5 Easy Tips How To Hack Landing Page Conversion Rates

Post on 13-Apr-2017

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5 EASY TIPSHOW TO HACK LANDING PAGE CONVERSION RATES?

@Robert_Marczak

LOW/NO CONVERSION*MAIN PROBLEM ABOUT LANDING PAGES IS

*Circle your answer

WHY?

MAKE IT SIMPLEBECAUSE YOU TRY TOO HARD

ONE LANDING PAGEONE GOAL

source: www.lingscars.com

source: www.lingscars.com

NO!

INSTEAD, TRY SOMETHINGLIKE THIS

ONE LANDING PAGE - ONE GOALCREATE ACCOUNT

Avoid interruptors on your landing page!Focus on your goal

Drive people directly to your call to action button

LESS INTERRUPTORS

HIGHER CONVERSION

MARKETINGMATCH

I've searched for "easy taxes"

Ok... I see Taxreturns - Get yourTaxes Back

I have clicked....

Language? Message Match?WHAT THE HELL?!?

The header should correspond with the content of the ad. Make sure that it is concise and understandable.

link:photos

BENEFITS INSTEADFEATURES

I don't care about engine, price, air bags etc.

Instead

Tell me that I will drive my kids to school safely!

FEATURE IS WHAT SOMETHING IS

BENEFIT IS WHAT SOMETHING DOES

BENEFIT IS WHAT SOMETHING DOES

FOCUS ON BENEFITS

REVELANT IMAGES

Images on landing pages play huge role in the way wedigest information.

Pay attention to images you are using.

FEATURE IS WHAT SOMETHING ISIMAGES AND TEMPLATE HAVE TO CORRESPOND WITH YOUR

LANDING PAGE GOAL

FRIENDLY FORM

Minimize amount of fields that visitors are required to fill in.

Happy customer will give you more informations by itself.

LESS FIELDS

HIGHER CONVERSION

MAKE IT SIMPLEREMEMBER

MAKE YOUR LANDING PAGES SIMPLE

1. One Landing Page One Goal2. Message Match3. Benefits Instead Features4. Revelant Images5. Friendly Form

Robert Customer Success Manager

robert@landingi.com@Robert_Marczak

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