5 Reasons Typography is Powerful

Post on 19-Aug-2015

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Typography5

powerful

reasons

i!Typography

powerful

may

w"

it

often overlook

BE somethingbe something

it

often overlook

typography

i#

BUTBUTPLAYS AN ESSENTIAL PART

the presentation processthe presentation process

logo

i!we see

Specifically designed with a font to fit the

EachEach

brand

22

can

entir"change the

TYPOgrAPHY

of a presentation

TYPOgrAPHY

look and feelof a presentation

It attracts

Holds the audience’s

attention

USED CORRECTLY,

typographycan convey a certain mood

feeling.OR

typography

THE

needs to understand

you are trying to send and be interested in it.

Having the appropriate font

fo! you! presentation

before you even begin.

sets the tonesets the tone

3

2 it isreader2friendly

using fonts

that are

are

key to any presentatio

n

clean and easy to read that are

If fonts are to

o small

crampedtogether

your presentation can be

immediately ignored

OrOr

feeling.It's fun to have a cool

project,ButBut

&& complex

The audience should be able

to easilycomprehend

your presentation is saying whatcomprehend

3It establishes

an information

Hierarchy

on the parts that

by using different font sizes

andtypes of font,

the audience can focus

are most

types of font,

important

This makes it easier

pay more attention

to your presentation

to follow along

andfor your audiencefor your audience

4it helps to

CREATEHARMONY

ButBut

Typography

used throughout a

presentation unifies it

Typography

presentation unifies it

Repetitionof the same fontin your presentationcreates continuity

simplicityand

3Keeping your

and

and

in proportionkeeps it uncluttered

synchronizes your presentationin proportionfonts aligned

5 and

Build!RECOGNITION

IT CREATES

$" font! yo% us"IN YOUR PRESENTATION

THAT

CAN BE THE VISUALS

your audienc"REMEMBER MOST

your audienc"

$" font! yo% us"

4AT ANY PLACE OR TIME

Yo% wan& AUDIENCE

TO BE ABLE TO RECOGNIZEyour compan'’! bran(your compan'’! bran(

Yo% wan&your

T)ograph'

compan'MARKS YOUR

and

i! th" on" thin*

VIEWER WILL IDENTIFY

wit+ tim" an(TIME AGAINwit+ tim" an(

i! th" on" thin*ThEThE

typography

for th" entir"SETS TONE

Goo(Goo(

PRESENTATION

the

5S,

UTILIZE THESE POINTS

remember t,CHOOSE YOUR TYPE WISELY!

and

S,

remember t,

an(

for more tips

Designon presentations

visi&

Design

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