Transcript
TO BRING VALUABLE ANDENTERTAINING CONTENT TO OTHERS#1
Example:
Sharing this so thatmy readers can
work faster.
Source: https://twitter.com/brianclark /status/298867411543810 0 48
Source: https://twitter.com/bznotes/status/52735680 0169807872
TO BRING VALUABLE ANDENTERTAINING CONTENT TO OTHERS#1
Example:
Here’s somethingentertaining my
friends couldwatch duringtheir breaks!
TO BRING VALUABLE ANDENTERTAINING CONTENT TO OTHERS#1
Source: “ The Psycholog y of Sharing” http://ny tmarketing.whsites .net /mediakit /pos/
94% carefully consider how theinformation they share willbe useful to the recipient.
of participants
What do we knowabout this person?
Example:
TO DEFINE OURSELVES TO OTHERS#2
Source: https://twitter.com/bakingjames
68%of participants
Source: “ The Psycholog y of Sharing” http://ny tmarketing.whsites .net /mediakit /pos/
TO DEFINE OURSELVES TO OTHERS#2
share to give peoplea better sense of who they areand what they care about.
These peoplemay not haveseen one another,they have ashared childhoodexperiencethat connectsthem togetherlike old friends.
TO GROW AND NOURISHOUR RELATIONSHIPS#3
Example:
Source: http://w w w.reddit .com/r/nostalgia/comments/2kz4ud/anyone _ remember_when _these _were _ popular/
78%of participants
Source: “ The Psycholog y of Sharing” http://ny tmarketing.whsites .net /mediakit /pos/
TO GROW AND NOURISHOUR RELATIONSHIPS#3
share information onlinebecause it lets themstay connected to peoplethey may not otherwisestay in touch with.
73%of participants
Source: “ The Psycholog y of Sharing” http://ny tmarketing.whsites .net /mediakit /pos/
TO GROW AND NOURISHOUR RELATIONSHIPS#3
share information becauseit helps them connect withothers who share their interests.
Example:
SELF-FULFILLMENT#4
Source: http://w w w.slideshare .net /dougkessler/the-search-for-meaning-in-b2b-marketing
Doug Kessler put together an entire presentation and shared it with the world because he personally felt it was important.
69%of participants
Source: “ The Psycholog y of Sharing” http://ny tmarketing.whsites .net /mediakit /pos/
share informationbecause it allows them tofeel more involved in the world.
SELF-FULFILLMENT#4
TO GET THE WORD OUTABOUT CAUSES OR BRANDS#5
I believe in this cause and I want
others to get involved.
Source: https://twitter.com/PeterTatchell
Example:
TO GET THE WORD OUTABOUT CAUSES OR BRANDS#5
What cause do youthink Peter Tatchellsupports?
What aboutLeonardo?
Example:
TO GET THE WORD OUTABOUT CAUSES OR BRANDS#5
Source: https://twitter.com/LeoDiCaprio
84%of participants
Source: “ The Psycholog y of Sharing” http://ny tmarketing.whsites .net /mediakit /pos/
share because it is a wayto support causes andissues they care about.
TO GET THE WORD OUTABOUT CAUSES OR BRANDS#5
VISITBLOG.REFERRALCANDY.COM
TO LEARN MORE ABOUT SHARINGAND WORD OF MOUTH.
weeeeeeeeee...!!
“ The Psycholog y of Sharing” http://ny tmarketing.whsites .net /mediakit /pos/
https://twitter.com/brianclark /status/298867411543810 0 48
https://twitter.com/bznotes/status/52735680 0169807872
https://twitter.com/bakingjames
https://twitter.com/ TheNateGreen
http://w w w.reddit .com/r/nostalgia/comments/2kz4ud/anyone _ remember_when _these _were _ popular/
http://w w w.slideshare .net /dougkessler/the-search-for-meaning-in-b2b-marketing
https://twitter.com/PeterTatchell
https://twitter.com/LeoDiCaprio
CREATED BY
top related