2013 Portugal Golf Show Conference 3_4

ClubGolf Scotland

Kate Sheppard

ClubGolf Marketing Executive

February 2013.

What is ClubGolf?

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Where did it all start?

ClubGolf was a key component of Scotland's successful Ryder Cup bid in 2001

• Piloted in 2003

• Launched in 2006

• Funded by the Scottish Government through sportscotland – national agency for sport

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“ClubGolf gives thousands of children in Scotland the chance to play golf. This continued investment by the Scottish Government will ensure a lasting legacy from the 2014 Ryder Cup”. Alex Salmond, First Minister

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Backed by world class golfers...

Our vision

• By creating opportunities for every child in Scotland to access golf, encouraging them to become part of our sport and developing their potential as they progress, we will lay strong foundations for the future health of our clubs and for Scottish performances on the world stage.

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Strategic goals

1. The opportunity for every child in Scotland to experience golf by the time they are 9 years old

2. More children playing golf and more active junior golf club members

3. A large pool of well coached young golfers from which more talented players will emerge

4. A quality coaching workforce at the heart of junior golf in Scotland

5. A nationwide network of facilities that ensures every child has the opportunity to progress.

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A partnership approach

• Scottish Golf Union

• Scottish Ladies’ Golfing Association

• Professional Golfers’ Association (PGA)

• sportscotland

• Golf Foundation

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Supported by the European Tour

Sponsorship from Royal Bank of Scotland

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Official Partner: The Gleneagles Hotel

Children participating in Primary Schools

Source ClubGolf national monitoring 2010/2011

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Number of children in coaching at clubs

Source ClubGolf national monitoring 2010/2011

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Clubs/facilities delivering the programme

Source ClubGolf national monitoring 2010/2011

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Coaching at clubs: transition rates

Source ClubGolf national monitoring 2010/2011

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Number of Volunteer Coaches

Source ClubGolf national monitoring 2010/2011

• £500,000 per annum from Scottish Government

• Additional £250,000 for 3 years linked to the Aberdeen Asset Management Scottish Open at Castle Stuart

• £100,000 sponsorship

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Financial Structure

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Source ClubGolf national monitoring 2010/2011

Regional Delivery

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Key stats

• 40,234 primary school children introduced in 2012

• Cumulative total number of children introduced to the game 260,234

• 126 PGA pros engaged

• Target of 13,000 children engaged in ClubGolf coaching year on year

• 23% of junior boys in the Academy programme have come through ClubGolf

• Junior membership audit figures coming soon...

Top 4 challenges

• Changing the public’s perception of golf

• Culture within golf clubs

• Engagement with PGA Professionals

• Conversion of juniors into membership

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Changing the perception of golf...

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Changing the public’s perception of golf

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Addressing golf club culture...

• Initial resistance to use of volunteer coaches

• Support from the PGA

– Stronger relationship

• More opportunities for PGA Professionals

– ClubGolf Camps

– Development Coaches, help deliver the link between ClubGolf coaching and the Scottish Golf Academy

– Roving Professionals – received 50% funding via Ryder Cup Europe

– Coach support

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Engagement with PGA Professionals

• £20 off the cost of ClubGolf junior’s very first club membership

• Funding via Scottish Government

• Junior membership audit completed giving better understanding of the impact of ClubGolf

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Conversion of juniors into membership

Exciting projects for the future....

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Contact

www.clubgolfscotland.com

Follow us @ClubGolfScot

Like us facebook.com/ClubGolfScotland

Watch us on youtube.com/user/ClubGolfScotland

Email ksheppard@clubgolfscotland.com

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