Page 1 Page 2 Do the characters in“True Blood” enticeyou to purchase thesoda?Page 3 Does Beyoncé receivepublicity, along withPepsi, with theadvertisement?Page 4 Dancing with the Stars * Sketchers * Fitness magazine * Modern MomCan a person“brand” products?Page 5 How are companies entering internationalmarkets?Page 6 Has marketingmethods changed?