2012 10 pubcon Nature of Social Communities

CommunitiesThe Evolution and Nature of Community Groups

Gillian Muessig | Founding President Emeritus

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World’s most popular provider of search marketing software

Cosmic cluster

Look for patterns in clusters

Single cell cluster

See the patterns?

Aspen tree cluster

Many tree tops; single root structure

Coral cluster

Endangered community

Fish cluster

School of fish

Bird cluster

Flock of herons

Human cluster

Human communities

Human cluster

Obama inauguration day 2009

Clusters ≠ Communities

Interest Groups

Interest Group

Girl Scouts

Brand “community” (group)

Harley Davidson

Gaming “community” (group)

World of Warcraft – Second Life - others

Industry Community

American Medical Association

Event Community

PubCon

Tech Corporate Community

SEOmoz Community

Political Community

Third Reich

Social Community Platforms

Anthropology of Communities

•Shared Values•Shared Goals•Shared Experience

It’s not about shared interests or skill sets

Live trumps online

The nature of communities

Human communication learning

The nature of communities

Shared Values

Shared Goals

Shared Experience

People - Personas

Faster

Online communities “happen” faster

Reformation

Online communities are reforming global and local power relationships

Communities in context

Online communities operate in the context of the social & political worlds in which they are developed

The Pirates of Penzance

Context

Online communities are not exempt from the rules and norms of the world

Rise of Global Network Governance

Rise of Global Network Governance

Parting Thoughts

Online communities are not the scourge of the earth

Parting Thoughts

They help isolated people to connect

Parting Thoughts

Social communities connect disparate cultures

Parting Thoughts

They support the grieving

Parting Thoughts

Enable us to share our interests

Parting Thoughts

And like fire, social communities require vigilance and care in handling

@SEOmom

www.seomoz.org/blog

gillian@seomoz.org

http://mz.cm/zD1ENt