3 Ways Small Businesses Can Use the Internet to Increase Business
Post on 18-Jan-2015
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3 Ways Small Businesses Can Use the Internet to
Increase Business
1. SOCIAL MEDIA 2. LOCAL SEARCH3. SOCIAL REVIEWS
71% 78% 88%
SOCIAL MEDIA 78% of small businesses attract new customers through Social Media
Of consumersadmitted that social
media referralsplays a part in
their purchasingDecisions.
of consumers said that a companies’ social media posts
impact their purchases .
78%
Of consumers who found the item they
purchased by searching for it,
admitted they were already thinking
about it.
Nearly 50% of online customers expect businesses to provide customers support on Facebook … but only 23% actually do.
SOCIAL MEDIA Benefits of Facebook and Twitter
• 80% of customers on social networks prefer to connect themselves to brands through Facebook.
• 52% of small businesses found customers on Facebook.
• 36% of small businesses found customers on Twitter.
• 47% of consumers use Twitter to search about new products and services.
SOCIAL MEDIA Compelling Social Media Statistics
4 in 10 social media users have
purchased an item online or in-store after marking an
item as a favorite.
15% of customers use social media
websites to search local businesses.
72 % of adult internet users in the U.S. are now active on at least
one social network.
70% of brands now have a presence on
Google+
46% of online users count on
social media before making a
purchase decision.
71% of social media users are
more likely to purchase from a
business they are connected with.
LOCAL SEARCHINCREDIBLY, 25% of online business listings are inaccurate, making it harder for consumers to contact and find them.
3 out of 4 mobile searches trigger follow up actions:
18% 17%17%
Shared Information
Visited a Store
Madea Purchase
LOCAL SEARCH
74% 55%
Of smartphone owners use location based services (which is double from the same survey a year prior).
Of conversions from mobile searches happen within one hour because of closer proximity to the point of purchase and because the searcher is more mentally prepared to make a purchase.
50% of local searches do not occur on search engines, but on directions and apps.
LOCAL SEARCH
Other Eye-Opening Facts61% 66% 88% 86%
Of smartphone owners conduct local searches.
Of consumers want company photos online.
Of consumers who search for a type of local business on a mobile device call or go to the business within 24 hours.
Of survey participants have used the internet to find a local business.
SOCIAL REVIEWS97% of all consumers search for a local business online.
Popular Review Sites Include:
SOCIAL REVIEWS
82%
Of Yelp users visit Yelp because they intend to buy a product or service.
93%
Of consumers frequently or occasionally purchase from a local business after visiting Yelp.
93%
Purchase within a week
SOCIAL REVIEWSThe Importance of Online Reviews
72% of consumers trust online reviews as much as personal recommendations
Of consumers trust online reviews as much
as personal recommendations
Of consumers trust online reviews as much
as personal recommendations
Reviews on a site can boost conversion of purchase by +20%
Of consumers say positive reviews
influenced buying decisions
Said buying decisions were influenced by
negative online reviews
70% 7 in 10 +20% 90% 86%
www.bizaarevoice.com
www.businessweek.com
http://yelp.typepad.com
http://www.sitepoint.com
http://www.mediabistro.com
http://socialmediatoday.com
http://www.sitepoint.com
http://www.business2community.com
http://listedlocally.com
http://localvox.com
http://www.yola.com
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