Transcript
Introduction
3lamodak Role:
To integrate with your Digital marketing Strategy.
5 Practical Golden Goals
Plan: Create or refine a strategy to improve results from digital marketing concept.
Reach: Review company use of digital media to reach target audiences.
Act: Assess content marketing techniques to encourage interactions on social media & Other platforms.
Convert: Define approaches to increase conversion to offline leads.
Engage: Develop an integrated communications strategy for your website, social and Email communications.
P.1
Compelling Investment Highlights
The Daily Deal business model has proven to be one of the Fastest Growing in history, with no other
Hyper local e-commerce model attracting similar levels of interest from media, customers and merchantsThe MENA market is structurally poised to be one of the largest e-commerce markets in the world
3lamodak is the leading daily deal company in the Middle East with a data base close to 1 million members
In all verticals of ecommerce 3lamodak is #1 and a leader in covering Fashion, Electronics, Mums and Kids, Travel and Consumer Products
Opportunities for continued growth in the future via launching new countries, splitting of cities, mobile, personalisation and expansion of product offering
The management team has many years of experience in the Saudi market and a track records of success
P.2
OVERVIEW
Our Mission
The #1dailydeal site in theMENA region
Merchants We assist
Merchants to reach and
attract new costumers
Consumers We offer
Consumers attractive, local and first time to
see DEALS.
P.3
Why 3lamodak is a trusted brand in MENA
Loca lisation• 3lamodak serve all deals in
Arabic and English.
• 3lamodak staff are from 10 countries.
• 3lamodak Deals are produced in local dialect for each city and target audience.
Payment• 3lamodak has the most
payment methods in the region.
• Localized payment solutions per country.
Custmer Service
• 3lamodak’s customer service team communicate through email, phone, live chat, face to face and social media
• 3lamodak receive up to 40 calls per day.
• The team maintain an answer rate of 95%
Trust• All deal and merchant
information is easy to verify
• All contact details for 3lamodak and Merchant are available to the customer
• Customers trust in 3lamodak delivery fulfilment and service
• Customers are aware of 3lamodak information privacy guidelines up front.
P.4
MARKET
16 reasons why 3la Modak dominates the MENA
The best customer service with 95% pick up rates and engage through 5 different mediums
The most payment methods in the region for any ecommerce website
Adapted to the local culture and embraced
it to become number 1
Best conversion rates for English and Arabic
Largest brand recall for any ecommerce site in MENA
All deals produced in local dialect in Arabic and English
Most active social followers in the region
Biggest brands and deals are always featured only on 3lamodak.com
Radio shake, Vildea, Olio and more exclusively sign with 3lamodak.com
80% of our merchants come back
Most agile development team with daily deployments
Up to 3 months waiting list to Your company live
All competitors have less deals than we have combined
Over 50% Monthly Market Share
We have a secret ingredient to provide our customers with the best possible deals
We love what we do. Staff retention rate of 90%
P.5
MARKET
• 5 cities, 2 countries , 6 segments and 3 verticals live . • ( Main Page : F&B, Entertainment , Health & Beauty,
Auto , Fashion & products , Resorts , Electronic Page , Destination ).
• 63239 3laModak's sold ( As per minute ago – real counter ) .• 9397596,00 SAR Saved so far ( As per minute ago – real
counter ) .• Site stats from July 1/ 2013• 3,000,000 total subscribers in KSA • Page views: 8,000,000 KSA/ per month• Jeddah 1,200,000 subscribers, Riyadh 1,600,000 subscribers,
Dammam 250,000 subscribers & Jordan 50,000 subscribers.• Approx. 3,000,000 registered users. increasing in an average of
1000 to 1200 per week.• Social Media- pages with total fans 251,274 fans up to now.
Facebook: 91347, Instagram: 114 734, Twitter: 45193 • 2000 partners/ advertisers including, Flynas , Al Hokair , AL
Amoudy intercontinental group ..etc P.7
CONSUMERS
Why 3la Modak ?
We are purely an e-marketing tool with a new way of smart awareness creation criteria and we are flexible to tailor it in deferent ways. Basically our deals goes as follow:•The momentum of online presence which opens new channels & opportunities to new market trends.•Every deal goes online for one week; (one day on the main page then 6 days on the side with counters ).•The marketing campaign on 3LAMODAK website , email campaign , social media engagement , affiliate websites , Offline Activities.•The more privileges you get when the customer buy your deal he / she at the end will redeem the voucher offline at your outlet .•During this week a daily email highlighting the offer where they can see it online and buy it.•After Clint purchase the deal , an email will be sent to him/her as voucher with unique number than he/she can print it and contact you directly to utilize the offer.•After voucher validity ends, we will pay you the total sales / as per agreement terms . P.8
CONSUMERS
Members by Region Members by Gender
Members by Age Members by Language
5%
26%
48%
13%
6%
2%
-18
18-24
25-34
35-44
45-54
55+
Consumer Demographics
P.9
CONSUMERS
A New Marketing Approach in the MENA Region
Traditional Way
Over 80% of marketing spend is on print, TV,
radio
1 Hopefully receive ROI for
campaign
4Deliver service to customers
3No Guarantee on getting customers
through offline
2
No upfront investmentNo financial risk Fast Access to active customersHigh ROI
3lamodak offers merchants an ideal way to generate customers and receive cash upfront without any risk In addition, merchants perceive 3lamodak as a local and trustful company
The Cobone Way
Guaranteed cash and
potentially 1000's of new
customers
1Deliver service to lots of new
customers
2
P.11
BUSINESS MODE
Clear Deal Structures
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BUSINESS MODE
The Deal Title:• Defines the deal and it‘s value
The Counter: Shows how many sales hits you have aquired.
Social Media:• Users are encouraged to share the deal on
twitter, your company google+, email & Facebook
Highlights & Conditions:• All the important things to know about the deal
can be viewed here
The Location• Company details and interactive map
Deal Verticals• Top level navigation for the deal verticals
Campaigns• Promotional area for themed onsite campaigns
Side Deals• All deals in each vertical are cross-promoted
giving additional exposure
P.12
• E-wallet solution, CashU account can be topped-up with prepaid cards (can be purchased at various spots across the region) or through direct deposits
• CashU are local payment providers
• Visa or MasterCard credit, debit (Electron/Debit) or prepaid card
• Credit card is registered with PayPal, afterwards all payments are made online
• 3lamodak‘s coupons are delivered to customer‘s home and paid in cash
• An additional charge applies for this service
• Payments in simple steps, either through a bank or the nearest retailer that is a member of the fawry network
• Specifically relevant and popular in the Egypt market
• Registration with One Card and afterwards balance with a prepaid/credit card or a direct deposit
• Popular in KSA and the UAE
3lamodak is the only player covering all relevant payment options. By offering all of these options to its customers, 3lamodak was able to increase the conversion rate of interested customers to buyers
Payment Options Offered by 3lamodak
All Local Payment Methods
P.13
Our Partners in KSA
P.14
Thank you for proceeding with our proposition.
Please don’t hesitate to contact 3lamodak.com for further clarifications or additions to what have been proposed. We always urge our potential partners to have a deep investigative look at www.3lamodak.com as it is our most valuable reference…
Thank you… 3lamodak Team.
THANK YOU
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