16 ICCA RSMP 2012 - Green meeting certification - the austrian way to engage clients
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International Congress and Convention Association.
www.iccaworld.com | icca.mobi
Green Meeting CertificationThe Austrian Way to Engage ClientsWilli Sieber & Christian Mutschlechner
ICCA Research, Sales & Marketing Programme
| #irsmp12
International Congress and Convention Association.
www.iccaworld.com | icca.mobi
• ISO 14001• EMAS (European Eco-Management and
Audit Scheme)• BS 8901 - British Standard• ISO 20121 (ab Sommer 2012; basierend
auf BS 8901)• Green Globe• European Eco-Label• and many, many more…..
What is on the market?
International Congress and Convention Association.
www.iccaworld.com | icca.mobi
• Away from hardware certification
• Focus on the “green” quality of the event/congress/meeting
• Embrace the client
The Austrian Approach
International Congress and Convention Association.
www.iccaworld.com | icca.mobi
Categories
• Conferences• Company meetings• Exhibitions• Seminars
The Green Meeting scheme
International Congress and Convention Association.
www.iccaworld.com | icca.mobi
Licensees
• PCOs• Congress and exhibition centres• Convention bureaus• Seminar hotels• Agencies• Further training institutions
The Green Meeting scheme
International Congress and Convention Association.
www.iccaworld.com | icca.mobi
AUSTRIA18 Certifiying Institutions/Companies
6 Agencies6 Conference Centers2 Hotels2 Convention Bureaus (ACB, VCB)2 Further training institutions
International Congress and Convention Association.
www.iccaworld.com | icca.mobi
• 2010: 3 Meetings• 2011: 19 Meetings• 2012: 12 Meetings (as per 06. 06. 2012)
ACCESS – the Austrian Meeting Industry Flagship event
Certified as green event from 2010 onwards
Certified “Green Meetings”
International Congress and Convention Association.
www.iccaworld.com | icca.mobi
Basic requirements to licensees• Vision• Green Meeting agent and staff training
Office and procurement• Paper and print-out• Electrical and electronic equipment• Cleaning agents and waste separation etc.
General resources• Database of service providers and products
Communication
The Green Meeting scheme
International Congress and Convention Association.
www.iccaworld.com | icca.mobi
Event specific criteria sectorsMobility and CO2 offsetting Accommodation Event location Procurement, material and waste managementExhibitors/Exhibition stand builders Catering Communication and social aspects
Mandatory + voluntary criteria
The Green Meeting scheme
International Congress and Convention Association.
www.iccaworld.com | icca.mobi
Event specific criteriaMobility and CO2 offsetting 18Accommodation 16Event location 26.5Procurement, material and waste management 15.5Exhibitors/Exhibition stand builders 2Catering 16.5Communication and social aspects 14.5TOTAL 109Events including all aspects must reach 42 points.
The Green Meeting scheme
International Congress and Convention Association.
www.iccaworld.com | icca.mobi
• Green Meetings save energy and resources, reduce CO2 impacts
• Green Meetings save costs (energy, waste, …)• Green Meetings strengthen the venue regions and
generate added value• Green Meetings assume responsibility concerning
global challenges• Green Meetings meet the clients awareness and
sense of sustainability
Why Green Meetings?
International Congress and Convention Association.
www.iccaworld.com | icca.mobi
18 evaluated Green Meetings
ca. 14.000 participants 63 days
Residual waste: reduction 31% = 95.000 kgPaper waste: reduction 55% = 250.000 kg
Example: Waste reduction
International Congress and Convention Association.
www.iccaworld.com | icca.mobi
The 4 Green Catering criteriaregional – organic – seasonal – fair
The Green MenuRegional food tradition in modern style
The Challengesavailability – suppliers – logistics - costs
Example: Catering
International Congress and Convention Association.
www.iccaworld.com | icca.mobi
Green Meeting CertificationThe most successful Green Label in Austria
Thank you!
Green Meetings
| #irsmp12
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