#1NLab14: Repurpose

REPURPOSE

Focus on Classic Marketing Elements

Dawn Michalak @dsmichal

“Fall 2014: Must Have Trends”

“227 Fresh Fall Buys” “A Whole New Direction In Men’s

Style” “Mila Kunis names daughter

Wyatt”

What should I be looking at next? Do you want to come and present the latest trends? Do I need parallax scrolling on every page of my website? How can our site be more like theirs?

Trends can be distracting in fashion Trends can be distracting in marketing

Classic elements are timeless in fashion Classic elements are timeless in marketing

Case Study / Fashion Trends

Case Study / Fashion Trends

Case Study / Marketing Trends

Case Study / Marketing Trends

Case Study / Marketing Trends

Case Study / Marketing Trends

REPURPOSE: STICK TO THE BASICS

White Shirt / Content Strategy

REPURPOSE: KNOW YOUR AUDIENCE

Little Black Dress / Audience Appeal

Marketing Basic / Audience Appeal

REPURPOSE: THE DEVIL IS IN THE

DETAILS

Fashion / When Too Much is Too Much

Fashion / The Statement Necklace

Marketing / The Statement Necklace

REPURPOSE: STRONG FOUNDATION

Fashion and Marketing Basics

•  Stick To The Basics •  Know Your Audience •  The Devil Is In The Details •  Strong Foundation

“Being trendy is for those who follow, which

explains its mass appeal.” - Unknown