#3RdTT_What is a social media aggregation tool
Post on 29-Aug-2014
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What is a Social Media Aggregation Tool?
Michelle Post, Ph.D., CSMS
Michelle Post, Ph.D., CSMS
Lessons to Learn
• My Teaching Technique - W.W.H.A.
• What is a Social Media Aggregation Tool (SMAT)?
• Why do you need to understand SMAT?
• How to use a SMAT for your Social Media Management
• Apply - Take Action – Using a SMAT – Hootsuite
• Hootsuite Resources • Social Media Aggregation Tools • Resources • References
My Teaching Technique for Understanding Social Media & You
• What – What is your company, your product(s), your message, your story – Your Brand
• Why – Why are you in business, selling a product, telling a message, sharing your story – Your Purpose
• How – Will you share your purpose, your company, your product, your message, your story – The Strategy
• Apply (Take Action) – Making it all happen through strategy, tactics, and tools (social media) – The Doing
What is a Social Media Aggregation Tool?
• “A social media dashboard to manage and measure your social networks.”
• Data Never Sleeps: http://bit.ly/18g5ift
• Best Times to Post - http://bit.ly/166d0KI
Why do you need to understand and use a Social Media Aggregation Tool?
A social media aggregation tool can,
• Streamline your social media tasks
• Save time • Keep you organized • Increase efficiency • Improve effectiveness • Decrease frustration • Improve social media influence • Check out this Infographic:
http://bit.ly/GOD9Sp
How to use a SMAT for your Social Media Management
Select the SMAT
Add Your SM Apps
Create Your Content
Publish Your Content to Multiple SM Apps
Take Action Step-1: Select a SMAT Example: Hootsuite
Take Action Step-2: Setup Your SMAT (Hootsuite)
1. Create an account 2. Setup Profile 3. Add Social Networks 4. Add Tabs 5. Add Streams
Take Action Step-3: Publish (Hootsuite)
• Create a message • Select the Social
Media Apps • Send Now or • Schedule for Later
Attach Image or file
Scheduling
Add location
Privacy Options
Take Action Step-4: Bulk Schedule (Hootsuite)
• Download the Bulk Message Loader Excel CSV file
• Fill it out, save • Upload • Select Social Media Apps • Publish
Hootsuite Resources
• Hootsuite Resources - http://blog.hootsuite.com/category/resources/
• Hootsuite Strategy - http://blog.hootsuite.com/category/strategy/
• Hootsuite University – http://learn.hootsuite.com/ • Hootsuite Slideshare -
http://www.slideshare.net/hootsuite?utm_campaign=profiletracking&utm_medium=sssite&utm_source=ssusersearch
• How to be a Hootsuite Wizard - http://www.slideshare.net/jonesmancilla/hootsuite-26920196?from_search=4
Social Media Aggregation Tools
Free Tools • Hootsuite (F & $) –
https://hootsuite.com/ • Tweetdeck -
http://www.tweetdeck.com/ • Netvibes (F & $) -
http://www.netvibes.com/en • Yoono -
http://www.yoono.com/ • Buffer (F & $) -
http://bufferapp.com/ • RebelMouse -
https://www.rebelmouse.com/
Tools That Cost • Engagor -
https://engagor.com/ • Postano -
http://www.postano.com/ • Argylesocial -
http://argylesocial.com/ • Expion -
http://www.expion.com/ • RavenTools -
http://raventools.com/ • CapZool -
https://www.capzool.com/
RESOURCES: PEOPLE, INFOGRAPHICS, BLOGS AND ARTICLES
Resources: Some People to Follow
• Ian Cleary – Twitter: @IanCleary – Website: http://www.razorsocial.com/
• Nichole Kelly – Twitter: @Nichole_Kelly – Website: http://www.socialmediaexplorer.com/
• Hootsuite – Twitter: @Hootsuite – Website: https://hootsuite.com/
Resources: Infographics
• Infographics – Rock Social Media in 30-minutes a Day:
http://bit.ly/GOD9Sp – Data Never Sleeps: http://bit.ly/18g5ift – Best Times to Post: http://bit.ly/166d0KI – Most Desired Platform for Interactive
Communication: http://bit.ly/GYtSI6 – 25 Awesome Social Media Tools Your Brand
Should be Using: http://bit.ly/GYuXQ9
Resources: Blogs & Articles
• Blogs & Articles – Social Media Aggregators: What & Why:
http://bit.ly/17EX8Jd – Regular use of social media: http://bit.ly/1bSMIhz – Is the Social Media Manager Really Dead? (And Why
You Need Employee Advocates): http://bit.ly/1fyMhcX – 8 Social Media Tools in Beta – Q4 Report:
http://bit.ly/16cDg0w – 21 Social Media Tool and Technology Tips that will
Make your Day: http://bit.ly/166eSTG – 9 Tools to Improve Social Media Productivity:
http://bit.ly/GYw4zv
Resources: Blogs & Articles
• Blogs & Articles – 5 social media tools to kickstart your business:
http://bit.ly/GOEMzv – 50 Top Tools for Social Media Monitoring, Analytics, and
Management: http://bit.ly/19K7b0v – 4 Daily Uses Of Social Media And The Tools To Help:
http://onforb.es/GYyPAI – 10 of the Most Useful New Social Media Tools of 2013 (so
far): http://bit.ly/1btjp0J – 24 Must-Have Social Media Marketing Tools:
http://bit.ly/1hSH0d0 – Top 25 Social Media Management Tools for 2013:
http://bit.ly/1cnb3J6
Resources: Blogs & Articles
• Blogs & Articles – 69 Free Social Media Monitoring Tools [UPDATE
2013]: http://bit.ly/19KaWCV – 10 Effective Tools to Aggregate All Your Social
Media Updates: http://bit.ly/1fyT9qF – 15 lesser-known social media tools from 2012:
http://bit.ly/1gGuMX0 – A Unique Social Media Aggregator: Organize Your
Digital Information with Scruddle: http://bit.ly/17EZgRn
REFERENCES
References
FriendlyConnect. (n.d.). Social media publishing tools [Image file]. Retrieved from http://www.friendlyconnect.com/wp-content/uploads/Social-Media-Publishing-Tools.jpg Social media. (n.d.). [Image file]. Retrieved from http://download3.vmware.com/vmworld/2013/socialmedia.jpg
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