2. Affiliate konference / Jak vytvořit kupónový web

Commission Junction

Petra Hergenröther-Magenau

Director Account Management

Display Ad & Mobile Network

Data driven Adserving

ValueClick, Inc. (NASDAQ: VCLK)

Affiliate Marketing

Büros von ValueClick

ValueClick Company

3

Example Couponing Site

Well known Wordpress

Blog in Germany

Building a Couponing Website

Install:

http://couponcodeplugin.com/

http://www.wpcoupon.com/

http://couponpress.com/

Download:

http://wordpress.org/download/

WORDPRESS WORDPRESS PLUG IN Coupouning Site

+ =

Wordpress

5

CouponcodePlugin

CouponcodePlugin

6

Wordpress

CouponcodePlugin

7

Wordpress

Wordpress

Advantages

8

• It’s Free (Cheap)

• There are Many Beautiful Themes/Plugins to Choose

From

• It Takes the Focus off of Coding the Site and puts it

on Adding Content

• If you aren’t a Great Programmer, it Saves Lots of

Headaches

• Already SEO Optimized

9

Income Attractive

2012

10

• Structure: clear & easy to understand

• Usability: Easy handling and use of coupon codes

• Quality : Unique Content

• Up to date: Content & Coupons

• Communication: Contact with User with e.g.

Newsletter

Sucess Factors Website

Apply to CJ as a Publisher

12

https://signup.cj.com/member/publisherSignUp.do

Writing a good description

13

This is the description read by advertisers when they are considering a relationships with you. Make sure to provide a thorough description of your website; include your business model, where you plan to promote advertisers, and the value a relationship will bring to

their program. Traffic numbers are also helpful.

14

Transaction report

Can be sent to

you monthly

Shows the

transactions that

have “Closed” for

the month

(around the 20th)

Commission report

Can be sent

to you daily

Gives you an

overview of your

performance for

the day

Facts – let’s report:

Publisher Commission Closed report

Can be sent to

you monthly

Explains which

transactions

you’re being paid

for in the check

you receive

Check your Performance

Getting your money

15

Example: If a transaction occurs on Feb 15st, it is considered New –

One of two things can happen:

The transaction is Extended in

March by the advertiser –

typically an advertiser will do

this to account for any returns

that may occur in the next 30

days. If this occurs, after the 30

day extension, the transaction

will be Locked on the 10th of April and reviewed.

1. Extended

money

If approved, it will be

Closed and paid out in

the check you receive

at the end of April.

If it’s not extended, the transaction is Locked on the 10th of March and reviewed.

2. Not extended

If approved, it will be

Closed and paid out in

the check you receive at

the end of March

money

If approved, it will be

Closed and paid out in

the check you receive

at the end of March.