5 Strategies To Make Sure Your Business Is Ready For The Fourth Quarter

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Gearing Up For The Fourth Quarter:

Online Marketing Webinars

5 Strategies To Make Sure Your Business Is Ready To Excel

Find out more about our webinars: www.ajaxunion.com/webinar

Subscribe to our webinar mailing list to be instantly notified about the latest

webinar schedules!

Your Host: Joe Apfelbaum | CEO

Follow Joe on Twitter: @JoeApfelbaum

Friend Joe on Facebook: facebook.com/JoeApfelbaum

Connect With Joe on Linkedin: http://www.linkedin.com/in/Joe Apfelbaum

Today’s Agenda

• Why is Q4 so important for your business? • Website Optimization • Social Media Review • AdWords and Analytics• Email Marketing• Landing page development • Q&A

Why is Q4 so important for your business?

• Last chance to get company revenue up for the year

• Good way to reconnect with your clients/potentials/leads before the new fiscal year

• It’s almost the holiday season – people are looking to buy

Website Optimization

• Straight-forward Homepage• Organized Categories• Detailed Products / Services• Security logos• Functioning forms• Call To Action! (above the fold)• Phone/Email/Livechat Options

eCommerce Websites Specifically: • Clear Shipping Instructions• Order Processing Time• Return Information

Social Media• Review your social media accounts on Facebook,

Twitter, LinkedIn, Google+, Pinterest, etc.• Develop a game-plan for the end of the year• Look over Q3 Analytics and Insights• See which social media networks are driving the

most traffic to your website• Optimize what works; ditch what does not

Advertising Campaigns

• Review your website analytics from last year• What were people searching for to get to your

website? • Capitalize on those keywords• Promote your keywords through pay-per-click

advertising

Email Marketing

• Plan email campaigns and design templates for the big holidays in advance!

• Make sure the important landing pages on your website have “subscribe” buttons above the fold

• Email your lists consistently and more frequently than in Q3

Landing Pages

• …And work to push traffic towards those pages!

• Ask yourself: What action do I want visitors to take on my website?

• Create call-to-action information, optimized content, and functional forms

Quick Recap

• Why is Q4 so important for your business? • Website Optimization • Social Media Review • AdWords and Analytics• Email Marketing• Landing page development • Q&A

SPECIAL BONUS!

Ajax Union Events!

The first 3 people to use code 100WEBINAR get FREE tickets to our SEO Workshop on September 17th!

Claim your tickets now: http://seopanel718.eventbrite.com/ For more events, visit www.ajaxunion.com/events

Find out more about Ajax Union: www.ajaxunion.com

Questions?Comments?Concerns?

Thank you!

Find out more about Ajax Union: www.ajaxunion.com

What Strategies Are YOUGoing to Implement TODAY?

Online Marketing CompanyFind out more about Ajax Union: www.ajaxunion.com

Follow Us On Twitter: twitter.com/ajaxunion

Like On Facebook: www.facebook.com/ajaxunion

Connect On Linkedin: www.linkedin.com/companies/ajax-union

Call Ajax Union: 800-594-0444