Transcript
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June 2012
CorporateIdentity Manual
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AIAG Corporate Identity Manual 2008- 004 Revision Date: May 17, 2012
Table o Contents
The AIAG Brand
The Purpose of Branding 3
Our Logo
About the Logo and Color Variations 5
Variations, Size Requirements and
Logo Exclusion Zone 6
Resizing and Unacceptable
Appearance 7
Corporate Colors
Denition of Color Values 9
Typography
AIAGs Primary Typeface 11
AIAGs Secondary Typeface 12
Stationery
Letterhead 14
Envelope 15
Business Card 16
Publications
About the Publications 18
Standard Document Cover 19
Standard CD Cover 20
Standard CD Label 21
Standard Document Template 22
Global Document Cover 23
Global CD Cover 24
Global CD Label 25
Global Document Template 26
Quality Publications/Core Tools 27
Training
About AIAG Training Materials 29
AIAG Training Covers 30
Electronic Communications
PowerPoint Presentation 32
Standard AIAG Descriptions
50, 100 and 150 Word Blurbs 34
Terminology
AIAG Style Guide 36
Contacts
Logo Requests & Questions 39
Stationery Template Requests 39
Publication Template Requests 39
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AIAG Corporate Identity Manual 2008- 004 Revision Date: May 17, 2012
Introduction to AIAG BrandingThe Purpose
The purpose of corporate branding is to clearly and effectively establish and reinforce AIAGs
image across our organization and products. This unied and professional look helps viewers
easily recognize our products publications, electronic communications, events as being
AIAG-branded or produced.
The following guidelines provide basic rules to follow in designing the various items that feature
or use the AIAG name, logo or associated brand images and pieces.
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Our Logo
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The AIAG LogoAbout the Logo and Color Variations
About the AIAG Logo
The AIAG logo is drawn to specic standards and must not
be recreated or modied. The corporate logo should be
reproduced from the master digital artwork, which is available
from AIAGs Marketing Coordinator.
Primarily, logos are available in four formats:
EPS Preferred le format for high resolution printing
TIFF Next-best le format for high resolution printing
JPEG For online viewing, including websites and
e-communications
PNG For PowerPoint and other Microsoft Ofce
applications
Other formats may be available depending on intended end-
use.
Color Variations
There are three usable color variations of the logo. No other alternatives are allowed.
Pantone Cool Gray 11 or CMYK = 0c, 0m, 0y, 80k (RGB = 88, 89, 91 / HTML = 58595b) on
light backgrounds
100% black on light backgrounds
White reversed on a solid color background
Care should be taken to ensure that the logo always has a good contrast from the background to
give the best impact and legibility. See page 7, Unacceptable Appearance, for examples.
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The AIAG LogoVariations, Size Requirements and Logo Exclusion Zone
Acceptable Variations and Logo Size Requirements
While there isnt a minimum size requirement for the horizontal logo, it must always remain
clear and legible. There are no restrictions for a maximum size.
In situations where horizontal logo wouldnt be clear and legible, an alternate version is available.
Any other variations can weaken the AIAG brand.
Logo Exclusion Zone
When used for purposes other than ofcial AIAG materials,
there should be a clear space area around the logotype, equal
in distance to the height of the capital A in the logo.
This buffer ensures that the logo is not crowded, but clear and
legible instead.
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The AIAG LogoResizing and Unacceptable Appearance
Resizing
When importing or placing the logo into any application, it
is critical that the height and width be kept in the proper
proportion. Care should be taken to keep the aspect ratio the
same when resizing the AIAG logo.
In the Microsoft Ofce suite, this is done by resizing using the
corner handles only, indicated by the red circles below. Do not
resize using the side, top or bottom handles.
In other software (e.g., Adobe products, QuarkXPress, etc.),be sure that the height and width elds are locked together or
use the Scale function from the menus.
Examples o How the Logo Should NotAppear
Out of proportion: Too narrow Out of proportion: Too short
Not enough contrast
Not enough clear space
Register online now
or call (248) 358-3003.
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Corporate Colors
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Corporate Colors
AIAG uses a total of eight colors to help strengthen its brand
image across its marketing materials. These colors should
serve as the main backbone of any collateral.
AIAG Color PaletteDefnition o Color Values
80% Black
CMYK: 0c, 0m, 0y, 80k
RGB: 88, 89, 91
HTML: 58595b
Royal Blue
CMYK: 100c, 75m, 0y, 0k
RGB: 0, 84, 166
HTML: 0054a6
Goldenrod
CMYK: 4c, 25m, 100y, 0k
RGB: 244, 190, 24
HTML: f4be18
Sky Blue
CMYK: 100c, 0m, 0y, 0k
RGB: 0, 174, 239
HTML: 00aeef
Orange
CMYK: 0c, 50m, 100y, 0k
RGB: 247, 148, 29
HTML: f7941d
Lime Green
CMYK: 50c, 0m, 100y, 0k
RGB: 141, 198, 63
HTML: 8dc63f
Royal Purple
CMYK: 74c, 100m, 0y, 0k
RGB: 104, 44, 145
HTML: 682c91
Bright Red
CMYK: 0c, 100m, 100y, 0k
RGB: 237, 28, 36
HTML: ed1c24
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Typography
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Corporate TypographyAIAGs Primary Typeace
Univers LT Std
Designed by Adrian Frutiger, Adobes Univers LT
Std font family is to be used for all stationery items
and external publications.
Timeless and neutral, the family spans 21 font
faces, ranging from thin ultra condensed to ultra
black extended.
Three weights were selected for primary use:
Univers LT Std 45 Light
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890$%&(.,;:!?)
Univers LT Std 45 Light Oblique
abcdeghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890$%&(.,;:!?)
Univers LT Std 65 Bold
abcdeghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890$%&(.,;:!?)
Other fonts from the family can be used depending on the application.
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Arial
Monotypes Arial font family may be used when
Univers LT Std is unavailable. Arial is standard on
many PC and Mac installations.
It is recommended for PowerPoint presentations,
internal communications, press releases and AIAGs
website.
Arial
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890$%&(.,;:!?)
Arial Italic
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890$%&(.,;:!?)
Arial Bold
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890$%&(.,;:!?)
Arial Bold Italic
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890$%&(.,;:!?)
Corporate TypographyAIAGs Secondary Typeace
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Stationery
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StationeryLetterhead and Its Print Specifcations
AIAG Letterhead (Letter Size: 8.5" x 11")
Letterhead should be printed using the master artwork les
available from the Marketing Coordinator.
Typography and Color
The logo is 80% black. The color eld is CMYK.
Address block: 80% black; 10 pt. Univers LT Std 45 Light.
URL: 80% black; 10 pt. Univers LT Std 65 Bold.
Leading is 14 pt.
Print Specifcations
Paper: Classic Crest by Neenah Paper
Weight: 70 lb. text
Color: Avon Brilliant White
This premium uncoated paper has a crisp, clean white that
allows the AIAG logo to appear at its best.
Ink: CMYK
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StationeryEnvelope and Its Print Specifcations
Envelope (Business Size No. 10: 9.5" x 4.25")
Envelopes should be printed using the master artwork les
available from the Marketing Coordinator.
Typography and Color
The logo is 80% black. The color eld is CMYK.
Address block: 80% black; 8 pt. Univers LT Std 45 Light.
Leading is 12 pt.
Print Specifcations
Paper: Classic Crest by Neenah Paper*
Window envelopes are 24 lb. white wove
Weight: 70 lb. text
Color: Avon Brilliant White
Ink: CMYK
*Due to cost, it is acceptable to use a standard 24 lb. white
wove envelope.
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StationeryBusiness Card and Its Print Specifcations
Business Card (3.5" x 2")
Business cards should be printed using the master artwork
les available from the Marketing Coordinator.
Typography and Color
The logo and text are specied as Pantone Cool Gray 11.
The color eld is CMYK.
Name: 9 pt. Univers LT Std 65 Bold; leading is 10 pt.
Job title: 8.5 pt. Univers LT Std 45 Light Oblique; leading is
10 pt.
Address: 8.5 pt. Univers LT Std 45 Light; leading is 19 pt.
Contact info: 8.5 pt. Univers LT Std 45 Light. The designators
Ofce and Fax are 6.5 pt. Univers LT Std 45 Light
Oblique. First line leading is 15 pt. and subsquent lines are
10.2 pt.
URL: 8.5 pt. Univers LT Std 65 Bold.
Cards reverse: 18 pt. Univers LT Std 67 Bold Condensed.
Print Specifcations
Paper: Classic Crest by Neenah Paper
Weight: 110 lb. cover
Color: Avon Brilliant White
Ink: CMYK
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Publications
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Introduction to AIAG Publications
AIAG produces publications and technical manuals written by AIAG volunteer committees.
In some cases, the publications are developed in cooperation with AIAGs international sister
organizations.
To ensure that AIAG publications have a consistent look and feel, they share common coverdesigns (both print and electronic versions), are formatted in a similar fashion, and are printed
using the same specications.
This section will illustrate the cover and page designs, for both AIAG and global publications, as
well as detailing the print specications required.
All templates can be obtained from AIAGs Marketing Coordinator. Templates include
explanations/specications to ensure proper layout across all AIAG-developed publications.
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AIAG PublicationsStandard Cover 8.5" x 11"
Standard Publication Cover Artwork
The cover should be designed and printed using the master
artwork les available from the Marketing Coordinator.
Typography and Color
The logo is 80% black. The color eld is CMYK.
Document code: 80% black; 21 pt. Univers LT Std 65 Bold; leftaligned.
Document title: CMYK = 100c, 75m, 0y, 0k; 31 pt. Univers LT
Std 65 Bold; left aligned. Additional Edition information is
set in 20 pt.
Leading is 21.6 pt.
Print SpecifcationsPaper: Uncoated white cover stock
Weight: 80 lb. cover
Ink: CMYK
Binding: Clear spiral. Printer determines diameter.
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AIAG PublicationsStandard CD Cover 4.75" x 4.75"
Standard CD Cover Artwork
The CD cover should be designed and printed using the
master artwork les available from the Marketing Coordinator.
Typography and Color
The logo is 80% black. The color eld is CMYK.
Document title: 80% black; 11 pt. Univers LT Std 65 Bold;tracking set to -9; left aligned.
Document code: 80% black; 20 pt. Univers LT Std 65 Bold;
left aligned. Additional Edition information is set in 10 pt.
Print Specifcations
Paper: Uncoated white stock
Weight: 80 lb. cover
Ink: CMYK
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AIAG PublicationsStandard CD Label 4.625" x 4.625"
Standard CD Label Artwork
The CD label should be designed and printed using the master
artwork les available from the Marketing Coordinator.
Typography and Color
The logo is 80% black. The color eld is CMYK.
Document title: 80% black; 11 pt. Univers LT Std 65 Bold;tracking set to -9; left aligned.
Document code: 80% black; 20 pt. Univers LT Std 65 Bold;
horizontal scale set to 99%; left aligned. Any additional
Edition information is set in 10 pt.
Contents list: 80% black; 7 pt. Univers LT Std 45 Light;
centered.
Print Specifcations
Paper: Standard CD label stock or a white-faced CD
Ink: CMYK
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AIAG PublicationsStandard Document Template 8.5" x 11"
Standard Document Format
Each AIAG-written document is formatted to a specic
template, which is available from the Marketing Coordinator.
Using the template ensures that all AIAG-produced documents
have a consistent look and feel.
Typography and Color
The document is always printed in black. Exceptions for full
color are made as needed.
Print Specifcations
Paper: Offset white stock
Weight: 50 lb. text
Ink: Black
Binding: Clear spiral. Printer to determine appropriate
diameter.
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AIAG PublicationsGlobal Cover 8.5" x 11"
Global Publication Cover Artwork
The cover should be designed and printed using the
master artwork les available from the Marketing
Coordinator.
Typography and Color
Global publication covers are always printed in
CMYK to accommodate the logos of the sister
organizations that partnered with AIAG to write
the publication. These logos will vary between
documents to reect organizational participation.
Partner logos are below the AIAG logo.
Document code: 100% black; 40 pt. Arial Bold; right
aligned.
Document title: 100% black; 18 pt. Arial Bold Italic;
right aligned.
Leading is 21.6 pt.
Print Specifcations
Paper: Uncoated white stock
Weight: 80 lb. cover
Ink: CMYK
Binding: Clear spiral. Printer to
determine appropriate
diameter.
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AIAG PublicationsGlobal CD Cover 4.75" x 4.75"
Global CD Cover Artwork
The CD cover should be designed and printed using the
master artwork les available from the Marketing Coordinator.
Typography and Color
The global publication CD covers are always printed in CMYK.
The AIAG logo and sister organization logos are always printed
in black. Logos will vary between documents to reect
organizational participation. These logos are placed beginning
in the lower left corner and work upward.
Document code: 100% black; 24 pt. Ar ial Bold; right aligned.
Document title: 100% black; 10 pt. Arial Bold Italic; right
aligned.
Leading is 13.2 pt.
Print Specifcations
Paper: Uncoated white stock
Weight: 80 lb. cover
Ink: CMYK
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AIAG PublicationsGlobal CD Label 4.625" x 4.625"
Global CD Label Artwork
The CD label should be designed and printed using the master
artwork les available from the Marketing Coordinator.
Typography and Color
The global publication CD covers are always printed in CMYK.
The AIAG logo and sister organization logos are always printed
in black. Logos will vary between documents to reect
organizational participation. These logos are placed near the
copyright information and work upward along the curve of the
CD.
Document code: 100% black; 18 pt. Arial Bold.
Document title: 100% black; 9 pt. Arial Bold Italic.
Leading is 10.8 pt.
Print Specifcations
Paper: Standard CD label stock or a white-faced CD
Ink: CMYK
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AIAG PublicationsGlobal Document Template 8.5" x 11"
Global Document Format
Each AIAG-written document is formatted to a specic
template, which is available from the Marketing Coordinator.
Using the template ensures that all AIAG-produced documents
have a consistent look and feel.
Typography and Color
This template is used for publications that are developed in
cooperation with AIAG and its sister organizations.
The document is always printed in black. Exceptions for full
color are made as needed.
Print Specifcations
Paper: Offset white stock
Weight: 50 lb. text
Ink: Black
Binding: Clear spiral. Printer to determine appropriate
diameter.
- 2 -
M-17Global Materials Management and Logistics Agreement (GMMLA)Version 1, Issued 4/2008
FOREWORD
The Supply Chains that support todays modern and lean manufacturing environment are more complexand wide-ranging than ever before. In recent years, sourcing strategies have changed significantly and
product is now purchased from every part of the globe as the financial benefit of buying from new andemerging markets has become more commonplace.
As the supply chain has become more extended, with product being shipped across and betweencontinents, greater reliance has been placed on the relationship between the parties (customer, supplier,
transport organizations, etc.) involved in the physical movement of the goods.
Clearly, it is normal for a contractual relationship to exist between the various supply chain partners in the
form of a purchase order or contract that specifies the services to be provided and the associated costsinvolved. However, it is also important that the operational and day-to-day working relationship between
the parties is documented in a Logistics Agreement so that roles and responsibilities are clarified.The purpose of this Global Materials Management and Logistics Agreement (GMMLA) document is to
provide recommendations and advice regarding the format and content of such an agreement.
In 2003 Odette, which represents the European automotive industry, released the initial version of theLogistics Agreement. In June 2007, a project group comprising members of AIAG, which represents the
North American automotive industry, and Odette began developing a global version. The document wascompleted and published in January 2008.
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Quality PublicationsThe Core Tools
About the Quality Core Tools
AIAG is the custodian of the documents developed by
the Supplier Quality Requirements Task Force (SQRTF).
These publications do not have AIAG branding, so AIAG
specications do not apply.
Print Specifcations Cover
Paper: C1S
Weight: 10 pt.
Ink: CMYK
Coating: UV over printed side of cover
Binding: Perfect with 3-hole drill*
*May be saddlestitched depending on thickness of book
Print Specifcations Interior
Paper: Offset white stock
Weight: 50 lb. text
Ink: Black
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Training
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Introduction to AIAG Training Materials
AIAG offers training developed and presented by external training providers.
This material is not AIAG-owned and is developed by these external sources.
As a result, there is not a standard template for this material since there are multiple variables
involved (e.g., training provider, instructor preference, material being taught, etc.).
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AIAG Training MaterialsTraining Manual Covers
Training Manual Cover Format
A few classes use an AIAG-produced cover for the materials.
These particular covers should be designed and printed
using the master artwork les available from the Marketing
Coordinator.
Typography and Color
The logo is Pantone Cool Gray 11. The color eld is CMYK.
Participant Manual: Pantone Cool Gray 11; 22 pt. Univers LT
Std 65 Bold; tracking set to -10; horizontal scale set to 97%;
left aligned.
Training title: CMYK = 0c, 100m, 100y, 0k; 31 pt. Univers LT
Std 65 Bold; horizontal scale set to 101%; left aligned.
Leading is 37.2 pt.
Print Specifcations
Paper: Uncoated white cover stock
Weight: 80 lb. cover
Ink: CMYK
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ElectronicCommunications
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AIAG Corporate Identity Manual 2008- 004 Revision Date: May 17, 2012
Electronic CommunicationsPowerPoint Presentation
PowerPoint Template
Using the ofcial AIAG PowerPoint template is another way to
strengthen our brand recognition.
Master artwork is available from f:\\wples\PowerPoint
Templates or from the Marketing Coordinator.
Title Slide Typography
Presentation title: 100% white; 40 pt. Arial Bold; right aligned.
Presentation subtitle: 100% white; 32 pt. Arial; right aligned.
Standard Slide Typography
Title: 100% white; 36 pt. Arial Bold; left aligned.
Main bullet: 80% black; 32 pt. Arial; left aligned.
Indent 1: 80% black; 28 pt. Arial; left aligned.
Indent 2: 80% black; 24 pt. Arial; left aligned.
Indent 3: 80% black; 20 pt. Arial; left aligned.
Indent 4: 80% black; 18 pt. Arial; left aligned.
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StandardAIAG Descriptions
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Standard AIAG Descriptions50, 100 and 150 Word Blurbs
50 Word
The Automotive Industry Action Group (AIAG) is a
globally recognized organization where automakers,
suppliers, service providers and government work
collaboratively to streamline industry processes.
Initiatives developed and implemented by AIAG
member companies save the industry millions of
dollars annually by driving rework, error and scrap
out of the global automotive supply chain.
100 Word
The Automotive Industry Action Group (AIAG) is
a globally recognized organization where retailers,
automakers, suppliers, service providers, academia
and government work collaboratively to streamline
industry processes. AIAG members are actively
engaged in initiatives geared toward resolving
global supply chain issues via the adoption of
common business practices and interoperable
business systems. AIAG also provides effective
communication and consistent delivery of quality
requirements, guidelines, best practices and
training to the supply base worldwide. Initiatives
developed and implemented by AIAG member
companies save the industry millions of dollars
annually by driving rework, error and scrap out of
the global automotive supply chain.
150 Word
The Automotive Industry Action Group (AIAG)
is a globally recognized organization where
retailers, automakers, suppliers, service providers,
academia and government work collaboratively
to streamline industry processes and establish
business practices. Founded in 1982, AIAGs vision
is to be the catalyst for the global automotive
industrys efforts to establish a seamless, efcient
and responsible supply chain. AIAG members
are actively engaged in initiatives geared toward
resolving global supply chain issues via the adoption
of common business practices and interoperable
business systems. AIAG works closely with
sister organizations in Europe, Japan and China
to provide leadership, direction and alignment of
worldwide activities. AIAG also provides effective
communication and consistent delivery of quality
requirements, guidelines, best practices and
training to the supply base worldwide. Initiatives
developed and implemented by AIAG member
companies have saved the industry millions of
dollars by driving rework, error and scrap out of the
global automotive supply chain.
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Terminology
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AIAG TerminologyAIAG Style Guide
2-D; 3-D
Hyphenated
AIAG
Never the AIAG
The is acceptable only when company
name is spelled out, as in the Automotive
Industry Action Group
AIAG e-News Brie
Formal title of monthly AIAG e-newsletter
antitrust
One word; no hyphen
AutoMed Capital M in Med; no space
bar code
Two words; not barcode
bylaw; bylaws
One word, no hyphen
Corporate Responsibility Newsletter
Formal title of monthly AIAG e-newsletter
email
However, e-document, e-business,
e-commerce, etc.
The e is capitalized in titles, headings or
when its the rst word in a sentence
health care
Two words, no hyphen
International Automotive Oversight
Bureau (IAOB)
Not Oversite
ISO 9001, ISO 9000, ISO 14001, etc.
No hyphen after ISO
ISO/TS 16949
Forward slash between ISO and TS
Space between TSand 16949
No hyphen
materials management
Materialsis plural; not material
No hyphen
NAFTA
All caps
not-or-proft
Hyphenated
QS-9000
Hyphenated; no space
Quality Standards and Tools
Formal title of monthly AIAG e-newsletter
REACH
All caps; not REACh
Spell out on rst reference: Registration,
Evaluation, Authorisation and Restriction of
Chemicals
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AIAG TerminologyAIAG Style Guide
Supply Chain Initiatives
Formal title of monthly AIAG e-newsletter
Third Edition, Second Edition, etc.
For quality manuals, not 3rd edition or 2nd
edition, etc.
Tier One, etc.
Spell out the number; not Tier 1
Truck & Heavy Equipment (T&HE)
Use ampersand (&); not and
webcast
One word, no hyphen
Also webcam, webmaster, etc.
website
One word
Lowercase
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Contacts
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Who to Contact
Logo Requests or Questions
If you would like to request the AIAG logo, please
send an email to ssmith@aiag.org.
Include the following information:
Person/Organization requesting the logo
Reason for the request
How the logo will appear (e.g., corporate report,website, etc.)
Name of contact and information where to send
the logo
For questions regarding the logo, please contact
Stacey Smith at ssmith@aiag.org.
Stationery Requests
Master artwork for any of the stationery pieces are
available. Please email Stacey Smith at
ssmith@aiag.org with which piece you need.
Master artwork will be provided in EPS format.
Publication Template Requests
AIAG and global publication templates are available.
Please send an email to Stacey Smith at
ssmith@aiag.org with a note about which template
you need.
Document templates will be provided in Microsoft
Word format.
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