Transcript
Perfect Your Pitch
Startup NEXT, 1/27/16Rebecca Lovell
Director of Entrepreneurship & IndustryOffice of Economic Development, City of Seattle
• Goals of the pitch• Techniques and examples
Today’s flight plan
• Breathe • Plant • Modulate • Land • Sell it$1
BILLION
Delivery
• Get and keep their attention
• Visual aid vs. leave-behind• Whet their appetite
Principles of the Pitch
Winning pitches
• Team• Team • Team• Product• Market
Street cred + product/market fit
Value Proposition
• The problem/pain and your solution/remedy
• Why you will win• Your awesome market• The one-sentence litmus
test
WHAT DO YOU DO, FOR WHOM AND HOW?
7
8
• 2m weddings per year, avg 4.3 bridesmaids per wedding • 8m women spend $2bn on dresses they don’t want to own
$1 BILLION
Team
Whole greater than the sum of the parts
$1 BILLION
Team
Nick + Richard: 20 years in tech,2 software patents, 1 wife met online.
$1 BILLION
Winning your investor pitch
• Problem/solution• Market• Team
$1 BILLION
The close
Remind them of why you will win…..
Ingredients of 60-second pitch
• What you do, for whom, and how (this should be 30 words or less)
• Problem and solution• Market size • Monetization strategy• Team (summary of
capabilities)
Example of 60-second pitch
$1 BILLION
FAQ’s: Mitigate risk, maximize opportunity
• Market: who is your customer? sizing the market (stealing market share or greenfields opportunity?)
• Go to market strategy: sales channels/partners? how will you scale the business?
• Revenue model: how much is a customer worth?
• Competition: why are you different and better?• Team: can you execute?
• Traction : does the product work? can you substantiate your claims? page views? conversions? customer validation? signed deals?
$1 BILLION
No matter what…
top related