Transcript
Internal
Communica/ons
Quota/ons
Fromthebook
MaximizingInternalCommunica7on
StrategiestoTurnHeads,WinHearts,EngageEmployeesandGetResults
21
Employeesare
drowning
ininforma7onbut
thirs7ngforclarityand
purpose.
Plentyofmessagesaregoingout–the
problemismostofthemaren’tge=ng
throughtothepeoplewhodothework.
Employeeswantaclearunderstanding
ofwheretheirorganiza7onsaregoing,
howtheyaretryingtogetthereand
whattheirroleisinhelpingtheir
organiza7onssucceed.
Internalcommunica7onisn’tabouttelling
employeeswhattothink;it’saboutcrea7ng
andenablingauthen7c,ongoingdialogues
withandbetweenthem.–PaulBarton,ABC
Onanygivenday,youcouldbe
calledupontoserveasa
managementconsultant,editor,
writer,eventorganizer,execu/ve
speechwriter,PowerPointguru,
photographer,graphicdesigner,
intranetcontentmanager,or
podcastinterviewer.Youwear
manyhats,butfirefighterseems
tobetheoneyouwearthemost
asyougofromex/nguishingone
burningissueaIeranother.
“Anoldmodel
withnew
technologyis
s7llanold
model.”
-PaulBarton,ABC
TOPDOWN
COMMUNICATION
VIATHEINTRANET
Employees need to know you care
before they care what you know
Well-establishedtools
andwell-defined
processesgivesthe
internalcommunica/on
func/onasolid
founda/onuponwhich
tobuildgreat
communica/on
programs.
“Effec/veinternalcommunica/onisapowerfulforcethatnotonlyhelpsorganiza/onstobemoresuccessful,butalsohelpsenrichemployees’livesinmeaningfulways.”
-PaulBarton,ABC
We are engaged in an!honorable profession that!
helps organizations and the people who work for them. !
!
This is a noble pursuit!!
FORGINGENGAGEMENT:Byle=ng
employeesinontheWHY,youwill
begintoengagethemmoreac/velyin
theWHAT.
Authentic brands
are built from the
inside out,
and effective
internal
communication is
crucial to
branding
success.
Twomonologues
don’tmakeadialogue.
Employeescome
forinforma7on…
…butthey
stayforthe
conversa7on.
Theorganiza7onalvoice
usedtodeliverinternal
communica7onoWenisa
directreflec7onofthe
rela7onshipanorganiza7on’s
leadershiphaswithits
employees.
Inacrisis,employeecommunica7onis
oWenthethinthreadthatholdseveryone
andeverythingtogether.
Employeesshouldlearnof
importantinforma7on
affec7ngthemandtheir
organiza7onfroman
internalsourceratherthan
anexternalsource.
Whenyouaretryingtomaximize
internalcommunica7on,focuson
OUTCOMESnotoutputs.
Thebesttoneforstrategiccommunica/onisthe
VoiceoftheBrand,whichisprimarilywhatthe
companyisbutalsowhattheorganiza/onis
strivingtobe.
Theopportuni7esforemployeecommunicators
haveneverbeengreater,
andthepossibili7es
haveneverbeenmoreexci7ng.
So,howcan
yougetyourhandsonthis
book?
Templates, Tools and Proven Practices
MaximizingInternal CommunicationStrategies to TurnHeads, Win Hearts, Engage Employees and Get Results
Paul Barton, ABC
ThisbookisavailableatAmazon.com
andfromPaulBartonABC.com
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