2014 gopro mountain games
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ABOUT THE GAMES
GoPro Mountain Games, Vail
June 5 – 8, 2014
Nation’s largest celebration of adventure sports,
music and mountain lifestyle.
Top professional and amateur athletes from
around the world.
Approximately 3,000 outdoor athletes, along with
an estimated 53,000 spectators. Athletes
converge on Vail’s
Nine sports and 25 disciplines for over $110,000
in prize money.
Lifestyle events including: the Outdoor Reels
film series; the Mountain Click photography
competition; an interactive expo area, Gear
Town; nightly free concerts and the Outside
Adventure Film School.
2014 will mark the 13th anniversary of the GoPro
Mountain Games
Photo © Zach Mahone
QUICK FACTS
2013 Numbers:
ATHLETE REGISTRATIONS 2,358 Unique Athlete Registrations 2,846 Total Competition Starts
VAIL ECONOMIC IMPACT $4.7M Estimated revenue generated to the Town of Vail
SPECTATORS 53,579 (+22% over 2012)
83 Brand Partners (Not including Lodging or Media) MARKETING IMPRESSIONS
225,464,382 PR IMPRESSIONS 183,275,558
TELEVISION
594,000,000 Potential US HH Reach 528,000 Estimated viewers
2014 PARTNERS
MARKETING SUMMARY
225,464,382 Marketing Impressions
$3,711,990 TTL Media Value
IMPRESSIONS MEDIA VALUE
Website 260,164 N/A
Social 15,453,967 $78,908
Print 9,063,436 $609,330
TV Advertising 796,889 $20,173
Public
Relations 183,275,558 $2,651,091
Digital 4,930,273 $62,950
Mobile App 735,347 $9,316
Email 8,072,312 $19,572
Radio 2,876,436 $88,250
TV Show(s) 528,000 $172,400
DEMOGRAPHICS & PSYCHOGRAPHICS
• 58% Male/42% Female
• 58% Single w/o children
• Average Spectator Age: 36
• 75% in state attendees/25% out of state
• 65% are home owners
Favorite Event to Watch:
1. Dockdogs
2. Kayak events
3. Slackline
• 84% Of event attendees consider themselves
“Outdoor Enthusiasts”
• 74% Of event attendees consider themselves “Sports
Enthusiasts”
• 45% Of event attendees have at least one dog
• 61% Of event attendees have a bachelors and/or
masters degree
• 67% Watch five hours or less of TV per week
Favorite Summertime activities: 1.) Hiking
2.) Kayaking/Boating/Rafting
3.) Camping
4.) Mountain Biking
5.) Traveling
SURVEY COMPILED BY INTERCEPT INSIGHT, LLC
ATHLETES | ART | MUSIC | MOUNTAINS
HOSTED MEDIA
403 Media Placements
183,275,558 Impressions Earned
$2,651,091
Media Value
GoPro Media Fam •Gizmodo •Outdoor Photographer •Digital Photo Pro •Grind Media •SUP •Clubic.com •Pocket-Lint •MSN •Elevation Outdoors •Backpacker •Women’s/Men’s Health •GeekMom.com •GearJunkie.com •Vail Daily
VVF Hosted Media •Paddling Life •Mountain Flyer •Gear Patrol •Gear Junkie •Competitor •Outside Magazine •Mountain Magazine •Velo News •Women’s Running •Spike TV •Louder Than Eleven
*Report prepared by Backbone Media with Cision
Athletes:
Bike Road Bike Time Trial XC Mountain Biking Slopestyle Big Air
Climb IFSC Bouldering World Cup Citizen Bouldering Youth Bouldering
Dogs Speed Retrieve Vertical/High Jump Big Air 5K/1K Trail Run
Run Bad Ass Dash
(formerly the Mud Run)
10K Trail Run ½ Marathon 5K/1K Trail Run
SUP Down River SUP Sprint SUP Surf Cross SUP Yoga
Fish Fly Fishing Free Casting Clinics
Kayak Steep Creek Kayaking Freestyle Kayaking Kayak Sprint 8 Ball Kayak
Raft Raft Cross
Slackline World Cup Event Jam Sessions Free Demos
Adventure Racing 10K Run Mountain Bike XC Road Bike Kayak Sprint
Art:
Photography Photography Competition
Video Adventure Film School Film Series
On-Site Art Art In Public Places
Music:
Free Concerts Thursday Night; Xavier Rudd Friday Night; TBD Saturday Night;
Cold War Kids
Mountains: Expo/Demo Areas Family Adventure Village Gear Town Eddie Bauer Zip Line River Town/SUP Demo
Pool
EVENTS BY THE NUMBERS
YEAR ATHLETES SPECTATORS MKTG IMP. MEDIA $
2013 2,358 unique
2,846 starts 53,579 226,513,382 $3,711,990
2012 2,550 unique
2,972 starts 43,889 389,880,937 $3,349,960
2011 2,417 unique
2,798 starts 43K – 45K 373,801,334 $6,692,684
2010 2,174 unique
2,593 starts 37K – 39K 314,090,386 $2,002,552
2009 1st Year
VVF
1,952 unique
2,269 starts 40,000 165,067,323 $2,104,445
2008 1,778 35,000 120,000,000 $736,000
2007 2,008 33,000 273,523,036 $1,600,000
2006 1,447 28,000 432,887,479 $2,100,000
2005 1,031 22,0000 207,505,097 $1,994,673
2004 946 18,000 106,413,862 $1,547,812
2003 574 12,000 1,113,218 $789K
2002 251 6,000 550K $250K
THROUGH THE YEARS
ATHLETES BY EVENT
GMG EVENT: REGISTERED
ATHLETES
WEBSITE
VISITS
BIKE (Combined) 607 12,700
Slopestyle 55 2,485
XC MTB (All) 471 6,995
Road Bike TT (All) 135 3,220
CLIMB (Combined) 280 7,483
Bouldering WC 85 5,176
Citizen Climbing 121 1,423
Youth Climbing 74 748
DOGS (Combined) 489 10,576
Speed Retrieve
352
1,117
Extreme Vertical 684
Big Air 2,225
Rocky Dog 63 2,130
Mud Run 74 4,420
FISH 2 Fly X-Stream 60 1,713
KAYAK (Combined) 191 5,935
Steep Creek 45 2,338
Freestyle 45 1,175
8 Ball 42 1,161
DR Sprint 59 1,261
RAFT Cross 48 865
SLACKLINE WC 34 3,647
SUP (Combined) 92 1,999
SUP Sprint 55 1,317
SUP Cross 37 682
ULTIMATE MTN CH. 53 4,089
RUN (Combined) 952 11,970
10K Spring Runoff 327 4,289
Mud Run 492 4,420
1/2 Marathon 133 3,261
PHOTO COMP 60 1,672
TELEVISION SUMMARY
2013 TV Numbers
594,000,000 Potential US HH Reach
528,000* Estimate viewers
$ 172,000 Media Value
2014 TV PLATFORM 2.5 Hours NBC Sports Network: Two unique shows broadcast nationally to 78MM potential U.S. households per broadcast. - 90 min show on Sat 6/21 3pm EST - 60 min show on Tues 7/8 at 11pm EST Universal Sports Re-Airings: Each unique show (x2) to be re-broadcast on Universal Sports Network nationally no less than three times to 40MM potential U.S. households. Outside Television Re-Airings: Each unique one-hour show (x2) to be re-broadcast on Outside Television nationally no less than three times.
BUD LIGHT MOUNTAINS OF MUSIC
Bud Light Mountains of Music When the competitions end at the Mountain Games, the parties begin in the heart of Vail Village. Bud Light
Mountains of Music is a free concert series held during the Mountain Games & draws thousands of spectators for each performance. Past acts have included Keller Williams, the Dirty Heads, Black Joe Lewis, Anders Osborne,
Ozomatli, Jurassic5, Gov’t Mule, Julian Marley, Theophilus London, Xavier Rudd, & the Yonder Mountain String Band.
2014 Concert Schedule
Thursday - Xavier Rudd
Friday - TBA
Saturday - Cold War Kids
RIVER TOWN
Photo © Rick Lohre
“Costa River Town”
An extension of our Gear Town, our interactive sponsor village is Costa River Town. River Town is the
home our our SUP Demo Pool, daily Costa Casting Clinic and ground zero for a variety of water focused
hard goods and gear brands. River Town offers attendees the chance to try out a new SUP board, demo
a kayak, test their SUP Yoga skills, learn fly fishing tips from a pro or just cruise through and enjoy the
music and scope out the latest gear. River Town will also the be host site for multiple Happy Hour get-
togethers and live music jam sessions.
Photo © Connor Walberg
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