Transcript
Tammy de Leeuw- The Grouchy Marketing Lady925-219-5748
Advice is what we ask for when we already know the answer but wish wedidn't. Erica Jong
Rob Rob BBreiner NOT Rob Reinerreiner NOT Rob Reiner
Rob “Meathead” ReinerRob “Meathead” Reiner
Robert “Cabeza de Carne” BreinerRobert “Cabeza de Carne” Breiner
Cousin Roberto
Robert the Cabana BoyRobert the Cabana Boy
Join us…
As We Proudly PresentAs We Proudly Present
Three MORE Ways to Use Send Out Cards to Become Three MORE Ways to Use Send Out Cards to Become More Socially Acceptable, Popular, Better-Looking and More Socially Acceptable, Popular, Better-Looking and Attractive to Clients of the Opposite WealthAttractive to Clients of the Opposite Wealth
Last time on the Bob and Last time on the Bob and Grouchy Show…Grouchy Show…
Using Send Out Cards to remind clients Using Send Out Cards to remind clients that you are every bit as wonderful as that you are every bit as wonderful as you think you are.. RETENTION TOOLyou think you are.. RETENTION TOOL
Use to GET MORE REFERRALSUse to GET MORE REFERRALS
To get awesome joint venture partnersTo get awesome joint venture partners
Now For Your LISTENING AND VIEWING Now For Your LISTENING AND VIEWING PLEASUREPLEASURE
3 More Ways to Use Cards to Grow Your Business3 More Ways to Use Cards to Grow Your Business
Do You Speak?Do You Speak?
The Ultimate Seminar and Speaking Engagement Tool
You’re Invited
Looking for a safer placeTo stash your nest egg?
Start Your Own Speaker Referral Start Your Own Speaker Referral SystemSystem
Can you really use this system for Can you really use this system for direct mail and invitations?...direct mail and invitations?...
Let’s Do Lunch!
Man invented language to satisfy his deep need to complain. Lily Tomlin
““Wedding Style” InvitationsWedding Style” Invitations
$1.05 x 3,000= $3,150$1.05 x 3,000= $3,150
Response Rate: (Best case scenario Response Rate: (Best case scenario 2%)=60 2%)=60
30-40% SHOW UP= 2430-40% SHOW UP= 24
Cost per BUTT=$125.00Cost per BUTT=$125.00
““Postcard” Style InvitationsPostcard” Style Invitations
.52 X 3,000 = $1,560 .52 X 3,000 = $1,560
Response Rate: 1-1.5% =45Response Rate: 1-1.5% =45
30-30-4040% SHOW UP=18% SHOW UP=18
$86.00 and change per BUTT$86.00 and change per BUTT
Cost of Send Out CardsCost of Send Out Cards
Catalogue cards cost only $1.06 eachCatalogue cards cost only $1.06 eachincluding postage! ($3,000 x $1.06=$3,180)including postage! ($3,000 x $1.06=$3,180)Custom Cards $1.37= $4,110.00Custom Cards $1.37= $4,110.00
However… However… Factor in a Higher than Usual “OPEN RATE” Factor in a Higher than Usual “OPEN RATE” Usually well over 80%!Usually well over 80%!
I am betting that you could get the I am betting that you could get the same or better response rate by sending only same or better response rate by sending only HALF the cards. ($2,055.00)HALF the cards. ($2,055.00)
Beyond the Cost…Beyond the Cost…
Full control of the process: No waiting for proofs, Full control of the process: No waiting for proofs, printing delays.. Having to keep up with the printing delays.. Having to keep up with the progress of an orderprogress of an order
You control the creative side of things- choose You control the creative side of things- choose your own designs, choose what to write inside..your own designs, choose what to write inside..
Easier to “test” a particular invitation or marketing Easier to “test” a particular invitation or marketing piece.. Solicit the opinions of a select group of your piece.. Solicit the opinions of a select group of your best customers or clientsbest customers or clients
Join Us…
Join us…
You’re Invited
A special invitation
A Second Way..A Second Way..
As a direct mail FOLLOWUP piece for those As a direct mail FOLLOWUP piece for those
who:who:
1.1. Attended your seminar, event, or presentationAttended your seminar, event, or presentation
2.2. Requested your informationRequested your information
3.3. Visited you onlineVisited you online
4.4. Met with you in your office (with gift, perhaps)Met with you in your office (with gift, perhaps)
Heard the news?
Themed to your group…work with Themed to your group…work with teachers?teachers?
Thanks for coming to Our Seminar
The affluent?Thank you
Thanks forComing…
And A Final Way…(for today)And A Final Way…(for today)
David Frey passed on this very good idea:David Frey passed on this very good idea:
Send A Book Referral SystemSend A Book Referral System
Try it Yourself for FreeTry it Yourself for Free
Just go to Just go to www.sendoutcards.com/50147www.sendoutcards.com/50147
Click on the banner to send a card for free.Click on the banner to send a card for free.
Call Tammy if you want to sign up or ask a Call Tammy if you want to sign up or ask a question.question.
925-219-5748925-219-5748
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