Transcript
5 Steps to Corporate Image
Success
By Julie Hyne Corporate Apparel Solutions
Professional Image Styling and Supply For Companies Who Want To Make a Positive and Powerful Impression.
A s
nap
shot
} In Australia healthcare is
a $126 billion industry } 98000 businesses
} 692144 employed } Forecast to grow at 4.5%
annually
Factors affecting deregulation
} Client will have greater choice over location, type of facility and level of service
} Greater investment incentive for aged care facilities by developers
} Provide exceptional services to compete
} Deliver an exceptional client experience
Wha
t we
know
} An ageing population means
there is big focus on aged
care services and facilities
} Majority of workers are
female and over 45 } Has a very non-sexy appeal
} Difficult to attract quality
employees of younger ages How is your company going to
tap into this ever growing
market? How can you magnify
the scope of clients you can attract?
The
Big
gest
Dri
ver
Customer Experience
Appearance Do you know what your
client sees, feels and senses when they walk into your
facility?
Ther
e’s
a G
ap
in delivering these drivers…
Your Corporate Image
And that of your staff
Cus
tom
er S
ervi
ce
Fact
s
} A dissatisfied customer will tell between 9-15 people
} 13% of those tell more than 20 people
} 86% of consumers stop doing business because of bad customer experience
} For every customer complaint there are 26 others who remain silent
} 65% will speak negatively
Cus
tom
er s
ervi
ce
fact
s } 25% of customers are likely to speak positively
} 23% who experience positive service will tell 10 people
How can you increase the
above percentages to increase customer loyalty
and create a profitable, sustainable business?
Ent
er S
oft S
kills
} Interpersonal skills } Attitude } Presentation and appearance } Leadership } Etiquette and grooming
} Values } Body language These are the things that are
NOT taught at school but will
take your business from being
mediocre to exceptional
Why
do
they
m
atte
r?
Customers demand it
They are what keep you in
business!
5 Steps to Being Irresistible
} Image
} Impression
} Impact
} Integrity
} Identity
Image • Presentation • Polish • Persuasion • Projection • Physicality
Impression • Recognition • Reflection • Relate • Respect • Reaction
Impact • Confirmation • Credibility • Confidence • Certainty • Conversion
Integrity • Sincerity • Self respect • Spirit • Style • Status
Identity • Purpose • Passion • Priorities • Poise • Presence
Why
are
thes
e st
eps
criti
cal?
} 70% of buying experiences are
based on how the customer
feels they are being treated
(McKinsey) } Attracting a new client costs 5
times as much as keeping a new
one, so wouldn’t you want to get
it right first time, every time?
} A 10% increase in client
retention can mean a 30%
increase in your bottom line
(bain & co)
Wha
t doe
s it
mea
n fo
r yo
u? } Higher residencies
} Consumer confidence } Brand integrity } Attract quality loyal staff
} More profits } Seen as market leader } Sustainability
How
we
can
help
} Image assessment and review to
embrace your workforce style needs
} Uniform design and colour tailored to
your corporate image
} Modern, on-trend designs, off range or
standard } Logo design and embroidery
} On site assistance } Dedicated customer service way
beyond the first order } Choice of implementation programs
Mor
e in
form
atio
n
Julie Hyne Corporate Apparel Solutions } Ask for your free Image
assessment } Contact me directly via
email or on 0433114841 Dressing your staff is easy
with the right program.
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