2014 Smith Optics October Editorial Coverage Report

total seen monthly circulation: + 3 0 ,7 5 3 , 2 0 0

O C T O B E R 2 0 1 4 B R A N D E D I T O R I A L PRESS CONTACT: Cassie Abel

cassie@smithoptics.com | 208.727.6593Kate Gaeir

kate@kategaeir.com | 206.334.0863total seen circulation year to date: + 3 2 8 , 2 9 0 , 1 4 5

ABOUT SMITH: Based in Sun Valley, Idaho, Smith Optics, Inc. was founded in 1965 with the creation of the first goggle featuring a sealed thermal lens and breathable vent foam. Today, Smith is known for its diverse line of sunglasses, snow, and motorsports goggles, snow helmets, prescription eyewear, and ballistic eye protection. Smith’s devotion to authenticity, innovation, performance and style has made Smith the choice of outdoor athletes and enthusiasts worldwide. For more information, check out www.smithoptics.com

*Please note that a pitch does not guarantee that the above mentioned product will appear in print.

1. Oregon Live - Portland Relocation - 7,997,375

2. Salt Lake Tribune - Portland Relocation - 1,925,911

3. Seattle PI - Portland Relocation - 1,915,686

4. PinkBike.com - #SMITHwomen - 2,175,601

5. Pink Bike - SMITHWomen Great Days - 1,847,054

6. VitalMTB - SMITHWomen Graet Days - 1,237,619

7. Velo News - Overtake, Asana - 1,092,618

8. Freeskier.com - SMITHWomen Great Days - 775,621

9. Men’s Journal - Vantage - 765.425

10. Men’s Journal - I/O 7 - 765.425

11. Esquire - Audible - 721,399

12. BikeMag.com - SMITHWomen Great Days - 680,814

13. Outside Magazine - Dockside, Overtake, Lowdown -

675,000

14. Teton Gravity - SMITHWomen Great Days - 516,306

15. OntheSnow - I/O 7, Squad, Showcase OTG - 455,651

16. Bicycling (cover) - Overatke, Arena - 438,675

17. Ski Magazine - I/O, Vantage - 455,438

18. Skiing Magazine - Colette - 307,443

19. Envision - Various Eyewear - 30,000

20. Vision Monday - Various Eyewear - 20,024

1. Maxim - I/O Recon

2. FieldandStream.com - Dockside

3. Travel + Leisure - Audible, V2 Max, I/O

4. Outside Magazine - Dockside, Discord, Overtake, Wayward

5. Freeskier - I/O, Dover

6. 20/20 - Clayton (Scotty Lago)

7. Cult of Mac - Ovetake

8. Peleton - Arena, Asana

9. NSMB.com - Arena

10. Men’s Fitness - ChromaPop

11. Gear Institute - Cheetah, Parallel Max

12. Aspen Magazine - Colette, Clayton

13. Refinery29 - Overtake, Clayton, Colette

14. Canoe & Kayak - Lowdown, Colette

15. Fly Rod & Reel - Dover (ChromaPop)

16. SNEWS - Vantage w/ MIPS

17. SnowboardMag.com - Various Goggles, Sunglasses

18. Climbing - Indie Rx

19. Mt. Baker Experience - Goggles

20. Gear Caster - I/O 7

21. Aspen Daily News - I/O 7

22. Active Gear Review - I/O 7

T O P P I T C H E S O F T H E M O N T H *S E L E C T S E E N B R A N D C O V E R A G E / C I R C U L AT I O N

ISSUE 1443OCTOBER 27, 2014

The Weekly Digital Magazine for the Sporting Goods Industry

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SMITH OPTICS EXITING IDAHO TO GROW

Safilo Group will relocate key functions of Smith Optics from Ketchum, ID to a new global design center in Portland, OR and Safilo's North American headquarters in Parsippany, NJ in a bid to take the brand global. The decision follows an in-depth analysis conducted over the past year in collaboration with Smith’s top management and with the goal of evolving Smith from its strong North American snow sport goggle posi-tion into a global eyewear brand.

As a consequence, three key decisions have been taken with regard to the future locations of Smith:

» Portland, OR has been chosen as the U.S. West Coast location and will serve as the inspirational base for the product leadership activi-ties of the Global Sports & Outdoor Lifestyle segment. Consequent-ly, Smith design, product development, marketing, artwork, and e-commerce activities will relocate to Portland.

» The manufacturing of all Sports brands ski goggles will be concentrated in Clearfield, UT, the current home of the Smith manufacturing and distribution center.

» To enable joint capabilities with Safilo’s U.S. headquarters, the IT, HR and Finance functions will move to Parsippany, NJ where Safilo USA is based.

By 2020, Safilo Group predicts Smith could more than double in size, provided it expands into international markets from its currently narrow sportswear distribution channels. “We believe in the Smith brand and we are taking decisions that are aimed at further developing it sustainably across the globe," said Safilo Group CEO Luisa Delgado. "To do so, we have to create a more efficient platform and Smith can strongly benefit from the synergies deriving from our Group as a whole. We need there-fore to organize ourselves to leverage these opportunities”.

The transition out of Ketchum, where Smith Optics employs 85, will be phased gradually between 2015 and 2018. Smith Optics was founded in Idaho in 1965. Safilo, based in Italy, bought Smith in the 1990s.

To listen to the radio interview, visithttp://boisestatepublicradio.org/post/smith-optics-departure-central-idaho-will-have-economic-ripple-e�ect

For the full feature, visit http://freeskier.com/stories/dance-parties-powder-ladies-smith-optics-crested-butte-backcountry#

For the full review, visit http://www.roadbikereview.com/reviews/review-smith-pivlock-arena-sunglasses

For the full review, visit: http://www.activegearreview.com/running/sport-sunglasses-running/smith-pivlock-asana-sunglasses/