2020 MEDIA KIT - Westchester Magazine · 2020-02-11 · westchester magazine // media it 2020 clinton avenue rye ny // ˆ˚ˇ.˘ˇ˝.˛ ˛˚ // saleswestchestermagazine.com 2020 planning
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CELEBRATING OUR
February 3, 2020 3:18 PM
2020 MEDIA KIT
WESTCHESTER MAGAZINE // MEDIA KIT 2020 2 CLINTON AVENUE, RYE, NY 10580 // 914.345.0601 // SALES@WESTCHESTERMAGAZINE.COM
BRAND POWER
Partner with the local brand that sets the standard for all others.Westchester Magazine has long been known as the local media that sets the standard for all other brands. With the largest, most qualified paid subscriber base and the biggest newsstand presence in the area, Westchester Magazine has a proven track record for reaching the most customers and producing outstanding results for our clients.
Print magazines are #1
in reaching affluent influential
consumers in more categories than other media.*
As the leading voice showcasing Westchester County, Westchester Magazine delivers vibrant, informative editorial highlighting dining, home, health, travel, real estate, events, activities, local topics and more.
* Source: GfK MRI, Spring 2017
WESTCHESTER MAGAZINE // MEDIA KIT 2020 2 CLINTON AVENUE, RYE, NY 10580 // 914.345.0601 // SALES@WESTCHESTERMAGAZINE.COM
AUDIENCE
Source: 2016, 2018 CVC Audit Reports
Connect with the area’s most affluent, highly educated, interested consumers. #1
WESTCHESTER MAGAZINE RANKS LOCALLY
» in paid magazine subscriptions
» in magazine newsstand sales
» in magazine media placed in hotel rooms and concierge desks
64% 36% 51.5
$2,236,000 $1,844,216
255,270+
91%
91%
46$3.175B
FEMALE MALE
AVERAGE READER AGE
AVERAGE NET WORTH
PURCHASE PRODUCTS OR SERVICES FROM
ADS SEEN IN THE MAGAZINE
AVERAGE TIME SPENT READING THE MAGAZINE
MINUTES
TOTAL SPENT BY READERS ON RETAIL PRODUCTS & SERVICES
AVERAGE HOME VALUE
AVERAGE MONTHLY AUDITED READERSHIP
56%DINE OUT 1-3X PER
WEEK
OWN A HOME
71%ARE MARRIED
AT A GLANCE
WESTCHESTER MAGAZINE // MEDIA KIT 2020 2 CLINTON AVENUE, RYE, NY 10580 // 914.345.0601 // SALES@WESTCHESTERMAGAZINE.COM
EXPERIENTAL
Meet your next customer face-to-face.Become a sponsor of one of our Signature Events and connect with consumers, influencers and decision makers. Sponsorships are available at a variety of different levels to meet your budget and marketing needs.
FEBRUARYUnveiled: A Boutique Bridal BrunchFebruary 23, 2020
JULYBest of Westchester®July 22, 2020
MARCHWestchester Home’s Design AwardsMarch 26, 2020
SEPTEMBER914INC.’s Best of Business AwardsSeptember 9, 2020
MAYHealthcare Heroes Awards LuncheonMay 14, 2020
SEPTEMBERWingfestDate TBD
MAY914INC.’s Wunderkinds (Rising Professionals Under 30)May 20, 2020
NOVEMBER914INC.’s Women in Business LuncheonNovember 20, 2020
JUNEWine & Food FestivalJune 9-14, 2020
NOVEMBERTop DoctorsDate TBD
Devoted magazine
readers have many friends and spread their ideas over a wide social circle.*
* Source: YouGov Profiles, January 2018
WESTCHESTER MAGAZINE // MEDIA KIT 2020 2 CLINTON AVENUE, RYE, NY 10580 // 914.345.0601 // SALES@WESTCHESTERMAGAZINE.COM
DIGITAL
WESTCHESTERMAGAZINE.COM*
Extend your reach to Westchester Magazine’s active, online audience.We deliver dynamic, high-quality content to our audience and valuable, impactful advertising and marketing campaigns to our partners and clients.
36,187+**
FOLLOWERS*Google Analytics July 2018-July 2019
**As of July 2019
30,776+**
FOLLOWERS4,077,062
214,983
35,400+
6,656,731
222,165
30,000+
TOTAL YEARLY VISITS
AVERAGE MONTHLYUNIQUE VISITORS
OPT-IN NEWSLETTER SUBSCRIBERS
TOTAL YEARLY PAGEVIEWS
AVERAGE MONTHLY MOBILE VISITS
OPT-IN EBLAST VIP SUBSCRIBERS
20,400+**
FOLLOWERS
BE SOCIAL
Sales increase as a
result of advertising in magazine media on
both print and digital platforms.†
† Source: 2019 MPAFactbook
WESTCHESTER MAGAZINE // MEDIA KIT 2020 2 CLINTON AVENUE, RYE, NY 10580 // 914.345.0601 // SALES@WESTCHESTERMAGAZINE.COM
WEDDINGS
Reach Local Brides Planning Their Big Day.To create their dream-come-true wedding, local brides and grooms turn to Westchester/Hudson Valley Weddings magazine and WestchesterMagazine.com/weddings for tips, trends and ideas from the experts. This is the only truly local bridal publication in the market featuring homegrown resources and content that can’t be found anywhere else.
Targeted distribution of 25,000 copies annually throughout Westchester County, the Hudson Valley, Fairfield County, CT, and New York City via:
• Newsstands at prime retail locations including Barnes and Noble, CVS, etc.
• Bridal Registries• Bridal Shows• Wedding Consultants• Hotel & Reception Sites• Beauty Salons & Spas• Bridal Shops
SPACE RESERVATION DEADLINE: November 13, 2020
DELIVERY: December 8, 2020
DISTRIBUTION
More adults 18-29 read
magazines (95%) than use
Facebook (81%).**Pew Research Center Social Media Fact Sheet, Feb 2018;
GfK MRI, Fall 2017
WESTCHESTER MAGAZINE // MEDIA KIT 2020 2 CLINTON AVENUE, RYE, NY 10580 // 914.345.0601 // SALES@WESTCHESTERMAGAZINE.COM
Introduce your business to an audience that is new to Westchester County.
• Distributed by real estate agents to new home seekers
• Available at premium hotels and newsstands year round
• Mailed to new Westchester Magazine subscribers
• Bonus distribution at Westchester Magazine signature events
• Print and digital versions available
• Kept by readers and referred to throughout the year
Don’t miss this once-a-year opportunity!
SPACE RESERVATION DEADLINE: February 7, 2020
DELIVERY: March 6, 2020
Targeted towards new residents and visitors, this annual guide to Westchester County showcases local dining, arts and entertainment, shopping, education, outdoor recreation, town descriptions, and more!
Adults 18–49 rely on magazine
media to provide them with valued information,
conversation and purchase inspiration.*
* Source: Simmons Multi-Media Engagement Study, Spring 2017
DISTRIBUTION
ULTIMATE GUIDE
WESTCHESTER MAGAZINE // MEDIA KIT 2020 2 CLINTON AVENUE, RYE, NY 10580 // 914.345.0601 // SALES@WESTCHESTERMAGAZINE.COM
2020 PLANNING CALENDAR
2020 ULTIMATE GUIDE: SPACE CLOSE: February 7, 2020 // PUB. DATE: March 6, 20202021 WESTCHESTER/HUDSON VALLEY WEDDINGS: SPACE CLOSE: November 13, 2020 // PUB. DATE: December 8, 2020
D Digital-only feature on westchestermagazine.com Print and Digital components
Cover story in blue. Calendar subject to change without notice.
JANUARY FEBRUARY MARCH APRIL MAY JUNE52 WEEKENDS OF FAMILY FUN
A Guide to Holistic Health in WestchesterFamily-Friendly Venues D
TOP PIZZA BY TOWNBeauty Guide to Aging Gracefully
A Teenager’s Guide to Westchester Top Cardiologists
Heart Health Guide DEVENT: Unveiled: A Boutique Bridal Brunch
EDUCATION ISSUE + PUBLIC & PRIVATE SCHOOLS CHARTS
A Day at the MuseumDoughnuts
Best Childcare/Day Care Centers D
REAL ESTATE – THE BOOM IN MIXED USE PROJECTS
Sophisticated Home Design Spring Fashion
Most Affordable Towns D
COUNTY INFLUENCERS/POWER PLAYERSGolf Guide (combo with 914INC.)
Healthcare HeroesMaternity Guide to Westchester
Westchester’s Top Bloggers & Social Media Influencers D
EVENT: Healthcare Heroes
DINERS & DINER FOODSummer Travel
Top Cosmetic Doctors Top Dentists
What to Do Every Day This Summer D
EVENT: 10th Annual Wine & Food Festival
PRINT/DIGITAL PARTNER CONTENTBest of Westchester® Hall of Fame
Camp Guide Health and Beauty
Home Improvement
American Heart Assoc. SupplementCamp Guide
Cardiologist Profiles (included in AHA Sup.) Dental Health // Education
Parties, Weddings & Celebrations
Outdoor Living Retirement Living Profiles
The Region’s Finest Medical Centers Women’s Beauty & Wellness
Healthcare ProfilesKIDS!
Profiles of LawSpring Home & Garden Guide
Townhouse, Condo & Apartment Living
Daily Fee Course Guide (included in Golf Guide)
Guide to Cosmetic Procedures Kitchens & Baths
Women in Healthcare Profiles
Alzheimer’s Awareness SupplementDental Profiles
Healthcare ProfilesParties, Weddings & Celebrations
Wine & Food Festival Guide
SPACE CLOSE: NOV. 29 // PUB. DATE: DEC. 26 SPACE CLOSE: JAN. 2 // PUB. DATE: JAN. 21 SPACE CLOSE: JAN. 24 // PUB. DATE: FEB. 18 SPACE CLOSE: FEB. 21 // PUB. DATE: MAR. 17 SPACE CLOSE: MAR. 20 // PUB. DATE: APR. 14 SPACE CLOSE: APR. 24 // PUB. DATE: MAY 19
JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER20TH ANNUAL BEST OF WESTCHESTER®
Men’s Grooming Guide D
EVENT: 20th Annual Best of Westchester®
FOOD & DINING ISSUEEssential Eats // Ice Cream
One-of-a-Kind DiningBars & Restaurants Along the
Metro North Line D
FALL ARTS PREVIEW Hot Hudson Valley Hotels
Westchester’s Swankiest WorkoutsMusic Lovers Guide D
EVENT: Wingfest
BEST PLACES TO LIVEFree Things to Do In Westchester
Top Towns for Artists & Musicians D
TOP DOCTORSOld School Italian
Health Tips for Every Age from Our Top Doctors D
EVENT: Top Doctors
ICONIC WESTCHESTER ARCHITECTURE Unique Holiday Dinners
Westchester’s Malls and Shopping Centers Update D
PRINT/DIGITAL PARTNER CONTENTBest of Westchester® Hall of Fame
Best of Westchester® ProfilesMen's Health & Style
Profiles of Law
Back to School GuideCollege Guide (included in Hudson Valley
Magazine, Delaware Today, Main Line Today. Close: 6/12/20)
Five Star Wealth Managers®
Healthcare ProfilesSummer Sip & Savor
ACE: Arts, Culture & Entertainment Faces of Westchester (Close: 7/11/20)
Parties, Weddings & Celebrations The Region’s Finest Medical Centers
Breast Cancer Awareness Supplement Fall Home Resource Guide
Five Star Real Estate®Private Schools Guide
Profiles of LawSuper Lawyers®
Healthcare ProfilesHoliday Catering & Party Planning
Retirement Living ProfilesWhat's Hot in Auto
Urgent Care Guide
Holiday Look Book Jewelry
Success Stories in Medicine
SPACE CLOSE: MAY 29 // PUB. DATE: JUN. 23 SPACE CLOSE: JUN. 26 // PUB. DATE: JUL. 21 SPACE CLOSE: JUL 24 // PUB. DATE: AUG. 18 SPACE CLOSE: AUG. 28 // PUB. DATE: SEP. 24 SPACE CLOSE: SEP 25 // PUB. DATE: OCT. 20 SPACE CLOSE: OCT. 23 // PUB. DATE: NOV. 17
WESTCHESTER MAGAZINE // MEDIA KIT 2020 2 CLINTON AVENUE, RYE, NY 10580 // 914.345.0601 // SALES@WESTCHESTERMAGAZINE.COM
SPECS
DIMENSIONS WIDTH HEIGHTTrim Size 8 3/16" (8.187") 10 7/8" (10.875")
Bleed Size 8 7/16" (8.437") 11 1/8" (11.125")
Image Area (Full) 7" 10"
2/3 Vertical 4 5/8" (4.625") 10"
1/2 Vertical 4 5/8" (4.625") 7 3/8" (7.375")
1/2 Horizontal 7" 4 7/8" (4.875")
1/3 Square 4 5/8" (4.625") 4 7/8" (4.875")
1/3 Vertical 2 1/4" (2.25") 10"
1/4 Vertical 3 1/2" (3.5") 4 7/8" (4.875")
*(Dining Section Only)
1/6 Horizontal 4 5/8" (4.625") 2 1/4" (2.25")
1/6 Vertical 2 1/4" (2.25") 4 7/8" (4.875")
1/12 2 1/4" (2.25") 2 1/4" (2.25")
TERMS & GUIDELINES Frequency: Published monthly. On sale approximately the last week of the month prior to issue date.
Closing Dates: Generally about the 23rd of the month two months prior to issue date, e.g. February 23rd for the April issue. When normal closing date falls on Saturday, Sunday or holiday, issue closes preceding work day.
Cancellations: Neither the advertiser nor its agent may cancel after the closing date. If by the closing date the magazine has not received copy that, in its sole discretion, it deems acceptable for publication, it may either repeat the advertiser’s most recent advertisement which it has published or publish nothing, charging the agency and advertiser for any space reserved by them.
File Requirement: Preferred file format for camera-ready art is PDF/x-1a
Additional Services: • Online advertising on westchestermagazine.com • Event Sponsorships • Creative Services • Reprints
Advertisements created by Westchester Magazine will be charged a nominal fee. Please call for details.
All production charges will be billed to advertisers.
Full Page(Non-Bleed)
Full Page(Bleed)
1/3Square
*1/4Vertical
1/2Horizontal
1/3Vertical 2/3
Vertical
1/2Vertical
1/6Horizontal
Keep live matter 3/8” from trim edge on top, sides and bottom.Keep all printer ’s marks outside of bleed area.For bleed allow 1/8” beyond all trim.
1/6Vertical
1/12Vertical
WESTCHESTER MAGAZINE // MEDIA KIT 2020 2 CLINTON AVENUE, RYE, NY 10580 // 914.345.0601 // SALES@WESTCHESTERMAGAZINE.COM
AUTHORITATIVE VOICE
HOMEWESTCHESTER
Art 101 +Inspiring Design
THEBESTOF
HOME
8th Annual Design Awards
LOCAL
11
MOTHER’S DAY GIFT GUIDE(and Father’s Day, too)
DAMON BAEHRELThe Man. The Myth. The Menu LOCAL
ARTISANS
COOL PLACES TO TAKE A STAYCATION
• FLY A BIPLANE
• SUMMER RENTALS
• TIKI BAR IN NEW PALTZ
a!
PLUS: Will Westchester Feel
an Amazon Effect?
WHAT TO EXPECT FROM WESTCHESTER’S KEY BUSINESS SECTORSEconomic Forecast 2019
A GREAT PLACE TO WORK! Tips from
award-winning local businesses
Today’s Healthcare Trends
One of many flexible work spaces
at Regeneron
Make Your Company
BEST NEW
FIRST-CLASS ROMANTIC DINING I THINK SUMMER: OUR CAMPS GUIDE
RESTAURANTS & BYOBs
Amis Trattoria in Devon.
000-Cover-ML-Feb-18.indd 1 1/3/19 10:47 AM
Ultimate GuidePublished by Westchester Magazine
WESTCHESTER
All Things Westchester...
Top Burgers by Town 150+ Restaurant Listings
15 Things That Make Us the 914 Must-Do Events · Shopping
Standout Destinations Complete Town Descriptions &
Schools Listings
2019Published by Westchester and Hudson Valley Magazines
weddingsLove is Always In Season+ dressescakesflowersand more...
And the place s to go f or late-night eat s
New Restaurants You Must Try
FINDING YOUR DREAM CAREER: EVERYTHING YOU NEED TO KNOW
CURING CABIN FEVERFour great getaways within a four-hour drive
000-Cover-DT-Feb-19.indd 1 1/4/19 5:06 PM
S P R I N G 2 0 1 9www.thehuntmagazine.com
Life in the Brandywine Valley
PlusBrandywine hiking trails
Plein air painter Jacalyn Beam
Gardening accessories
A DAIRY FARM’S STORY OF SURVIVAL
000-Cover-Hunt-Spring-19.indd 1 2/27/19 11:04 AM
Delivering local info in print, online and across social media platforms.Westchester Magazine is part of Today Media, known for its award-winning regional magazines reaching more than 700,000 readers each month. Additional specialty publications focusing on specific topics — including business, weddings, and home & garden — provide an extended reach and distribution to targeted special-interest audiences within our affluent demographic.
SOMETHING YOU ALWAYS LOOK FORWARD TO
T H E M A G A Z I N E O F H U D S O N VA L L E Y FA R M S , F O O D A N D C U I S I N ENUMBER 86 JUNE–AUGUST 2019 VALLEYTABLE.COM
2 Clinton Avenue, Rye, NY 10580914.345.0601
sales@westchestermagazine.comwestchestermagazine.com
• 431 square miles
• 48 cities, towns & villages
• Population - 967,612
• 48% men/52% women
• 53% married
• Median age - 41 years
• Total employment - 389,632
• Average family median income - $90,578
• Median value of home - $547,800
• 18 hospitals
• 22 colleges and universities
• 1 airport
• Avg. commuting time – 34 minutes
*censusreporter.org, census.gov
Westchester County at a glance*
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