5 Reasons Your Online Marketing Strategy Isn’t Working
Something must be missing.
You've done all the things you were told you're
supposed to do. You have a pretty decent looking
website, maybe even a beautiful one. You have social
media accounts. You have a blog. And yet...
just don’t come.The leads
What’s wrong with this picture?
PROBLEM 1:You’re talking to no one
with no audiencePublishing content
wastes your time and money.
INSTEAD:If they’re not coming to you,
go to them on social media and other content sharing sites
. . . or, better yet, get the attention of the people they’re listening to and convince them
to pass on the message!
PROBLEM 2:You’re saying the wrong thing
ALL THE TIME
I come across company blogs that
consist entirely of company updates.
share content your customers actually WANT to see!
INSTEAD
INSPIRE THEM. EDUCATE THEM.
ENTERTAIN THEM.They will like you.
PROBLEM 3:You’re saying the right thing…in the wrong place
You might think you’re sharing your content in the right place. . .
but maybe you’re not.
Get into their theoretical “head”.
Where do they make purchasing decisions?Where do they “hang out” online?
WHAT CAN YOU DO to show up in the right moment
to be the answer to their questionor the solution to their problem?
PROBLEM 4:You’re not saying enough
ALL THE TIME!Everybody’s talking online.
If you’re not,YOUR COMPETITORS
ARE.
Occasional blog posts and status updates
might not be enough to get the results
your company deserves.
PROBLEM 5:You’re not asking enough
All this sharing is great, but
IT WON’T HELP YOU AT ALL
if you don’t ask for the sale.
Don’t forget your call to action!
of everything you post.It should be at the heart
AS LONG AS YOU’RE PROVIDING VALUEit’s okay to make your intentions known.
SOLUTIONBe awesome. All the time. Everywhere.
but if you get it rightIt’s not easy
Let Our Nerds Write Your Words.
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