Transcript
5 predictions for 2015
Markus Nieminen, creative & strategist, dynamo&son
The future is already here
5 PREDICTIONS
And it’s not what we expected.
Pay to play
1.
Facebook is putting an end to free ride and other social networks follow the lead.
5 PREDICTIONS
Passion gets overrated
2.
Passion dominates the discussions about work culture. 2015 actions will speak louder than words.
5 PREDICTIONS
Immersive advertising
3.
The distinction between reality and fantasy starts to fade as immersive advertising arrives to our lives.
5 PREDICTIONS
Thinking like a publisher
4.
Think like a publisher, not an advertiser. Instead “Big” idea brands need to create and publish “Long” ideas.
5 PREDICTIONS
Personalized marketing
5.
Social media listening, leveraging big data, and responding fast to changing customer wants will be key to personal marketing.
5 PREDICTIONS
Thank you
Markus Nieminen, creative & strategist, partner +358 40 5686 129, dynamo&son
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