39K

#EveryGoalMatters

Wix’s & Manchester City’sPartnership

Challenges:

Informing Manchester City’s Fan Base of Wix & its offerings

Getting Manchester City’s Fan Base to engage with Wix

Mobilizing Manchester City’s Fan Base to become Wix users

Let’s Start with the Prize...

Converse custom-made Manchester City branded shoes

Three pairs only, collector’s item with Aguero’s signature

First winner gets to meet Aguero and snap a photo of them wearing matching shoes

Ties in nicely with All Star revival and “sneakers madness” on social media (Instagram)

Tangible prize

Facebook, Twitter & Instagram Campaign (EN, ES)

A Simple & FunBrowser & Mobile Game

Game’s LayoutLog in via Facebook

Choose Avatar(Manchester City Players or Yourself)

Avatar dressed in Manchester City uniform

Choose goalie (From biggest rival teams: Manchester United etc)

Choose audience (friendly / hostile)

Weather changes from session to session Stadiums change from session to session (Etihad + 2 others)

Game’s Layout

Adjust kick’s direction

Adjust strength(how hard you kick the ball)

Kick to score

Each player gets 3 sessions with 5 attempts to score,You get different score based on the complexity

of the goal (100-300 points) If you kick the ball intothe audience and hit a fan you lose score

The Viral ElementGame’s over - what’s next?

Player sees his total score and gets an immediatechance to invite FB friends to play the game.The invitation goes on their FB friend’s wall.

The incentive: Every invitation sent grantsthe player an additional 50 points

If the friend accepts the invitation and playsthe game you get one more session (=5 more kicks)

Every time a player logs in they see their newtotal score and a chart with the 10 leading players

The Wix FactorIn-game advertising:

A billboard with rotating ads for Wix.com

Ads rotate and change every few seconds

Ads are clickable and redirect to relevant Wix gateways (general, photography, music, restaurants).

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Clickable Wix Banners

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CostsGame development - 8K

(based on quotes from game developers)

PPC campaigns on Wix FC and MCFC channels(2 weeks, 2 creatives):

Facebook ads (EN/ES) targeting the UK,Europe and Latin America, 3M fans - 28K

Twitter ads (EN) - 1K

Prizes:we (strongly) believe Converse will provide the shoes for free.

Return flight + accommodation for winner: 2K