Transcript
3way logistics
B2C Meet
Main Index
• Annexure 1: The Event
• Annexure 2: Invitation
• Annexure 3: Talent & MC
• Annexure 4: Venue Set up, Décor & Branding
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Annexure 1: The Event
This Section Covers:
• Event Specifics
• Event Objective
• Event Theme
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Event Specifics
• Date : 26th September 2011
• Venue : Le Royal Meridien - Chennai
• Time : 5:30pm – 10:30pm
• No. of Pax : 100 pax
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Le Royal Meridien - Chennai
• Once a tiny fishing village, Chennai (formerly Madras) is now a lively metropolis and the capital of the state of Tamil Nadu. Situated on 3.5 acres of exquisitely landscaped gardens, the architectural wonder of Le Royal Meridien Chennai inspires guests to explore the city’s allegiance to ancient traditions, no matter how modernized it has become.
• Located between the international airport and the business district, Le Royal Meridien Chennai features meeting and banquet space for up 1,500 guests, five restaurants and bars, a state-of-the-art fitness centre, and a splendid outdoor swimming pool with whirlpool. A travel desk is in the hotel’s lobby assists guests as they experience the sights of Chennai, including the Marina Beach, temple architecture, a vibrant theatre scene, and a five week-long Music Season, one of the world’s largest cultural events. 3way logistics
Event Objective: B2C Meet
• Mapping marketing activities into revenue• Repeat business from existing clients • New customer acquisition• Building Qualitative Brand Image
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Annexure 2: Invitation
This Section Covers:• Invitation Design • Invitation Process
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Invitation Design
Reference Pictures : Invitation in the form of Hollow miniature trucks with a Invitation Letter inserted in it will be sent to the guests at their mailing Address
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Invitation Process
The Invitation Process is a 3 stage Process:
• Stage 1: The Invitation is couriered to the Customer
• Stage 2: Polite Female tele-callers will call about 150 guest from the given database provided invitees personally & give all details about the meet and request the guest to RSVP
• Stage 3: 3days prior to the event , guest who have not yet RSVP’s will be given a reminder call.
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Annexure 3
This section covers:• Entry Gate• Guest Entry• Venue Styling• Branding
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Entry Gate
Option 1:• The pathway around
the entry gate will be decorated with twinkle lights, branded glow boxes and bead lights.
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Entry Gate - Registration
Option 2: (Reference Picture)• The pathway & Registration stall at the
Hotel Main entry would be designed with help of light weight Containers
Pathway - 1
Registration- 2
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Guest Entry
• Guests make a grand entry on the red carpet where pictures will be clicked by the photographer at the entrance. (The pictures taken at the entrance could be relayed live on the AV screens inside the venue.)
• Hostesses dressed in western outfits will greet and register the guests at registration desk will address towards the Ball room
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Venue Styling
Dinning Lobby & Ball room
• The ballroom is styled with a fusion of Indian & international elements.
• Hostesses dressed up in south Indian attire will greet guests at entry, check names on the seating chart and lead them to their tables.
• The stage area carries a predominantly Indian theme to go along with the cultural entertainment while the round tables are beautified with western influenced floral arrangements and décor to sync with the sit down dinner concept.
• Around the venue a fusion of Indian & western décor elements lend character to the space.
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Venue Styling
Options : (Dinning Lobby - Pictures)
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Branding
Branding Includes:• Signage's with Branding: Company logo• Standees at ball room, dinning lobby,
Annexure 4: Talent
• The event will feature several entertainment act within the Venue
• This section list the talent for the event: DJ Color Acts F & B Give Away Options Event Flow
DJ
• Deejay Zen:
With over 7 years in the business Dj Zen is one of Chennai's prolific DJ and had played DJ Music for the some of the Biggest Tollywood & commercial parties in the country. His Is one of the Perfect name for this Event.
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Color Acts
Option 1- Laser man
• The Laser man literally plays with lasers to create visuals which is a complete treat for the audience.
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Venue Bar Styling
Bar - Pictures at the Hotel
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Color Acts
Option 2- Glow jugglers – Feeding the fish
• A spectacular form of entertainment, glow juggling is a safer alternative to fire performances indoors.
• Glow jugglers use special juggling props that contain high power LED lights and rechargeable batteries. The lights can be different colors or can change from one color to another.
• When juggling or twirled in the air the glow props leave stunning light trails – an absolute delight!
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Color Acts
Option 3 -Juggling Inferno
• They are a complete entertainment package with their amazing juggling skills. They are bound to bring the house down with their performances.
F & B
• Welcome drink: Fruit Juices with snacks will be served as soon as the the guest ion is done with registration process.
• Dinner Options: – South Indian – Chinese – Continental
• Cocktail Options:– Vodka– Rum– Scotch– Whiskey– Wine
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Give Away
As guests leave the venue, hostesses dressed up south Indian Attire will give one each giveaways to them takeaway gifts in the pre-function area.
• Gift Items: (Reference Pictures)– Classic wrist Watch of Titan– Cookies
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Event Flow
• 5pm - 5:30pm: Guests enter the venue and are greeted by hostesses dressed thematically who register them and lead them into the main ballroom area.
• 5:30pm - 6:30pm: MC welcomes the guests and asks them to enjoy the show. The F & B counters are open and thematic music plays in the background and welcome drink and snacks are offered to serve.
• 6:30pm - 8pm: MC guides the guests to the conference for the B2C meet.
• 8pm - 9pm: On stage activities take place. (Color art takes place with performances by the winners of the talent hunt competition in the middle of each sequence followed by the other thematic stage activities & games as mentioned in the earlier slides)
• 9pm - 10pm: MC introduces DJ and the DJ starts spinning music & mean while Dinner is served along with cocktail party.
• 10pm - 10:30pm: As guests leave the venue, hostesses give them takeaway gifts in the pre-function area. 3way logistics
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