Transcript
RightScale RoadtripSF Bay 2012
Josh Fraser
SVP Sales and Business Development
RightScale
November 1st, 2012
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Today’s Agenda1:30-2:15 Review the Map: Your Cloud Strategy Options • Josh Fraser, SVP Sales and Business Development, RightScale
2:30-3:30 Cloud Chronicles: Real Cloud Stories
Business Software Hosted Completely in the Cloud• Amit Utreja, Cloud Operations Architect, Coupa
Building the Case for the Cloud• Erik Osterman, Director of Operations, CBS Interactive
3:30-4:00 Plan Your Route: Best Practices for High Availability• Brian Adler, Sr. Services Architect, RightScale
Review the Map: Your Cloud Strategy Options
Economic uncertainty
Do more with less
Consumerization of IT
New models around IT-as-a-Service
A Perfect Storm
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Defining “Cloud”
On demand self service
Global access via API
Resource pooling
Rapid elasticity
Metered service
Public = Vendor infrastructure with utility pricing
Private = Single-tenant infrastructure driven by an API
Hybrid = Multi-vendor or public/private
An IT delivery model with: Several types of clouds:
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Is your company incorporating a multi-cloud strategy into your cloud choices and usage?
RightScale Cloud Market Survey, May 2012
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EveryCompany Not
EveryApp
Cloud is Not a Silver Bullet
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Where are we at?• 1 in 5 Americans admit that they’ve pretended to know what the cloud is or
how it works• Citrix survey, August 2012
• “Can I use my AWS Tags in Cloudstack?”• Top AWS, Cloudstack and RightScale customer
• “All I know about Chef is that I don’t know how to use it”• RightScale Customer
• “We are looking at using the best of both worlds, combining Azure and Amazon EC2”
• RightScale customer
• “We are actively working on a project to move infrastructure to a public cloud. Some of this infrastructure will remain on-premise …can you help with the above?”
• RightScale prosprect
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Transformation is Hard
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Navigating Your Strategy Options
• How to keep pace with innovation
• No one cloud will meet all of your needs
• What differentiates you and getting IT to work for you business
• The shifting expectations of your customers
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Increasing Agility
• Internal customers expect instant on• Driving use of public cloud outside of IT No Wait IT
Shifting Expectations
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No Wait IT Expands Market Opportunities
Business Opportunity
Market Window
Time to Market
$£¥€
✖
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Increasing Agility
Unprecedented Scale
• Internal customers expect instant on• Driving use of public cloud outside of IT
• Explosion in apps, data, users• Mobile, social and big data increase scale• IT needs to do more with less
No Wait IT
IT at Scale
Shifting Expectations
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Users
IT at Scale Requires Curating Chaos
Data Apps
More users on more devices
More interconnected applications
More data collected, stored and analyzed
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Increasing Agility
Rapidly Evolving Landscape
Unprecedented Scale
• Internal customers expect instant on• Driving use of public cloud outside of IT
• Shift to cloud shakes up vendor landscape• Heterogeneity is the norm• Vendor lock-in drives prices SW prices up
• Explosion in apps, data, users• Mobile, social and big data increase scale• IT needs to do more with less
No Wait IT
Workload Liberation
IT at Scale
Shifting Expectations
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Workload Liberation Preserves Choice
Multi-Cloud filters• Geography• Cost• Performance• Features• Compliance• Security• Existing vendors
Internal Private
ExternalPrivate
Public
"Hybrid IT is the new IT and it is here to stay.”
Gartner
Cloud Management Platform
App
AppApp
App
App App
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• Cloud builds are everywhere– Machine image & workload sprawl– Configuration language smorgasbord– Almost limitless cloud deployment options
• How can IT support this?
By 2016, more than 70% of large enterprises will choose a heterogeneous IT operations management vendor (rather than an infrastructure vendor) for their
cloud management platform to unify cloud investments through a single manager-of-managers style of management and control.
Donna Scott, Gartner
Where are we headed?
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UtilityComputing
What IT Management Sees
Chargeback/Billing
Runbook/Process AutomationApplication Lifecycle Management
Workload ManagementConfiguration Management
Application StreamingAutomation
OS Provisioning
VirtualizationGRID/HPC/clusters
What End Users See
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UtilityComputing
What IT Management Sees
Chargeback/Billing
Runbook/Process AutomationApplication Lifecycle Management
Workload ManagementConfiguration Management
Application StreamingAutomation
OS Provisioning
VirtualizationGRID/HPC/clusters
What End Users See
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Cloud Challenges You Face
• Structure
• Control
• Ready for what’s next
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Structure
• Disparate resource
• Cross-dependencies
• Accounts & Users
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Control
• Image sprawl
• Lifecycle Management
• Security & Governance
• Costs Control
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Ready for What’s Next
• More applications
• Surviving turnover
• The next hiccup
• New Clouds
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Managing the Cloud with RightScale
Pre-built ServerTemplates
Easy to customize inputs
Access controls & chargeback
No Wait IT
12 public & private clouds
MultiCloud Marketplace
Cloud-portable configurations
Auto-scaling & orchestration
High availability architectures
Resilient, secure SaaS
Workload Liberation
IT at Scale
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my network
my serversmy storage
CONFIGURATION AUTOMATION GOVERNANCE
Private CloudsPublic Clouds
No Wait ITWorkload Liberation
IT at Scale
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Global Footprint
3 PrivateClouds 9 Public
Clouds
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Worldwide
Geo-Redundant
GuaranteedReliability
Diverse OS Support
Governance
Multi-Cloud
One-click Deployment
Templatized Workload
Low Cost
Automation
Better Together
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Reduce IT labor costs and shorten SLAs
Remove IT from the critical path of service delivery
Ensure consistency with each application and service deployment
Self Service
Management Automation
Workload StandardizationW
ork
forc
e L
evera
ge
Increase server/admin ratio and delivers benefits of scale
Reduce capital and licensing requirements
Centralized Management
Smarter VirtualizationC
ap
ital Le
vera
ge Retain real-time visibility into resource
allocation and line of business usageUsage Metering
Cloud Management = LeverageCorporate IT becomes a curator of IT Services
# 31Trader Media: Cloud service delivery template
Goals:Project Spitfire to drive service delivery modelDevelop new revenue lines fasterReduce datacenter requirementReplace with OpenStack, Citrix hybrid
within 3 years
Business challenge: Provisioning is slow so use
RightScale and Amazon to spin up new sites
Remain agnostic PaaS? Looking at roll-your own
rather than hosted lock-in Got burned in Amazon’s Dublin
2011 outage
Business benefit: Cost management Scale up/back and in multiple
geos DevOps – no versioning Consolidate management ops
What’s Possible
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What’s Possible
Solution: • IT Vending Machine• Reduce provisioning time from
36,000 to 30 minutes• Measure costs in cents per hour
for compute and storage
Requirements: • Self-service access• Deploy on selected IT resource
pools based on job and group• Share best practices• Consumption metering
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What’s PossibleRequirements: • Compliance and BAA• Self Service, API driven• Hybrid Cloud
Solution:• Built self-service HashBang UI on
RightScale • Use multiple clouds to power
Quest apps and achieve compliance
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What’s Possible
Solution: • Host Chinese customer website• Rapid elasticity using auto-scaling• Consistent configurations for
development, test, and production
Requirements: • Public and private clouds• Geographic reach• Scalable provisioning
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What’s Possible
• 1,000 servers launched in 24 hours• 100x increase in infrastructure in 2 years• From 20% to 80% of workloads in
zCloud in 1 year
Zynga manages their public and private/hybrid cloud (zCloud) with RightScale – through a ‘single pane of glass’
“zCloud also integrates with the operational and management tools that have proven critical to our business, such as RightScale and CloudStack.”
Allan Leinwand, Zynga CTO Infrastructure Engineering
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What’s PossibleRequirements: • Large scale, 3M+ students• Single-tenant SaaS• Multi-cloud• Fast customer POC & onboarding
Solution:• Clone-able, customizable
environments• Consistent dev and production
environments• AWS and Rackspace• Ability to easily pilot and test
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Requirements: • Rapid provisioning• Unknown demands• PCI compliance
Solution:• Reproducible artist sites• Scalable architectures• Ecosystem of ISV vendors
What’s Possible
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More Applications
More than 4.5 million servers launched
At Production Scale
Cloud deployments with 10K+ servers
On More Clouds
12 supported public and private cloud providers, now including Windows Azure
Since IaaS began
Managing cloud deployments globally for 6 years
The Experts in Cloud Management
Cloud Chronicles: Real Cloud Stories
Coupa - Business Software Used by Real Businesses Hosted Completely in the CloudAmit Utreja
Cloud Operations Architect, Coupa Software
November 1st, 2012
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Helping customers succeed
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Coupa Cloud Goals
• Trustworthy• Awesome customer experience• True Cloud• High ROI
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Coupa Cloud
SaaS
PaaS
IaaS
INFRASTRUCTURE MANAGEMENT
Rightscale
AWS
WEB APPLICATION Ruby on
Rails/MySQL
Private Cloud (CloudStack)
DEPLOYMENT Capistrano
Cloud (…)
API
CONFIGURATION MANAGEMENT
Puppet
Cloud (…)
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Design for HA
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Scale out
7:00am 8:00am 9:00am 10:00am 11:00am 12:00pm 1:00pm 2:00pm 3:00pm 4:00pm 5:00pm 6:00pm 7:00pm
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Avoid cloud vendor lock-in
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Thank You!
We’re Hiringjobs.coupa.com
amit@coupa.com
Building the Case for the Cloud at CBS Interactive
Erik Osterman
Director of Cloud Architecture, CBS Interactive
November 1st, 2012
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Who are we?
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How do we use cloud?• IaaS
• SaaS
• Management
• All environments / Full Stack / Auto scaling / High-Availability
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Why do we use cloud?• We need to evolve / paradigm shift• It makes business sense• We’re big enough that it matters• Because…….
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What were some of the challenges?
• Legal• Political• Educational• Technical• Financial• Practical
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Contact Information
Erik Osterman
Director of Cloud Architecture, CBS Interactive
erik.osterman@cbsinteractive.com
+1 (415) 344-1767
http://www.linkedin.com/in/osterman
https://github.com/osterman
http://www.osterman.com
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