3 5 Minutes Of Fame

5, 5 Minute Presenations

Nina SimonWayne Lebar

Deb HackathornKevin Von AppenJim Spadaccini

Nina Simon

www.ncmls.org and www.ncmls.org/dinosaurs

Wayne LeBar

Deb Hackathorn

COSI Case StudyCEO BLOG

www.chezsez.wordpress.com

COSI’s use of current social media tools is part of a long-term two-way communication strategy to Build Relationships.

COSI’s Social Media Strategy

We are transparent

We are real

We are empowering

COSI’s Social Media Strategy

Cultivate significant community

Enhance our brand

Create evangelists

www.chezsez.wordpress.com•Launched July 2008

•Average 1,014 unique views per month

•Top referrer of all time: http://www.cosi.org/share/

•2nd referrer of all time: Twitter

•Topics •personal •science news •science museum news•@COSI •random thoughts •very little promotion

•Average 2 posts per week

•Unique to market & field

Blog Feedback

Blog Feedback via Twitter

Blog Feedback via Facebook

Stop thinking about what you can get from social media. And start thinking about what your institution can CONTRIBUTE.

The more VALUE science museums can create for the community, the more value they will create for us.

Kevin Von Appen

Jim Spadaccini

http://www.kqed.org/quest

Take 5