the gossip sites, but also in the pundit-blogs that are running by the mainstream meida.
(Bruns and Adams 2009)
Quick Summary
In general, most of the Australian political bloggers are not only deliberating on the political issues and events, but also on the media coverage.
Leads to the competition between mainstream media and political blogs to generate more diverse perspectives.
Analysis of Second Reading
Blog is…
Internet phenomenon- opened up a conversation among ordinary people without gatekeepers.
Photo: courtesy of http://www.creators.com/
Blog is…
“public diaries”- allow people to say things in public that normally would be kept private or undercover.
Cynicism
Blogging is a register of emotions and self-expressions.
Bloggers were not born as cynics.
Bloggers in non-democratic countries are more likely to become cynical.
Nihilism
In media terms:
“a growing distrust of the output of large commercial news organizations and the endless spin provided by politicians and their advisers.”
(Lovink 2008: p.22)
Nihilistic bloggers?
“If bloggers are classified nihilists, it merely means that they have stopped believing in the media.”
-Lovink 2008: p.23
Comparison of Political Bloggers’ blogs in HK, Australia, and the States
(Department of the Prime Minister and Cabinet 2011)
(Hong Kong Information Services Department 2011)
(The White House 2011)
Situation in Hong Kong
In 2009, 73.3% of all Hong Kong households had Internet access.
97.7% of these households have broadband access.
In 2007, 15.4 % of Hong Kong people aged 10 or above blogged.
85.04% of this group aged 15 or above.
(Census and Statistics Department of Hong Kong SAR)
Donald Tsang’s Official Blog
Donald Tsang’s Blogging Approach
Writing the blog as the first person
Trying to address the younger generation: lyrics from pop songs Cantonese slangs Close relationship with
the community. Seldom includes video
clip Never provides links to
other sites, not even to government links
Donald Tsang’s Blogging Approach
The blog is basically kept in Cantonese
Only the first entry was written in English
No direct comments
Situation in Australia In 2008-2009, 72%
of Australian households have Internet access.
86% of these households have broadband access.
(Australian Bureau of Statistics 2010)
Julia Gillard’s Blog
Official blog on the government’s website
Written by the
Department of the Prime Minister and Cabinet as a third person
Clear blog categories system
Gillard’s Blogging Approach
Updates more frequently than Donald Tsang’s
Tags and hyperlinks to related government’s web pages
Seldom include video clips
A social media release platform
No direct comment on blog entries
Hot keys to share blog entries
Situation in the United States
In 2008, 24% of all American adults read blogs.
9% of American adults have created and maintained a blog.
In 2006, 11% of bloggers write
about politics and government.
(Pew Internet & American Life Project Survey cited in Leccese 2009: p.578)
The White House Blog
written by the Cabinet as a third person
similar wireframe and colours
a social media release platform
update frequently incorporate a lot of
video clips and pictures
provide links to other `blogs’ under the White House
Obama’s Blogging Approach
www.barackobama.com the most successful online presidential campaign in
American history.
Obama’s Blogging Approach
update frequently a blogging team always invite visitors to leave comments create dialogue between campaign staff and the supporters no censorship on comments build a strong bond with grassroots supporters (Levenshus 2010)
We’d love to hear your stories in the comments below.
Questions Do you consider blogs as a credible source of information? If
so, which type of blogs do you think are more credible, blogs run by individual bloggers or blogs run by mainstream media outlets?
Do you think that blogging can foster civilised public debate, or is it just a place to indulge in gossip?
Do you visit the blogs written by political leaders and do you consider their blogs as a credible source of information? Why or Why not?
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