20131030 hkpasea presentation[1]

Creative and Interesting life with Web3.0

Mr. Alex Hunghungalex@gmail.comCrossover International Co. LtdEmail: alex@crossover-int.com

• Web3.0 expert – Enhance Web2.0 Business Model + Social Network

+ Mobile Computing + Pervasive Computing + Artificial Intelligence

• Over 19 years experience in the IT industry and accumulated extensive IT expertise and broad industry knowledge, with both technical and business perspectives.

• I got my MBA and MSc in Information Systems Management from HKUST, and a Computer Science degree conferred by HKU.

Who am I?

• In average, each person in Hong Kong owns about 2.3 sim card

• 50% of them are Smartphones– 70% of people use smartphone while eating – 80% use it while watching TV, and – 90% use it during the toilet time

Sources: Cisco estimates based on CAIDA publications, Andrew Odlyzko

• locator (GPS)• Calendar of events (view and share via email

or Social Media)• RSVP for events and payment acceptance• Subscription billing and profile updates• Video and image gallery• Membership benefits (special coupons)• Blog/ Social Media interaction from the

phone• Push notifications of upcoming events (pop

ups or badge)• Mass sharing of media for attendees of a

particular event• Banner advertising spots

Benefits

• Read-only Content and Static HTML websites

Web 1.0

• User Generate Content and Social network

Web 2.0

• Semantic Web, machine can read the data and help us

Web 3.0

Welcome to Web 3.0

We don’t need to be hooked to a desk to have internet access; wi-fi is practically everywhere.

You don’t even need a phone to log onto the web, Mirror, walls, refrigerators, desks and shelves…Anything with a flat surface would probably do.

The Web is Everywhere

• Human – Computer Interface refers to any medium that allows interaction between the user and the machine– such as keyboards and

touch-screens.

• Mobile phones went from keypads to voice command

• The motion sensing phone is already on its way– with eye movement sensing

and 3D visual designs

Human – Computer Interface

• What’s Special about cloud computing?

• Cloud computing example – Google Translate – The original text is uploading to its database, – the server processes it, – then downloads the target text to your PC.

• Google’s supercomputer cover text, sound, video and maps without having you install a single additional software.

• The information is shared by possibly millions of users at the same time.

Cloud Storage

Cloud Storage

• Have you ever forgotten your password before?

• Web 3.0 aims to solve this problem by unifying the resources of different platform all into one.

• Imagine if you can shop online, blog, chat on the web phone with just a one-stop registration process!

A single ID: One for All, All for One

• The sites you visit every day use natural language, images and page layout to present information– easy for you to understand.

• But computers can't make sense of all this information. – can't read, see relationships or make decisions

like you can.

• The Semantic Web proposes to help computers "read" and use the Web.

What Semantic Web?

Wall-e Movie…..

• Suppose you want to buy something online with some basic criteria

Why Semantic Web?

• Your best bet would be to– look at different retailers'

web pages, comparing prices and shipping times and rates; or

– look for a site that will compare prices and shipping options from several retailers all at once.

• With the Semantic Web, you could enter your preferences into a computerized agent– which would search the Web, find the best

option for you, and place your order.

• The agent could then – open personal finance software and record the

amount you spent on your computer, – mark the date of arrival on your calendar. – learn your habits and preferences

Why Semantic Web?

• The agent would do by searching through metadata that clearly identify and define what the agent needs to know.

• Metadata– simply machine-readable data that describe other

data. – invisible as people read the page, but they're

clearly visible to computers.

• Metadata can also allow more complex, focused Web searches with more accurate results.

Why Semantic Web?

Social Periphery & Mobile Social Networks

Social Periphery & Mobile Social Networks

Social Periphery & Mobile Social Networks

Social Periphery & Mobile Social Networks

Social Periphery & Mobile Social Networks

• The future applications should be able to provide the users the most reasonable result based on the following conditions:

– location, time, weather, personal preference, etc

Pervasive Mobile Application (Web 3.0)

• System can get related information from social network, like:

– Facebook, Twitter, Weibo, etc.

Pervasive Mobile Application (Web 3.0)

Example – YummyYummy Users can:

Sharing delicious food or recipe

Search for restaurants by their current location and users’ preference

• iPhone and Android phone apps for the Campaign on 1911 Revolution

• With Augmented Reality (AR) and interactive user experience

• Guide users on a virtual journey through 30 designated spots related to the history of the 1911 Revolution and Dr Sun Yat-sen in Hong Kong.

Where is Dr. Sun? 搜尋孫中山

Augmented Reality (AR)

• 30 check points with GPS locating function.

• Take photos with the stamp

• To ensure the function goes well, Crossover did the site visit both individually and with the client.

Where is Dr. Sun? 搜尋孫中山

Q&A and Badges Collection • Answer the multiple

choice questions for each checkpoint and earn a badge

• Get the Final Badge within a specific area

Where is Dr. Sun? 搜尋孫中山

• Sponsoring the Polar Museum and the Antarctic Adventure initiated by Dr. Rebecca Lee Lok-sze at the cause of environmental protection, Crossover created an iPad e-book.

Charitable CooperationAntarctic Impressions

• An e-book with realistic book flipping effect, smooth linkagesand creative typesetting

Charitable CooperationAntarctic Impressions

• Users can find the Information of HKPASEA, the events details and publications from this application.

HKPASEA

Thanks.

From Alex Hungalex@crossover-int.com www.crossover-int.com