25 link acquisition & auditing issues for the advanced seo SMX Advanced 2014

SMX Advanced 2014

25 Link Acquisition & Auditing Issues For The Advanced SEO

Link Penalties and Clean Ups

#smx #14A

Who Am I?

12 years of in-house online marketing SEO, Social, and Content 2 years publisher/affiliate marketing (BlackFriday.com) Run my own consulting business (4 years)

Link Penalties Manual vs. Algorithmic

Vs

Link Penalties Messages

Link Penalties Messages

Link Penalties Messages

Link Penalties Messages

Link Penalties Diagnosing Algorithmic Penalties

Link Penalties Diagnosing Algorithmic Penalties

Link Penalties Diagnosing Algorithmic Penalties

http://moz.com/google-algorithm-change

Link Penalties Diagnosing Algorithmic Penalties

http://www.barracuda-digital.co.uk/panguin-tool/

Link Penalties Diagnosing Algorithmic Penalties

Recovering from Penalties

Recovering from Penalties

Recovering from Penalties

Link Building HistoryBlog NetworksLink RingsReciprocal LinksTons of blog commenting (especially on unrelated blogs)Guest Blogging on unrelated sitesBuilding many links with exact keyword anchor text

Recovering from Penalties

Link Building HistoryArticle marketingTons of press releases no one cares aboutPaid linksLots of low quality web directory submissionsForum spamSitewide footer or blogroll linksWidgets/Counters/Countdowns

Google Webmaster Tools

Google Webmaster Tools

Recovering from Penalties

Sort and Clean your links

Evaluating Your Links Manual vs. Automated

Vs

LinkResearchTools Link Detox Tool

Evaluating Your Links Tools to UseLinkResearchTools Link Detox Tool

Evaluating Your Links Tools to UseLink Research Tools - https://www.linkresearchtools.com

Sample Spreadsheet

Evaluating Your LinksOther popular services (I have not used)Rmoov

Remove’em

Link Delete

Evaluating Your Links Tools to Use

Photo Credit: https://www.flickr.com/photos/flamephoenix1991/

Cleaning Up Your Links

Cleaning Up Your Links How to plan / do outreach to sitesFind contact infoManuallyOutsource (Odesk, etc.)Scrape (Scrapebox or equivalent)

OutreachPersonalized emails including site name and URLAt least two rounds of emailsRecord results of each round

Cleaning Up Your Links Automating your outreach

Cleaning Up Your Links Automating your outreach

Cleaning Up Your Links Automating your outreach

Cleaning Up Your Links Automating your outreach

Cleaning Up Your Links Automating your outreach

Cleaning Up Your Links If you just can’t wait… Just submit your disavow manually or via a tool like LRT

Try Link Detox Boost (claims not tested) http://www.linkdetox.com/boost/

Works better with manual actions

Submitting Your Disavow Request

How to format and submit

What to Expect How will you know if the request was successful?

Set realistic client/manager expectations for traffic recovery and timelines

It may take more than one round

What you can do while you wait Attract “good” linksChange your ratios

Take Aways1. Manual and algorithmic penalties get cleaned up the same way you

just don’t get the same feedback from Google

2. Find ALL your links!

3. Evaluate automatically (LRT) but review manually

4. Automate cleaning up the links and the outreach (Pitchbox)

5. Make sure your disavow file is formatted right

6. Expect the process to be a p.i.t.a

7. Be proactive, don’t just wait for the disavow

Thank You!

Rob Woods

rob@robwoods.org

Twitter: @robdwoods

Skype: rob.d.woods

604.374.5312

Resources Quick links to stuff mentioned above:

Moz Algo Updates http://moz.com/google-algorithm-change

Panguin Tool http://www.barracuda-digital.co.uk/panguin-tool/

Open Site Explorer http://www.opensiteexplorer.org/

Majestic SEO http://www.majesticseo.com/

Arefs https://ahrefs.com/

GWT https://www.google.com/webmasters/tools

Resources Quick links to stuff mentioned above:

How to de-dupe Excel spreadsheet rows http://office.microsoft.com/en-gb/excel-help/delete-duplicate-rows-from-a-list-in-excel-HA001034626.aspx

Sample formatted CSV from LinkResearchTools http://robwoods.org/?attachment_id=418

Odesk https://www.odesk.com/

Scrapebox http://www.scrapebox.com/

LinkResearchTools Backlink Profile Report http://www.linkresearchtools.com/tools/blp/

LinkResearchTools Link Detox http://www.linkresearchtools.com/tools/dtox/

Pitchbox http://pitchbox.com/