12.07.2012 Opening Keynote, Matt Brittin, Google

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Make the web work for you

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Boy meets girl

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What’s changed?

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Choice & sharing are accelerating

− 845m monthly active users − 2.7b likes/comments a day − 250m photos uploaded/day

− 250m monthly active users − 500m users signed up − 340m tweets sent/day

− 1 trillion views in 2011 − 1 hour uploaded/second − 3 billion hrs watched/month

- 500 years of YT video watched everyday

- Over 700 YT videos shared on Twitter every minute

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Consumers are hyper-informed

18 12 10 7

Online sources considered before making purchase

90% of European internet users go online to search for products & services

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Any screen will do

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Dead trees are alive again

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Dead trees are alive again

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Dead trees are alive again

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Dead trees are alive again

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Ecommerce becoming commerce

Direct Cube Delhaize Supermarket, Brussels Central Station

Tesco’s Home Plus, Underground Station South Korea

Google Wallet – Tap and Pay

Google Wallet – Coupon Redemption

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2bn online 5bn mobile 800 exabytes (x1018)

2012 5bn online

10bn mobile 53 zettabytes (x1021)

2020

The acceleration of everything

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The internet in your pocket

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The web works for boy meets girl

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Experimental Cocktails. Read More.

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Better informed = better decisions

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Make the web work for you

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Win the moments that matter

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Make better decisions

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A

Make better decisions

Which layout converts better?

B C

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Make better decisions

C +10% improvement in ‘add

to basket’ action

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Make better decisions

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Millions of new jobs across Europe

SMB’s using web growing 4-8x faster

Businesses online exporting double

Big and Growing Already 3-8% of GDP

Go bigger, faster

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Go bigger, faster

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Thank you