2009 Georgia Social Media Engagement Scorecard

Presented by Wunderkind Public Relations

January 2010

Some of the biggest brands are based in Georgia. These companies are

trendsetters, with many seeking to learn from their successes and failures. Is

Social Media one of the areas of expertise for the State’s top 25 public and

top 25 private companies? Should we follow their lead?

We took a look at 5 of the most popular tools and services and developed the

Social Media Engagement (SME) Scorecard (1 – 5, higher the better). How

does each company rank? Who are the standouts and what is the most

popular service?

o Top 25 Public and Top 25 Private as published in the Atlanta Business

Chronicle’s 2009 Book of Lists

o 33 B2B, 17 B2C

o Evaluate based on corporate and executive usage of 5 tools/serviceso LinkedIn

o Facebook

o Twitter

o Blog

o YouTube

Methodology

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By the Numbers

7

43

Company Blog

2030

Twitter

12

38

You Tube

2129

Facebook

48

2

LinkedIn

Yes No

Looks like after

school activities will

be on hold…

Georgia’s Social Media

Engagement ScoreD-

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Most Popular Tool / Service:

LinkedIn @ 100%Followed by Twitter @ 44%

Company Blog Least Used @ 20%

16%All on LinkedIn

(Does that Count?)

CEOs Engaged in Social Media

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Have an Active Corporate

YouTube Channel

36%

B2C Companies with an Active

Twitter Account

75%

Public Company – Usage Details

8%B2B Have a Blog

CEOs on LinkedIn but

no other engagement

16%

Most Popular Tool / Service:

LinkedIn @ 92%Followed by Facebook @ 48%

Company Blog Least Used @ 8%

32%All on LinkedIn

1 participated in a blog

CEOs Engaged in Social Media

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Have an Active Corporate

Twitter Account

36%

B2C Companies with Active

Facebook, Twitter and LinkedIn

100%

Private Company – Usage Details

20%B2B Utilize Twitter

CEOs with Facebook

or Twitter Account

0%

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Missing an Opportunity

Companies are not taking advantage of social media

0 5 10 15 20 25 30 35 40 45 50

Blog

Facebook

Twitter

YouTube

LinkedIn

5

9

11

9

25

2

12

9

3

23

43

29

30

38

2

Public Private Not Used

This could be an

intentional business

decision

All alone, this company is not engaged1

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Who Uses What?

Some companies use more than one channel

0 5 10 15 20 25 30 35 40 45 50

Blog

Facebook

Twitter

YouTube

LinkedIn

2

3

2

18

5

5

1

5

1

2

2

4

13

4

6

9

5

12

Private B2B Private B2C Public B2B Public B2C

7

Social Media is a

two-way street

Most companies broadcasting their messages;

where’s the conversation?

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Sid

ney H

ill

Mary

Ha

yes

Weie

r

Ma

ry

Haye

s

Weie

r

Jessic

a T

sai

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Social Media Engagement Score

0

0.5

1

1.5

2

2.5

3

3.5

4

Private B2B Private B2C Public B2B Public B2C

A = 5

B

D

C

F

Should CEOs be

more engaged?

CEOs who have a LinkedIn profile24%

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Wunderkind Public Relations - info@wunderkindpr.com - @wunderkindpr - 404.601.3660

• Social media is growing at such a rate it is truly hard to

keep up. However, one thing is for sure, customers are

engaged and many are looking for you.

• In an age where research is at everyone’s fingertips

and buying decisions can be made without ever

meeting in person, can a company afford to not be

engaged?

• Social media is not a one-size-fits-all concept and its

use and best practices are different for each company.

Identify and use the tools and services that best meets

your need. Do not feel compelled to sign up for every

service.

Our Thoughts

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Wunderkind Public Relations

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