2013 social media dublin city enterprise network

Social Media for #business

@AnnmarieHanlon from @evonomie

2007

2012

2013

100M iPhones

sold since 2007

20M? Galaxy Note

Phablets sold

THE POWER OF SOCIAL MEDIA

1 BillionTweets per week

1 BillionUsers

500MUsers

200M+Users

800M+Users per month

20M+Users

WHO ARE YOUR CLIENTS/CUSTOMERS?

B2B B2C

HOW TO MAKE LINKEDIN WORK FOR YOU AND YOUR BUSINESS

Before you start

OFFONLY YOU

ANONYMOUS

Wear your Invisibility

Cloak!

RECOMMENDATIONS still matter

BUILD YOUR

NETWORK

50 is the magic

number50What are the KEY

AREAS you want to be recommended for?What KEYWORDS,

SKILLS, VALUES describe you ?

Be found!

Add KEYWORDS to

your Profile

MANAGED HOME PAGE

Banner image646 x 222 pixels

Claim your COMPANY PAGE

MANAGED PRODUCTS PAGE

Up to 3 x Banner image 646 x 222 pixelsInclude URL to drive to owned product page

Add LOGO, PRODUCT INFO

and UPDATES

HOW SALES TEAMS CAN USE LINKEDIN®

FOLLOW the Companies,

find out the degrees of

separation and ENGAGE

Identify potential client segments and narrow

down to specific companies

See degrees of separation, before getting introduced

and PICK UP THE

PHONE!

`

WHO ARE YOUR TARGET CLIENTS?

PERSONALISE TEMPLATESChange subject headings and content

LINKEDIN®DO’S AND DON’TS

USE THE TEMPLATES to make connections, get introduced, manage

groups, send congratulations

“No spell check in LinkedIn – Use WORD to prepare your content”

PROFESSIONAL: It’s a workspace

and communications can be saved!

POLITE: Respond to enquiries,

even if it’s a ‘no’

PROUD: Share your achievements

3Ps

7 TOP TIPS ON LINKEDIN

1. Fix the fundamentals

2. Brand your business

3. Tag your contacts

4. Schedule updates

5. Re-use existing content

6. Export your contacts

7. Manage your network

HOW TO MAKE TWITTER WORK FOR YOU AND YOUR BUSINESS

IDENTIFY KEYWORDS

7 TOP TIPS ON TWITTER

1. Capture your Brand and connect FROM LinkedIn.

2. Check which clients are using Twitter.

3. Follow clients, relevant accounts and ignore actors!

4. Add links to all new content.

5. Use hashtags, especially for events.

6. Promote on all staff LinkedIn pages.

7. If you’re going to use it, create a content plan.

ANATOMY OF A FACEBOOK PAGE

About(Short Description) c20 words show

AppsFour show, others hidden, can be moved

Cover Page851 x 315 pixels, the logo space is 168 x 103 pixels and it’s 24 pixels from the left hand side

Logo180 pixels square 4MB

CategoryChoose from list

EDIT YOUR PAGE

Do any of you have to approve

content before publication or get

your content approved?

Prepare CONTENT in advance

MOST POPULAR CONTENT

SHORT: Posts between 100 and 250 characters get about 60% more likes, comments and shares

MOST POPULAR CONTENT

VISUAL: Photo albums, pictures and videos get 180%, 120%, and 100% more engagement respectively

PIN

HIGHLIGHT

TARGET

7 TOP TIPS ON FACEBOOK

1. Decide if it's relevant.2. Identify content potential.3. Do NOT connect with LinkedIn.4. Create and maintain the page.5. Add content weekly.6. Follow the Facebook rules.7. Add competitors' names to the moderation

blocklist!

YOUTUBE

WHY VIDEO?

1. Second largest search engine in the UK and Ireland.

2. Product showcases, demos.3. Answers to FAQs.4. How something works.5. How different products or services compare.6. Case studies and testimonials.7. Music should suit the brand image.

7 TIPS TO ENGAGE VIA VIDEO

1. Best videos 45 to 90 seconds.2. Re-use existing material – slice and dice.3. Speak clearly.4. Make it real.5. Add to Facebook.6. Little and often – shorter videos, often.7. Add keywords and tag well.

Pinterest is a Virtual Pinboard

• People use pinboards to plan weddings, events,

parties, decorate, share favourite items.

• You can browse pinboards created by other people

and comment.

One line about your business (199 characters)

7 TOP TIPS ON PINTEREST

1. Decide if it's relevant.2. Add content weekly and share.3. Add images from your website with links to

products.4. Use the € sign, add keywords and rich

descriptions.5. Re pin to build your boards.6. Better to have many boards with 5+ pins than

fewer boards with 000s of pins.7. Invite others to pin to your boards.

Google+

Why Bother with Google+?No. 1 in Detail

Search The most popular search engine in the world. 91% of search traffic in the UK (The E Word, n.d.) and 87% of the worldwide market.

Web Video Google owns YouTube (YouTube, n.d.).

Smartphone The most popular smartphone operating system in the world with Android.

Web Browsers Google Chrome is the most popular web browser in the world (W3 Schools, n.d.).

Webmail Gmail is the most popular webmail service in the world with (Van Alten, 2012).

Location and mapping Google maps used more than any other location or mapping service.

Online Advertising Google Adwords are more used than Yahoo and Bing.

ACTION

1. Share what's ok and what's not with staff.

2. Agree who owns the social contacts.

3. Ensure there's a social media policy in your employment

T&C.

4. Create a plan for the next quarter.

5. Create stock phrases and standard photos.

6. Promote your social space.

7. Integrate into the main marketing plan.

Don’t forget TOOTHPASTE

www.evonomie.netannmariehanlon@evonomie.net

annmariehanlon evonomie

evonomie

+44 1543 258 522