Transcript
Presented by:
Priydarshan Pathak (058)Punyadeep Singh (059)Rahul Sharma (060)Rahul Deshmukh (062)Rajat Gayal (068)
Company Profile
Incorporated as Manz Wear Private Ltd. by Kishore Biyani on 12th Oct 1987.
Rechristened Pantaloon Retail (India) Ltd. in 1992. Head Quartered in Mumbai, operating with over 10 million
sq. feet of retail space, spread over 1000 stores across 61 cities, employing 30000 people.
Advertising @ Pantaloons
Sales Promotion @ Pantaloons
Attractive Offers all year round. “Green Card” benefits to frequent buyers. Special offers targeted to women. Regular end of season sales. Mix & Match offers Use of visual merchandising
Public Relations @ Pantaloons Regular press releases on various milestones like
- quarterly results- strategic partnerships- product line launches
Website containing exclusive “Press kit” consisting of History, Fact sheet, Information & Logos to exclusively cater to press & media fraternity.
Intensive lobbying to allow FDI in multi-brand retail sector. Strategic alliance with Jet Airways’ Jet Privilege Scheme. 50-50 JV with Lee Cooper.
Events @ Pantaloons Regular event sponsor for Pantaloons Femina Miss India Retailing exclusive collection for movies like “3 Idiots” &
“Bachna Ae Haseeno” Social events like “Toys for Joys” in association with NGOs
like Care for India. Fashion trend publicity by partnering with Big FM and Radio
Mirchi 98.3
Publicity events contd. In-store events like “Formal Fest”, “Denim reunion”,
“Confession box”, “Mothers’ day celebrations”. Sponsoring College events.
Direct Marketing @ Pantaloons
Customers can visit www.pantaloons.futurebazaar.com to shop online
Benefits include: Genuine products with warranty Within 7 days delivery guarantee Easy returns at stores Free shipping
Reference www.managementparadise.com www.uwidonews.com www.pantaloon.com www.business-standard.com www.baldurdash.org www.corpoalert.com
Thank You
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