$200 THE UTILITIES DECISIONS, DECISIONS STEPS OF THE SALE $400 $1000 $800 $600 $200 $400 $600 $800 $1000 $200 $400 $600 $800 $1000 $200 $400 $600 $800.
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$200
THE
UTILITIES
DECISIONS,
DECISIONS
STEPS OF THE
SALE
$400
$1000
$800
$600
$200
$400
$600
$800
$1000
$200$200
$400$400
$600$600
$800$800
$1000$1000
$200
$400
$600
$800
$1000
ECONOMICS MANAGEMENT
THE UTILITIES$200
Credit cards and credit plans make it easier for customers to buy things and also creates
this type of utility
THE UTILITIES $400
Companies spend millions of dollars on ad campaigns to promote their products and
create this type of utility
THE UTILITIES $600
Peter Piper Pizza combines pizza dough, sauce, cheese, and a variety of toppings to
create pizzas. They are creating this type of utility.
THE UTILITIES DAILY DOUBLE
Pizza Hut says it will serve its Personal Pan Pizzas within 10 minutes of when ordered.
THE UTILITIES $1000
Ben and Jerry’s Ice Cream is made in Vermont, but shipped to thousands of stores across the country for consumers to enjoy.
This creates what type of utility?
DECISIONS, DECISIONS$200
Purchasing Valentine candy for a special friend is what kind of buying motive?
DECISIONS, DECISIONS $400
Buying food and clothing because you need them is considered what type of buying
motive?
DECISIONS, DECISIONS $600
Buying the same lunch at the cafeteria each day is considered this type of buying
decision.
DECISIONS, DECISIONS DAILY DOUBLE
The type of decision when the customer has bought the product before, but not regularly.
ECONOMICS$200
The term that describes the situation where only one provider of a good or service exists,
without competition.
STEPS OF THE SALE$200
Learning what the customer is looking for in a ggod or service in order to decide what to
show them.
STEPS OF THE SALE $800
Learning why a customer is reluctant to buy, providing information to remove that
uncertainty, and helping the customer make a satisfying buying decision.
STEPS OF THE SALE $1000
Suggesting that the customer buy additional merchandise or services to better enjoy the
original purchase or save money.
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